Transcript of "Commuter information driving the conversation"
Kirk Hazlett, APR, Fellow PRSA Associate Professor of Communication, Curry College (Undergraduate) Lecturer in Communication, Regis College (Graduate) (617) 979-3526 / firstname.lastname@example.orgTwitter: @kirkhazlett / LinkedIn: kirkhazlett / Facebook: Kirk Hazlett Blog: kirkhazlett-aprofessorsthoughts.blogspot.com
Traditional Media (Newspaper, Radio, TV) Still valid, viable, and valuable Still used to a great extent by 65 and older
Social Media Social media will be the most importanttechnology channel used to communicate with customers in 3-to-5 years. Pew Research Center’s Internet & American Life Project, Summer 2012
What’s different today?The difference is that today our customers want information when they want it …not when we want to provide it.
And they want it where they are…on their computer or on their mobile device.
Social Media Even the 65-plus generation issending and receiving text messages. Pew Research Center’s Internet & American Life Project, Summer 2012
56% of all cell phone owners use their phone to access the internet. 80% of all cell phone owners send and receive text messages. Pew Research Center’s Internet & American Life Project, Summer 2012
70% of all cell phone owners and 86% of smartphone ownershave used their phones in the previous 30 days to do one of the following: Pew Research Center’s Internet & American Life Project, Summer 2012
Coordinate a meeting / 41% Solve an unexpected problem / 35% Get up-to-the minute traffic or publictransit information / 20% Get help in an emergency situation / 19% Pew Research Center’s Internet & American Life Project, Summer 2012
Social media is still catching on as away for consumers to interact with a brand.Do you want to be ahead of the curve or playing catch-up??