1. An afternoon with today’s brightest thinkers
exploring how brands can better bridge
the gap between the need for profit and the
deeper emotional needs of consumers.
In partnership with
Meaning+Culture+Value

2. What’s it all about?
How many businesses today really help their
customers and staff live more meaningful
or fulfilled lives?
Today’s consumers are increasingly ask-
ing big questions about what the good life
looks like — and are expecting businesses to
have some helpful answers that go beyond
the ad copy.
Brands promise us all kinds of wonder-
ful things, whether it’s adventure, status,
romance, energy or a sense of calm. But it’s
rare that the products and services on offer
fully deliver on these promises.
So which companies are getting it right,
which are getting it wrong, and what can
your business practically do to engage the
new wave of consumers and staff demand-
ing more meaningful business practices?
Why should I come to Business Wise 2015?
This won’t be an afternoon of theory. You’ll
hear original and exclusive content, deliv-
ered by some of today’s brightest thinkers.
You’ll learn practical methods to turn
vague brand promises into innovative,
tangible and profitable interventions that
better engage both staff and consumers.
Who will be there?
Brand, PR and Marketing professionals;
Entrepreneurs and Creatives, Start-Ups and
Learning & Development professionals
— plus all those interested in how to build
more meaningful relationships with cus-
tomers and staff.
Date Thursday 04 June 2015
Time 13.00–18.00
Venue Queen Elizabeth Hall,
The Southbank Centre
Belvedere Road, London se1 8xx
Price £245 + vat
Book theschooloflife.com/businesswise
For charity, non-profits, and group discounts
— please email kirsty@theschooloflife.com
Speakers include:
Alain de Botton is a
philosopher, bestselling
author and founder of
The School of Life. Alain
will explore how under-
standing what drives
consumers and staff at the
level of meaning is crucial
to commercial success.
Charles Leadbeater has
advised companies, cities
and governments on inno-
vation strategy. Accen-
ture has named him one
of the world’s top manage-
ment thinkers. Charles will
examine which companies
are setting the standard in
terms of creating real value
for today’s consumers.
Rachel Botsman is one of
Monocle’s top 20 confer-
ence speakers and writes
on the sharing economy
—named by time as ‘An
Idea that Will Change the
World’. Rachel will explore
what brand promises
truly entail and how big
business can learn from
the new ‘cult brands’.
Andrew Roberts is a noted
speaker and bestselling
writer, named by The
Economist as ‘Britain’s
finest military historian’.
Andrew will discuss
practical strategy tips
for today’s business lead-
ers, taking lessons in
what (not) to do from
Wellington, Napoleon,
Hitler and Churchill.
Design:ryanbartaby.co.uk