København, 24. november 2010
Dansk Arkitektur Center
DIGITAL BRIEFING 2010
Mobile Business Innovation
#DigitalBriefing
© Creuna
TALERNE
Simon Kibsgård, Creuna Danmark
INNOVATIVE MOBILE CASES
Martin Deinoff & Fredrik Hörnsten, Creuna Sverige
...
© Creuna
PROGRAMMET
MOBILE TRENDS I TAL
Kirsty Glenne, Creuna Norge
PAUSE OG FORFRISKNINGER
FORSTÅ PRÆMISSERNE FOR MOBIL I...
© Creuna
VIDEO.CREUNA.COM
© Creuna
M.CREUNA.COM
5
Gratis scanner:
Send SCAN til 1220
© Creuna6
THE WORLD
TODAY
looks like this
© Creuna7
BUT
THERE IS A SHIFT>130 million50%70-100,000
© Creuna
5%
4%
17%
11%
9%
10%
60%
Social Networking
Watch Video/ TV
Listen to Music
Play Games
Mobile Internet
Email
SMS
A...
© Creuna
5%
4%
17%
11%
9%
10%
60%
47%
36%
61%
52%
85%
67%
92%
Social Networking
Watch Video/ TV
Listen to Music
Play Games...
© Creuna
10
CREATE CONSUME
IM/
chat
SMS
E-mail/
MMS
Organizer
Voice
Alerts
COMMUNICATE
Blogs
Ringtones
Social
networks
Pic...
© Creuna
In the past 10
years, mobile
phones have
changed the way
we communicate
and live…
© Creuna
Google estimates that
there will more internet users on
mobile phones than PC´s by 2013
(Ian Carrington, Director...
© Creuna13
…In the next 10
years, the mobile
phone will change
the way we do
business
(Forrester 15th Jan 2010)
© Creuna
WHAT DO THESE 3 LUXURY ITEMS
HAVE IN COMMON?
$150,000
SPORTS
CAR
$120,000
SPORTS
BOAT
© Creuna15
© Creuna
>10 MILLION PEOPLE GLOBALLY USE
D THEIR IPHONES TO SHOP EBAY 2
009
EBAY SOLD PRODUCTS VIA THEIR
MOBILE PLATFORM E...
© Creuna
$600 MILLION 2009 –$1.5 BILLION BY 2010
$150,000
SPORTS
CAR
$120,000
SPORTS
BOAT
eBay Fashion
© Creuna18
2%4%4%HAVE PURCHASED
19%20%13%WILLING TO
Source: Errol Denger, IBM (E-handelstrender no10/11 2010)
© Creuna
0
1E+09
2E+09
3E+09
4E+09
5E+09
6E+09
7E+09
8E+09
THE APPLE APP STORE BUZZ
300,0007 billion
© Creuna
WAKE UP – iPHONE ALARM
CHECK YOUR EMAIL ON YOUR
BEDSIDE IPAD
BREAKFAST – BROWSE FACEBOOK,
TWITTER & THE NEW YORK ...
© Creuna
© Creuna
3%
3%
3%
4%
4%
6%
7%
13%
8%
7%
25%
17%
19%
22%
Germany
Italy
Spain
France
Sweden
Netherlands
UK
Smartphone Users
...
© Creuna
Source: European Technographics Benchmark Survey, Q2 2010
Super
Connected
Entertainers
Communicators
Talkers
Inac...
© Creuna24
Sent 117,000 MMS
picture messages
30% conversion
rate
35,000 customers
$1,300 Spend
Cost 60,000 to run
ROI per ...
© Creuna
In the past 10 years,
mobile phones have
MIXING UP
MOBILE & SOCIAL
© Creuna
$41 billion500 million150 million241 vs 31
© Creuna
23%1 in 4
© Creuna
In the past 10 years,
mobile phones have
THERE IS A
CONVERGENCE
MOBILE,
LOCATION &
SOCIAL
© Creuna
CHECK-IN’S ARE MORE OF A SOCIAL
GAME THAN TRUE LOYALTY PROGRAM
I “checked in”
from my house
down the
street.
I “c...
© Creuna30
INCREASE FOOT
TRAFFIC TO
RESTAURANTS
BY 33%
ONE DAY 4SQUARE
CAMPAIGN
Used100 randomly
awarded $5 and $10
giftca...
© Creuna
Location-based
application users
are heavy
mobile
researchers
Location-based
application
users are heavy
mobile
r...
© Creuna32
38%
© Creuna
8%
26%
17%
6%
21%
13%
11%
40%
5%
7%
7%
8%
9%
11%
15%
28%
Time sensitive promos (daily sales)
Look up product info...
© Creuna
MOBILE WILL ENABLE BRANDS TO
INFLUENCE CONSUMERS AT THE POINT
OF SALE
34
Sephora launched in
January 2009 a mobil...
© Creuna35
CONVERGENCE OF MOBILE, SOCIAL &
LOCATION that offers the most potential for
companies to engage with consumers ...
© Creuna
“THE MAJORITY OF PEOPLE
UNDER 20
THINK THE INTERNET HAS ALWAYS
BEEN THERE”
36
© Creuna
100%
37
Upcoming SlideShare
Loading in …5
×

