EMERGINGTRENDS OF RURAL    MARKET
RURAL INDIARural area meaningTrend meaning
NEED OF MARKETING IN           RURAL INDIALarge population of IndiaRapid growth in service industries Global Integratio...
RECENT EMERGING TRENDS• Rural India goes mobile• Ensuring Insurance• Media• Internet reach• Brand conscious
CHALLENGES FOR RURAL         MARKETING• Awareness• Affordability• Availability• Acceptability
PRODUCTS DEVELOPED FOR     RURAL MARKETING• Philips develop a TV ‘ Vardaan’ and  ‘ Free Power radio’ for rural  markets• I...
SOLUTIONS FOR CHALLENGES• New products development• Distribution network• Effective communication• Pricing strategy• Marke...
CONCLUSIONRural markets offer growth opportunities.Rural market is the market of the newmillennium.
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Emerging trends of rural market

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Emerging trends of rural market

  1. 1. EMERGINGTRENDS OF RURAL MARKET
  2. 2. RURAL INDIARural area meaningTrend meaning
  3. 3. NEED OF MARKETING IN RURAL INDIALarge population of IndiaRapid growth in service industries Global IntegrationLiteracy rate Increased from 36% to 59%Rise in demanding consumers
  4. 4. RECENT EMERGING TRENDS• Rural India goes mobile• Ensuring Insurance• Media• Internet reach• Brand conscious
  5. 5. CHALLENGES FOR RURAL MARKETING• Awareness• Affordability• Availability• Acceptability
  6. 6. PRODUCTS DEVELOPED FOR RURAL MARKETING• Philips develop a TV ‘ Vardaan’ and ‘ Free Power radio’ for rural markets• ICICI rural ATMS• Bhumiheen credit cards by Bank of India• E- choupal by ITC
  7. 7. SOLUTIONS FOR CHALLENGES• New products development• Distribution network• Effective communication• Pricing strategy• Market research
  8. 8. CONCLUSIONRural markets offer growth opportunities.Rural market is the market of the newmillennium.
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