48 HOURS TO SAVE THE WORLD 28-30 OCTOBER PLANET EARTH 2011 <ul><ul><ul><li>1 GLOBAAL </li></ul></ul></ul><ul><ul><li>THEMA ROND </li></ul></ul><ul><li>SUSTAINABILITY </li></ul>DIENSTEN PRODUCTEN CONCEPTEN IDEEËN What’s a Jam ?
[Global] With more then 40 cities involved, all connected with each other, we are lifting co-creation to the next level [Sustainability] New service models are being developed to deal with the enhanced complexity of planet Earth . [Jam] A jam is an event for registered participants to brainstorm, debate, pitch and share ideas. WHAT In a spirit of experimentation, innovation, co-operation and friendly competition, teams will have less than 48 hours to develop and prototype completely new services inspired by a shared theme. At the end of the weekend, their collection of brand new services, concepts, products or prototypes will be published to the world using an online tool. WHERE & HOW 28 th till 30 th of October in Antwerp. People can bring their laptop, camera, an open mind and any other tool they feel like having with them. Globally we will be connected to more then 40 countries. The idea is to inspire and discover each other while working out a brand new sustainable concept or business model. WHO Professor or entrepreneur, captain of industry or cleaning lady, high potential or philosophy student,… webgurus, photographers or artist. People genuinely interested in service design, customer experience orinnovative sustainable models from all over the globe. We count on having designers, students, academics, business people or any other person with a sound interest in developing realistic concepts within a sustainable business model framework. ORIGIN Globalsustainabilityjam.org is an initiative from Markus Hormess and Adam Lawrence of Work•Play•Experience that evolved from the globalservicejam.org that was held for the first time in March 2011. More than 50 countries participated and 2000+ participants filed 203 concepts. Globally connected they discussed, debated and discovered which direction their (service) innovation model should take.
Partnerships WHAT WE NEED 1. products/tools that can be used during the jam e.g. projectors, flatscreen, touchpads, high end printer/copier/scan, post it, food, location , ... 2. products/persons that can support the jam session e.g. hotelvouchers, drinks, food, design specialists, inspiring keynotes, WiFi, PR, marketing aid, media coverage, an embedded journalist during the jam …. 3. financial support to cover our expenses . We try hard to keep the GSJ an open event free of any entrance fee but are eagerly looking around for people and companies that are willing to help us to ensure this! WHAT WE CAN OFFER IN RETURN Visibility • Logo in the footer of the website + traffic report of this link • A post dedicated to you on our website • social media announcement (twitter+facebook) • Possibility to present yourself during the event (keynote/workshop/..) Service scan
We are willing to map out a customer journey map or carry out a service scan, analyse the offering and indicate opportunities to enhance your service portfolio. We might also be tempted to hold a brainstorm session on the type of service that need to be launched to make one of your products more successful… or we could map out your services on their value curve compared to upcoming trends ? It might be interesting to review the service touchpoints (where customer meets the offered services) or to think out of the box and reverse a product offer into a service ? Or to have an introduction course on service design/innovation for your colleagues ? Service Scan
Kite is a young consultancy company with a twist that has been founded 5 years ago. Our first field of expertise is the implementation and coaching of change processes for service companies and/or government bodies. Over the past years we have become avid admirers of the service design concept and have been investing heavily in our consultants to build up the necessary design thinking skillset in this field. We host the Jam hoping that this can help to convince the Belgium based (service)industry & government that a service design approach can offer a real plus in developing or innovating sustainable services. Service innovation addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable, and desirable from the client’s point of view and effective, efficient, and distinctive from the supplier’s point of view. prof. Birgit Mager, kisd.be Service Design Service design can be both tangible and intangible. It can involve artefacts and other things including communication, environment and behaviours. Whichever form it takes it must be consistent, easy to use and have strategic alliance. G. & H. Hollins: Total design : Managing the design process in the service sector Sustainability defined sustainable developments as those that " meet present needs without compromising the ability of future generations to meet their needs "(WECD, 1987) Von Brundland report – WECD UN conference – 1987