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Emerging trends of rural market
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Emerging trends of rural market

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  • 1. EMERGINGTRENDS OF RURAL MARKET
  • 2. RURAL INDIARural area meaningTrend meaning
  • 3. NEED OF MARKETING IN RURAL INDIALarge population of IndiaRapid growth in service industries Global IntegrationLiteracy rate Increased from 36% to 59%Rise in demanding consumers
  • 4. RECENT EMERGING TRENDS• Rural India goes mobile• Ensuring Insurance• Media• Internet reach• Brand conscious
  • 5. CHALLENGES FOR RURAL MARKETING• Awareness• Affordability• Availability• Acceptability
  • 6. PRODUCTS DEVELOPED FOR RURAL MARKETING• Philips develop a TV ‘ Vardaan’ and ‘ Free Power radio’ for rural markets• ICICI rural ATMS• Bhumiheen credit cards by Bank of India• E- choupal by ITC
  • 7. SOLUTIONS FOR CHALLENGES• New products development• Distribution network• Effective communication• Pricing strategy• Market research
  • 8. CONCLUSIONRural markets offer growth opportunities.Rural market is the market of the newmillennium.

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