Creuna Mobile Briefing - Copenhagen 24th Nov 2010

861 views

Published on

The first of three mobile focused presentation as part of Creuna´s Mobile Digital Briefing. This presentation provided context for the more detailed content to follow exploring the big mobile trends, key insights and the potential impact on business through the numbers. The presentation was written and presented by Kirsty Glenne, Creuna Norway.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
861
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Creuna Mobile Briefing - Copenhagen 24th Nov 2010

  1. 1. København, 24. november 2010 Dansk Arkitektur Center DIGITAL BRIEFING 2010 Mobile Business Innovation #DigitalBriefing
  2. 2. © Creuna TALERNE Simon Kibsgård, Creuna Danmark INNOVATIVE MOBILE CASES Martin Deinoff & Fredrik Hörnsten, Creuna Sverige FORSTÅ PRÆMISSERNE FOR MOBIL INNOVATION Kirsty Glenne, Creuna Norge MOBILE TRENDS I TAL
  3. 3. © Creuna PROGRAMMET MOBILE TRENDS I TAL Kirsty Glenne, Creuna Norge PAUSE OG FORFRISKNINGER FORSTÅ PRÆMISSERNE FOR MOBIL INNOVATION Martin Deinoff & Fredrik Hörnsten, Creuna Sverige INNOVATIVE MOBILE CASES Simon Kibsgård, Creuna Danmark DEBAT MED TALERNE SANDWICHES 09:15 10:00 10:15 11:00 11:45 12:00
  4. 4. © Creuna VIDEO.CREUNA.COM
  5. 5. © Creuna M.CREUNA.COM 5 Gratis scanner: Send SCAN til 1220
  6. 6. © Creuna6 THE WORLD TODAY looks like this
  7. 7. © Creuna7 BUT THERE IS A SHIFT>130 million50%70-100,000
  8. 8. © Creuna 5% 4% 17% 11% 9% 10% 60% Social Networking Watch Video/ TV Listen to Music Play Games Mobile Internet Email SMS All Mobile Users 8 Source: European Forrester Technographics® Benchmark Survey, Q2 2010
  9. 9. © Creuna 5% 4% 17% 11% 9% 10% 60% 47% 36% 61% 52% 85% 67% 92% Social Networking Watch Video/ TV Listen to Music Play Games Mobile Internet Email SMS iPhone All Mobile Users2 9 Source: European Forrester Technographics® Benchmark Survey, Q2 2010
  10. 10. © Creuna 10 CREATE CONSUME IM/ chat SMS E-mail/ MMS Organizer Voice Alerts COMMUNICATE Blogs Ringtones Social networks Pictures CREATE CONTROL Health Payment Commerce Banking Ticketing Parking Music Search News Video TV Web browsing Games Maps CONSUME
  11. 11. © Creuna In the past 10 years, mobile phones have changed the way we communicate and live…
  12. 12. © Creuna Google estimates that there will more internet users on mobile phones than PC´s by 2013 (Ian Carrington, Director of Mobile Advertising Google) 12
  13. 13. © Creuna13 …In the next 10 years, the mobile phone will change the way we do business (Forrester 15th Jan 2010)
  14. 14. © Creuna WHAT DO THESE 3 LUXURY ITEMS HAVE IN COMMON? $150,000 SPORTS CAR $120,000 SPORTS BOAT
  15. 15. © Creuna15
  16. 16. © Creuna >10 MILLION PEOPLE GLOBALLY USE D THEIR IPHONES TO SHOP EBAY 2 009 EBAY SOLD PRODUCTS VIA THEIR MOBILE PLATFORM EVERY 2 SECONDS IN THE LAST QUARTER OF 2009 16 (EBAY, JULY 2010)
  17. 17. © Creuna $600 MILLION 2009 –$1.5 BILLION BY 2010 $150,000 SPORTS CAR $120,000 SPORTS BOAT eBay Fashion
  18. 18. © Creuna18 2%4%4%HAVE PURCHASED 19%20%13%WILLING TO Source: Errol Denger, IBM (E-handelstrender no10/11 2010)
  19. 19. © Creuna 0 1E+09 2E+09 3E+09 4E+09 5E+09 6E+09 7E+09 8E+09 THE APPLE APP STORE BUZZ 300,0007 billion
