0
Marketing Head:
Kirk Coutinho
Survey Analysis
Do You Like Cadbury Oreo?
90%
10%
Yes
No
Favourite Flavour of Oreo
22%
22%
22%
34%
Oreo Plain
(Vanilla)
Oreo Choco
Creme
Oreo
Strawberry
Creme
All of the
above
Interested In Buying New Flavours of
Oreo?
0%
20%
40%
60%
80%
100%
Yes No Maybe
Yes
No
Maybe
New Flavours of Oreo, one would like
to see?
33.33%
33.33%
33.33%
Mango
Orange
Pistachio
Product
Introducing Three New Flavours:
1) Oreo Mango
2) Oreo Orange
3) Oreo Pistachio
And
Introducing Two New Packs:
1. T...
Oreo Mango
“Mango never tasted so chocolaty”
 Most Indians like mango & most like chocolate, so why
not give a combinatio...
Oreo Orange
“See the Chocolate, taste an Orange”
 Another fruit loved in this country is Orange.
 Oreo Orange gives a wo...
Oreo Pistachio
“Chocolate aur Pista khao, ek naya
rishta banao”
 Cadbury is introducing Oreo Pistachio which has real
pis...
Triple Oreo Pack
 The triple Oreo pack will contain 3 different types of
Oreos.
 The first Triple Oreo pack will be the ...
Triple Oreo Pack
 The other Triple Oreo pack will be the Oreo MVP
Oreo MVP will contain Oreo Mango, Oreo Plain(Vanilla)
...
Oreo For Two
 This pack will be a specially made pack of Two Oreo
biscuits.
 It will be available for all flavours.
 It...
Price
 Oreo Mango, Oreo Orange & Oreo Pistachio will be
Rs.30 for the 125gms pack & Rs.10 for the 60gms pack.
 Triple Or...
Place
 Metro Cities
 Sub-Metro Cities
Promotion Schemes
 Buy 2 (125 gms) packs of any new Oreo flavour & get 1
free.
 Buy 3 Triple Oreo packs for just Rs. 90
...
Targeting
 Kids & Youth
 Targeting kids & youth because kids have always loved
eating Oreos with milk as a snack & the y...
Segmentation
 Demographic
 Because we’ll be targeting kids between the ages of 3-14
& youth between the ages of 15-25.
Distribution
Advertising
Television: Cartoon Network, Pogo & Nickelodeon (7-9
am & 3-6 pm) & Comedy Central, Vh1 & Channel V (8-
11 pm...
Orientation
 Product & Marketing Orientations
 Focussing on making & believing that Oreo is the
World’s #1 biscuit.
 Fo...
Consumer Behaviour
 Focussing on Objective Of Purchase
 As the survey has shown that kids & youth like it because
it’s ‘...
SWOT Analysis
Strengths:
• World’s #1 Biscuit
• Low Cost
• Good Quality & Packaging
Weaknesses:
• Limited Target Audience
...
TOWS Matrix
Internal
Factors
External
Factors
Strengths Weaknesses
Opportunities
• Establish as a proper
snack (promote MO...
DONT FORGET TO....
Cadbury Oreo
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Cadbury Oreo

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Marketing plan for Cadbury Oreo- 4P's, STP, Marketing Models

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Transcript of "Cadbury Oreo"

