Innovation chain

Value Chain of Innovation Early Market Muse Spark Creator Convener Visionary Champion Adopter Leader Inspires the creator An undefinable Whether an The Early Adopter The Convener is a The Visionary sees The Champion is The Market Leader to go to scary element: not intellectual or is often another storyteller and what organizations able to focus and is a business places both internal necessarily due to a artist, the Creator Creator, who has journalist. This need now and into prioritize, and able strategist who is and external. person. The has the ability to the insight to see person has both an multiple future to negotiate the able to incorporate zeitgeist. A dream. hold many the utility of the enormous curiosity scenarios. This practicalities of the innovation This person has A stray thought. elements raw, unrefined and the memory to person is insightful, implementation. brought forward by unusually high suspended at the concept or what an keep the stories even if not decisive. the Champion and emotional and same time. The artist is "trying to distinct and The Champion recreate it in a way intellectual intellectual can do." nuanced. The Visionary must must not for it to balance intelligence in hold several embrace their role "selectively hear" competing systems order to accept the conflicting ideas; The Early Adopter The Convener is a of scouting and the Visionary. He in the organization. creators the artist can hold must not steal. bridge, and so must repackaging, and be or she must outpourings. several conflicting have the trust of deeply accustomed champion the full emotions. (Is the both Creators and to the culture of complexity of the The Must must not coach also a Visionaries. the Champion. innovation as much guide, focus, or creator? Can s/he Because of this a as feasible. otherwise hold several Convener must be The Visionary must assertively different physical able to empathize not disdain the interfere. impulses?) In with both groups Convener. addition the and be acculturated creator is skilled at to both groups. expression. The Convener The Creator must must not exploit both need to the Creatives. express and be willing to trust. The Creator must not seek approval.Monday, January 2, 2012 1

Creation Refinement Innovation Adoption Muse Spark Early Market Creator Convener Champion Visionary Adopter Leader Creator Convener Visionary Champion The creator(s) are inspired by a person or The creator is able to "stress-test" their idea The visionary enjoys being with conveners The champions, with guidance from the object, and the creation is sparked by some or artistic concept among those with whom and champions, while the convener explains visionaries and constraint from the market incident or random brainwave. they have an affinity. Though the convener the innovation stories. leaders, lead adoption of the innovation. may be present, usually the creators find each other.Monday, January 2, 2012 2

Collapsed: Co-creation Innovation Adoption Muse Spark Market Convener Champion Visionary Leader Convener Early Creator Visionary Champion Adopter In the example of co-creation, the creators experience the muse and/or the spark in the The visionary enjoys being with conveners The champions, with guidance from the conveners presence. and champions, while the convener explains visionaries and constraint from the market the innovation stories. leaders, lead adoption of the innovation.Monday, January 2, 2012 3

Creation Unstructured Jungle Adoption Early Market Muse Spark Creator Visionary Adopter Leader Creator Convener Champion Visionary Champion The creator(s) are inspired by a person or The champions, with guidance from the object, and the creation is sparked by some visionaries and constraint from the market incident or random brainwave. leaders, lead adoption of the innovation. In this common conﬁguration the risk of exploitation of the creators is high.Visionaries may believe they understand the origin of a creation, but get it wrong, sparking distrust among Creators. The stress on the Convener to exploit the Creatives is high due to the presence of both the Visionaries and the Champions. Without Champions, the cultural tension (expansive vs. focusing), but the fundamental need for the Convener to create trusted environments makes the creation of this "Container" space tricky. Speciﬁcally, this space must have context-sensitive norm setting, the development of value chain ethics, and mechanisms for inclusion and exclusion.Monday, January 2, 2012 4

Innovation chain

by Jessica Margolin on Jan 02, 2012

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Innovation chain — Presentation Transcript