Zaplist Insights

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An overview on the way ahead for Zaplist.in

An overview on the way ahead for Zaplist.in

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  • 1. 01An  E-­‐Commerce  Venture  by  :.inBest  Prices,  Delivered!
  • 2. Why  Consumer  prefer  Shopping  Online?  Indians  have  started  to  buy  things  onlinefor  the  following  main  reasons54% 50% 42% 28%73%Save  Time Low  Prices More  Variety Hassle  Free No  Rush02
  • 3. Why  E-­‐Commerce?110  Million  Internet  users  in  India380  Million  Internet  users  in  India  People  on  an  average  spend  36.5  hrs  online  Time  spending  mulYplied18  Million  Indians  have  bought  things  online201303201520132015This  number  is  expected  to  grow  to  42  Million20152013YearThe  volume  of  E-­‐Commerce  transacYon  was  $20  Billion  Expected  to  reach  US  $60  Billion20152012
  • 4. FACTS  04About  80%  of  internet  populaYon  have  bought  things  onlineMore  than  50%  of  them  have  bought  things more  than  OnceInternet  sales  are  excepted  to  grow    morethan  49.5%  year  on  year
  • 5. E-­‐Commerce  Sales  Growth  $$$$$  19.6  bn$  14  bn$  10.1  bn$  7.3  bn2012 2013 2014 2015YEARSALES05These numbers are only going to increase....
  • 6. ...  and  GEE  PEE  starts  Zaplist06
  • 7. What  is  Zaplist  ?Mobile  Phones07We  love  gadgets.  And  we  love  discounts.  At  Zaplist  we  have  created  a  lovable  discount  gadget  store  with  a  pinch  of  happiness  delivered  in  every  transacYon.  Our   team  acYvely  scouts  for   the   best  gadgets  at  the  best   prices   and   present   them   to   you.   Our   social   powered   e-­‐commerce   plaaorm   is  designed  to  make  your  transacYon  experience  at  our  site  rocking  and  cool.What  we  sell  ?  Accessories  SpeakersTabletsCamerasGaming  ToolsHeadphonesTravel  GadgetsTelevisionLaptopsIT  PeripheralsProduct range Rs. 50 - Rs. 5 lacs
  • 8. Brand  Tie-­‐ups  so  far..07
  • 9. Why  we  exist  ?09We  noYced  that  the  number  of  Internet  users  in  India  is  only  about  9%  of  the  current  populaYon  and  these  numbers  will  only  grow  with  more  than  20%  every  year.  The  scope  is  immense  to  do  something  the  way  it  has  never  been  done  before,  taking  into   account   the   experiences  of  the   past   market  and   simultaneously  eyeing  on   the  changing  trends  ahead.
  • 10. and  Zaplist  is  precy  exciYng,  look  how:10Everything  is  shipped  FREEIncenYve  Driven  Sales  -­‐  Social  Share  discountYou  can  Gid  a  Coupon  to  your  FB  friends  directlySpecial  acenYon  towards  Tier  2  &  3  ciYesWe  ship  really  fastNo-­‐nonsense  and  clean  shopping  experienceTechnically  superior  shopping  plaaormBehavioral  Matrix
  • 11. India’s  first  F-­‐Commerce  11You  cannot  disagree  to  the  fact  that  we  are  all  glued  to  Facebook.  So  why  not  let  you  shop  without  leaving  the  plaaorm?  Facebook  Commerce  is  purchasing  real  goods  with  real  currency  without  leaving  Facebook.Why  F-­‐Commerce  ?*  63  Mn  Facebook  users  in  India*  51%  conversion  *  The  Viral  effect*  The  Upsell  opportunity*  Selling  to  people  with  similar  taste
  • 12. Zaplist  Facebook  store12
  • 13. How  we  plan  to  promote  ourselves:13Social  IntegraYonOpYmized  meta  data  for  each  productMarketplace  IntegraYonsLisYngs  with  popular  price  comparison  sitesReally  cool  social  incenYve  structureViral  videosCommunity  buildingSocial  viral  promoYon  modulesSponsorshipsIntelligent  Yps  and  how-­‐to  videosBlogsPrint  &  Outdoor  campaignsAder  sales  QR  code  based  promoYonsRetargeYng  ads  &  emailsAffiliates  programsCustomer  loyalty  rewards
  • 14. Working  out  shortly..  Mobile  Commerce14Mobile   phones   may   have   started   as   voice  communicaYon  devices,  but  today  they  are  much  more  about  mulY  tasking  than  just  talk  or  text.In  India,   as  mobile   handset   prices  conYnue   to  become  more   affordable,   and   disposable   incomes   conYnue   to  grow,  consumers  are  replacing  their  handsets  with  much  greater  frequency.The  Associated  Chambers  of  Commerce  and  Industry  of  India   (Assocham)   released   a   statement   that   said  currently,   the   country   holds   the   posiYon   as   second  fastest  market  for  telecom  growth  in  the  world,  behind  only  China.The  data  showed  that  this  doesn’t  just  mean  that  more  people   are   talking,   but   that   they   are   also   using   the  devices  for  other  methods  of  staying  in  contact,  as  well  as  a  swath  of  addiYonal  opYons  for  entertainment.M-Commerce
  • 15. Our  Online  Presence15Coupon/Deal  Sites*  Coupondunia*  Coupondesh*  Coupondekho*  Couponrani*  Desidime*  99beststores*  CuponaYonProfile*  Angel  Co*  LinkedIn*  Crunchbase*  QuoraInteracYve/Media*  YouTube*  Twicer*  FacebookPrice  Comparisons*  Mysmartprice*  Junglee*  Pricecheck*  Compareindia*  Pricedekho*  Compareraja
  • 16. About  GEE  PEE  GROUP16Gee  Pee  Group  is  a  conglomerate  known  for  its  vast  interests   in  TexYles,   Mobile  Phones,  Retail  Chains,   E-­‐Commerce,   EducaYon,   Fragrances,  InternaYonal   Trading   and   Entertainment.  Founded   in   1958,   the   group   has   always  maintained  a  focus  on  quality  and  has  not  only  helped   it   gain   market   share   and   increase   its  bocom  line,  but  also  bring  about  smiles  to  the  customers,   endearing   all   related   publics   and  creaYng  a  posiYve  disposiYon  about  its  products  and  services.Group  url:  hcp://geepee.co.in
  • 17. hcp://www.indiadigitalreview.com/hcp://www.researchandmarkets.com/hcp://www.qrcodepress.com/hcp://www.iamwire.com/Sources  17“India  goes  digital”  Avendus  report  2013hcp://www.socialbakers.com/
  • 18. Email:  kirty@zaplist.inwww.kirty.inTHANKYOU !FORYOUR ATTENTION18Kirty