Kirk Hazlett,   APR, Fellow PRSA Associate Professor of Communication & Coordinator of the Public Relations Concentration ...
A Little About Kirk <ul><li>35+ years' federal government and nonprofit  </li></ul><ul><li>organization PR experience. PR ...
INTEGRATED MARKETING COMMUNICATIONS  Working and Winning Together as Communicators
In the Beginning… Advertising <ul><ul><li>Use of  paid, controlled media  to influence the actions </li></ul></ul><ul><ul>...
And there was… Marketing <ul><ul><li>Researching, creating, refining, promoting a product or service; distributing that pr...
And there was… Public Relations <ul><ul><li>Management of relationships  between an organization and publics that can affe...
Integrated Marketing Communications Advertising Public Relations Marketing Integrated Marketing Communications is just tha...
Integrated Marketing Communications <ul><li>An effort by advertising agencies to add public relations tools into their cli...
Why?? <ul><li>Need for cost-savings </li></ul><ul><li>Benefits of synergy </li></ul><ul><li>Impact of public and social po...
Benefit of IMC Tactics <ul><li>You can generate more buzz about the product using IMC . </li></ul>
Today <ul><li>Clients want more than just advertising and marketing. </li></ul><ul><li>They also want the credibility that...
Before After
Working and Winning Together In Integrated Marketing Communications, We’re All…
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Accepted Student Day "Mock Class"

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A presentation that I developed for "mock classes" at Curry College on "Accepted Student Day" and designed to give students (and parents) a sense of how our classes run.

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Accepted Student Day "Mock Class"

  1. 1. Kirk Hazlett, APR, Fellow PRSA Associate Professor of Communication & Coordinator of the Public Relations Concentration  Faculty Adviser, Curry College Public Relations Student Association
  2. 2. A Little About Kirk <ul><li>35+ years' federal government and nonprofit </li></ul><ul><li>organization PR experience. PR for member </li></ul><ul><li>services and healthcare organizations </li></ul><ul><li>ranging from Blood Bank of Hawaii to </li></ul><ul><li>Honeywell Corporation to Medical Area </li></ul><ul><li>Service Corporation to Boston Harborfest. </li></ul>
  3. 3. INTEGRATED MARKETING COMMUNICATIONS  Working and Winning Together as Communicators
  4. 4. In the Beginning… Advertising <ul><ul><li>Use of paid, controlled media to influence the actions </li></ul></ul><ul><ul><li>of targeted publics </li></ul></ul>
  5. 5. And there was… Marketing <ul><ul><li>Researching, creating, refining, promoting a product or service; distributing that product or service to targeted consumers </li></ul></ul>
  6. 6. And there was… Public Relations <ul><ul><li>Management of relationships between an organization and publics that can affect its success. </li></ul></ul>
  7. 7. Integrated Marketing Communications Advertising Public Relations Marketing Integrated Marketing Communications is just that…the merging together of marketing, advertising, and public relations.
  8. 8. Integrated Marketing Communications <ul><li>An effort by advertising agencies to add public relations tools into their client service mix. </li></ul>
  9. 9. Why?? <ul><li>Need for cost-savings </li></ul><ul><li>Benefits of synergy </li></ul><ul><li>Impact of public and social policy issues </li></ul><ul><li>Rise in relationship marketing </li></ul>
  10. 10. Benefit of IMC Tactics <ul><li>You can generate more buzz about the product using IMC . </li></ul>
  11. 11. Today <ul><li>Clients want more than just advertising and marketing. </li></ul><ul><li>They also want the credibility that comes </li></ul><ul><li>through third-party endorsement. </li></ul><ul><li>For that , they need public relations . </li></ul>
  12. 12. Before After
  13. 13. Working and Winning Together In Integrated Marketing Communications, We’re All…

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