  20. 20. © Creuna WAKE UP – iPHONE ALARM CHECK YOUR EMAIL ON YOUR BEDSIDE IPAD BREAKFAST – BROWSE FACEBOOK, TWITTER & THE NEW YORK TIMES COMMUTE – LISTEN TO PODCAST ON YOUR SMARTPHONE WORK – SCROLL THROUGH RSS FEEDS, MAYBE SKYPE OR IM CONVESATION MEETING – GET DIRECTIONS ON YOUR IPHONE
  21. 21. © Creuna
  22. 22. © Creuna 3% 3% 3% 4% 4% 6% 7% 13% 8% 7% 25% 17% 19% 22% Germany Italy Spain France Sweden Netherlands UK Smartphone Users All Mobile Users Source: European Forrester Technographics® Benchmark Survey, Q2 2010
  23. 23. © Creuna Source: European Technographics Benchmark Survey, Q2 2010 Super Connected Entertainers Communicators Talkers Inactives Connectors • Use primarily communication services (e.g, SMS) • Primarily use voice • Do not own a mobile phone • Use mobile Internet at least weekly • Conduct 2 or more mobile advanced activities at least monthly • Play games, listen to music or Watch TV/video at least weekly • Use mobile phone for work purposes more than 25 percent of their time 13% 19% 7% 35% 28% 10% 20% 27% 12% 41% 20% 4%
  24. 24. © Creuna24 Sent 117,000 MMS picture messages 30% conversion rate 35,000 customers $1,300 Spend Cost 60,000 to run ROI per MMS $758 $45 million BMW WINTER TYRES MMS CAMPAIGN
  25. 25. © Creuna In the past 10 years, mobile phones have MIXING UP MOBILE & SOCIAL
  26. 26. © Creuna $41 billion500 million150 million241 vs 31
  27. 27. © Creuna 23%1 in 4
  28. 28. © Creuna In the past 10 years, mobile phones have THERE IS A CONVERGENCE MOBILE, LOCATION & SOCIAL
  29. 29. © Creuna CHECK-IN’S ARE MORE OF A SOCIAL GAME THAN TRUE LOYALTY PROGRAM I “checked in” from my house down the street. I “checked in” from my house down the street. Weekly usage estimated 1% of mobile owners
  30. 30. © Creuna30 INCREASE FOOT TRAFFIC TO RESTAURANTS BY 33% ONE DAY 4SQUARE CAMPAIGN Used100 randomly awarded $5 and $10 giftcards as checkin bait to lure in potential diners Cost them a total of $1000
  31. 31. © Creuna Location-based application users are heavy mobile researchers Location-based application users are heavy mobile researchers 1/3rd11.5%
  32. 32. © Creuna32 38%
  33. 33. © Creuna 8% 26% 17% 6% 21% 13% 11% 40% 5% 7% 7% 8% 9% 11% 15% 28% Time sensitive promos (daily sales) Look up product info Search for business info Location-based retail offers (coupon from a store nearby) Look up nearest shop to check availability Receive exclusive retailer discounts Receive coupons while shopping in a store Get directions from current location Swedish Users Europe i Phone Users 33
  34. 34. © Creuna MOBILE WILL ENABLE BRANDS TO INFLUENCE CONSUMERS AT THE POINT OF SALE 34 Sephora launched in January 2009 a mobile service to assist shoppers in- store Product reviews from peers at the point of sale - Coupons - Instant rewards
  35. 35. © Creuna35 CONVERGENCE OF MOBILE, SOCIAL & LOCATION that offers the most potential for companies to engage with consumers in new ways The drivers are in place for MASS MARKET UP-TAKE of mobile internet & digital services M-COMMERCE is here but its still relatively niche LOCATION will become a core enabler of real-time marketing offerings
  36. 36. © Creuna “THE MAJORITY OF PEOPLE UNDER 20 THINK THE INTERNET HAS ALWAYS BEEN THERE” 36
  37. 37. © Creuna 100% 37

×