  1. 1. Marketing Head: Kirk Coutinho
  2. 2. Survey Analysis
  3. 3. Do You Like Cadbury Oreo? 90% 10% Yes No
  4. 4. Favourite Flavour of Oreo 22% 22% 22% 34% Oreo Plain (Vanilla) Oreo Choco Creme Oreo Strawberry Creme All of the above
  5. 5. Interested In Buying New Flavours of Oreo? 0% 20% 40% 60% 80% 100% Yes No Maybe Yes No Maybe
  6. 6. New Flavours of Oreo, one would like to see? 33.33% 33.33% 33.33% Mango Orange Pistachio
  7. 7. Product Introducing Three New Flavours: 1) Oreo Mango 2) Oreo Orange 3) Oreo Pistachio And Introducing Two New Packs: 1. Triple Oreo Pack 2. Oreo For Two
  8. 8. Oreo Mango “Mango never tasted so chocolaty”  Most Indians like mango & most like chocolate, so why not give a combination of both?  Oreo Mango is the first mango & chocolate biscuit.  The same chocolaty biscuit but with a mango-filled creamy centre.
  9. 9. Oreo Orange “See the Chocolate, taste an Orange”  Another fruit loved in this country is Orange.  Oreo Orange gives a wonderful combination of two much loved flavours in a biscuit.  Oreo Orange gives you the same chocolaty biscuit with a new creamy orange centre.
  10. 10. Oreo Pistachio “Chocolate aur Pista khao, ek naya rishta banao”  Cadbury is introducing Oreo Pistachio which has real pistachio flavour.  Oreo Pistachio is the world’s first chocolate & pistachio biscuit.  Taste the Oreo biscuit with an all-new pistachio centre.
  11. 11. Triple Oreo Pack  The triple Oreo pack will contain 3 different types of Oreos.  The first Triple Oreo pack will be the Oreo Tiranga, which will contain Oreo Orange, Oreo Plain(Vanilla) & Oreo Pistachio. “Oreo Tiranga, Made For India”
  12. 12. Triple Oreo Pack  The other Triple Oreo pack will be the Oreo MVP Oreo MVP will contain Oreo Mango, Oreo Plain(Vanilla) & Oreo Pistachio. “The MVP of Snacks”
  13. 13. Oreo For Two  This pack will be a specially made pack of Two Oreo biscuits.  It will be available for all flavours.  It is made to share with your ‘best friend’ or a ‘loved one’ or ‘your sibling’. “Share the best biscuit in the world with your best person in the world”
  14. 14. Price  Oreo Mango, Oreo Orange & Oreo Pistachio will be Rs.30 for the 125gms pack & Rs.10 for the 60gms pack.  Triple Oreo Pack will be Rs. 33 & will include 5 biscuits of each flavour.  Oreo For Two will be Rs.4 & each pack will contain 2 Oreos.
  15. 15. Place  Metro Cities  Sub-Metro Cities
  16. 16. Promotion Schemes  Buy 2 (125 gms) packs of any new Oreo flavour & get 1 free.  Buy 3 Triple Oreo packs for just Rs. 90  Distribute free ‘Oreo For Two’ packs to: a) Schools- Friendship Day & Children’s Day b) Colleges- Friendship Day & Valentine’s Day
  17. 17. Targeting  Kids & Youth  Targeting kids & youth because kids have always loved eating Oreos with milk as a snack & the youth i.e. college students like Oreos because it’s a good snack to eat between lectures.
  18. 18. Segmentation  Demographic  Because we’ll be targeting kids between the ages of 3-14 & youth between the ages of 15-25.
  19. 19. Distribution
  20. 20. Advertising Television: Cartoon Network, Pogo & Nickelodeon (7-9 am & 3-6 pm) & Comedy Central, Vh1 & Channel V (8- 11 pm) Online: Facebook ads & promotional tweets on Twitter Outdoor: Hoardings near schools & colleges
  21. 21. Orientation  Product & Marketing Orientations  Focussing on making & believing that Oreo is the World’s #1 biscuit.  Focussing on making good quality biscuits & also on packaging to do better than competitors.
  22. 22. Consumer Behaviour  Focussing on Objective Of Purchase  As the survey has shown that kids & youth like it because it’s ‘chocolaty’ & ‘yummy’. Why buy Oreo? Simple, because it’s the World’s #1 Biscuit!
  23. 23. SWOT Analysis Strengths: • World’s #1 Biscuit • Low Cost • Good Quality & Packaging Weaknesses: • Limited Target Audience • Still needs proper recognition in some sub-metro cities Opportunities: • Launch of new flavours • Tie-Up with Mad Over Donuts & McDonalds Threats: • Competition from Britannia & Sunfeast • Threat from other snack segments like Lays, Bingo etc. • Threat from other chocolate manufacturers like Nestle & Amul
  24. 24. TOWS Matrix Internal Factors External Factors Strengths Weaknesses Opportunities • Establish as a proper snack (promote MOD & McDonalds products that include Oreo) • Promotional Activities on various holidays • More advertising in sub-metro cities • Try to attract a larger audience with introduction of new flavours Threats • Use low cost & good quality to minimize competition • Open an Oreo outlet (that sell only Oreo-based products)
  25. 25. DONT FORGET TO....
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