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Kirk Hazlett, APR, Fellow PRSA      Associate Professor of Communication, Curry College                        (Undergradu...
Traditional Media (Newspaper, Radio, TV) Still valid, viable, and valuable Still used to a great extent by 65 and older
Social Media Social media will be the most importanttechnology channel used to communicate     with customers in 3-to-5 ye...
What’s different today?The difference is that today our customers   want information when they want it    …not when we wan...
And they want it where they are…on their computer or on their mobile device.
Social Media   Even the 65-plus generation issending and receiving text messages.   Pew Research Center’s Internet & Ameri...
56% of all cell phone owners use their    phone to access the internet.     80% of all cell phone owners  send and receive...
70% of all cell phone owners and        86% of smartphone ownershave used their phones in the previous 30     days to do o...
 Coordinate a meeting / 41% Solve an unexpected problem / 35% Get up-to-the minute traffic or publictransit information...
Social media is still catching on as away for consumers to interact with a               brand.Do you want to be ahead of ...
Are   You“Proactive”    Or“Reactive”?
“Proactive” today means identifying      the social media platforms visited by     your current and potential customers   ...
82%64%
Decide the image you want to portray.Be consistent on all social media platforms: LinkedIn…Twitter…Facebook…Website.
A consistent appearance helps define your brand.It defines… Who you are What you can do Why you’re there.
Promote yoursocial mediapresence…
Commuter Information: “Driving the Conversatio http://pewinternet.org/topics/Social-Networking.aspx?typeFilter=5     http:...
Commuter information   driving the conversation
Commuter information   driving the conversation
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Commuter information driving the conversation

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Transcript of "Commuter information driving the conversation"

  1. 1. Kirk Hazlett, APR, Fellow PRSA Associate Professor of Communication, Curry College (Undergraduate) Lecturer in Communication, Regis College (Graduate) (617) 979-3526 / khazlett0104@curry.eduTwitter: @kirkhazlett / LinkedIn: kirkhazlett / Facebook: Kirk Hazlett Blog: kirkhazlett-aprofessorsthoughts.blogspot.com
  2. 2. Traditional Media (Newspaper, Radio, TV) Still valid, viable, and valuable Still used to a great extent by 65 and older
  3. 3. Social Media Social media will be the most importanttechnology channel used to communicate with customers in 3-to-5 years. Pew Research Center’s Internet & American Life Project, Summer 2012
  4. 4. What’s different today?The difference is that today our customers want information when they want it …not when we want to provide it.
  5. 5. And they want it where they are…on their computer or on their mobile device.
  6. 6. Social Media Even the 65-plus generation issending and receiving text messages. Pew Research Center’s Internet & American Life Project, Summer 2012
  7. 7. 56% of all cell phone owners use their phone to access the internet. 80% of all cell phone owners send and receive text messages. Pew Research Center’s Internet & American Life Project, Summer 2012
  8. 8. 70% of all cell phone owners and 86% of smartphone ownershave used their phones in the previous 30 days to do one of the following: Pew Research Center’s Internet & American Life Project, Summer 2012
  9. 9.  Coordinate a meeting / 41% Solve an unexpected problem / 35% Get up-to-the minute traffic or publictransit information / 20% Get help in an emergency situation / 19% Pew Research Center’s Internet & American Life Project, Summer 2012
  10. 10. Social media is still catching on as away for consumers to interact with a brand.Do you want to be ahead of the curve or playing catch-up??
  11. 11. Are You“Proactive” Or“Reactive”?
  12. 12. “Proactive” today means identifying the social media platforms visited by your current and potential customers and establishing your presence there.Website
  13. 13. 82%64%
  14. 14. Decide the image you want to portray.Be consistent on all social media platforms: LinkedIn…Twitter…Facebook…Website.
  15. 15. A consistent appearance helps define your brand.It defines… Who you are What you can do Why you’re there.
  16. 16. Promote yoursocial mediapresence…
  17. 17. Commuter Information: “Driving the Conversatio http://pewinternet.org/topics/Social-Networking.aspx?typeFilter=5 http://www.pewinternet.org/Reports/2012/Just-in-time.aspx
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