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Social Media Strategy for Nonprofits Kirsten Eamon-Shine Peace Learning Center & Shine Social
The Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Check In ,[object Object],[object Object],[object Object]
Vote with Your Feet ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
Why Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outpost & Home Base Perspective ,[object Object],[object Object]
Spokes
Primary Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT Organizations Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publicly State Positions & Perspectives
[object Object]
Highlight People Served by Your Programs & Supporters of Your Program
Highlight & Discuss Specific, Short-Term Projects
Share information critical to your constituents or service population
What Organizations Tweet ,[object Object],[object Object]
What Organizations Tweet ,[object Object],[object Object],[object Object]
What Org’s Do on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Nonprofits Do on  Niche Social Networks ,[object Object],[object Object],[object Object],[object Object]
Plus / Delta ,[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practice: Authenticity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Best Practice: Reciprocity ,[object Object],[object Object],[object Object],[object Object]
 
Best Practice: Measurement ,[object Object],[object Object],[object Object]
 
Three Steps for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framing: Second Helpings ,[object Object],[object Object],[object Object],[object Object]
 
Initiate & Grow: Spirit & Place ,[object Object],[object Object],[object Object],[object Object]
 
Your turn ,[object Object],[object Object]
Common Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common Concerns ,[object Object],[object Object],[object Object]
Smarter People Than Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be in Touch! ,[object Object],[object Object],[object Object],[object Object]

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Social Media & Strategy for Nonprofits April 2011

Editor's Notes

  1. Publicly state positions or perspectives Showcase a well-known figure who is willing to blog their thoughts Show authentic inner workings of organization (staff members or volunteers to blog about their experiences) Highlight people your serve through your programs Quickly and effectively respond to other bloggers Highlight and discuss a specific short-term project
  2. Identify your communication & engagement goals. Listen – find out where your audience is and what they’re already saying. Identify appropriate staff and intended voice. Get your feet wet – set a pilot period and re-assess at the pilot’s end. Implement strategy with concrete goals in mind. Measure, measure, measure.
  3. Identify your communication & engagement goals. Listen – find out where your audience is and what they’re already saying. Identify appropriate staff and intended voice. Combine goals, staff and voice selections, and information from listening to pick strategy. Implement strategy with concrete measures in mind. Measure for success, alter plans if need be.