City Branding: Bilbao - A project for Ad Discovery Workshop
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City Branding: Bilbao - A project for Ad Discovery Workshop

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1. Map and flag of Bilbao ...

1. Map and flag of Bilbao

2. Bilbo in Basque language - Capital of the province of Biscay in the autonomous community of the Basque Country - 10th largest city in Spain. - Founded: 15/6/1300 - Population (2013): 367.890

3. Bilbao effect: the targeted enhancement of a landscape through new and spectacular buildings. - Bilbao is a clear case of success and a model of the application of the practice of city branding. - A city that managed to transform its gloomy past into a brilliant future.

4. 1850: first blast furnace was constructed in Bilbao. - The economy of Bilbao was focused on the iron and steel industry and ship building. - Severely damaged during the industrial crisis of 1975. - Severe flooding of 1983 - Threat of 30% unemployment - The “do or die situation” led to the decision of the metamorphosis of the city.

5. Improvement of exterior accessibility and interior mobility. - Regeneration of environment and urban quality. - Investing in human resources and in technology innovation. - The city by the beginning of 90’s has nothing to do with Bilbao at present - A cultural, cosmopolitan, open, modern and contemporary city, where tradition and innovation coexist.

6. Designed by Frank O. Gehry. - An international symbol of modernity and urban regeneration and the icon of Bilbao. - “The Guggenheim effect” - Early 1990’s: the importance of a project that would become an economic and cultural engine, which would revitalize the city of Bilbao. - On 23rd October 1993 the Museum’s construction started. - On 19th October 1997, the Museum’s official public unveiling took place.

7. Some links about Bilbao

8. Bibliography

9. Bilbao: The Fascinating Transformation

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City Branding: Bilbao - A project for Ad Discovery Workshop Presentation Transcript

  • 1. Bilbao Bilbao’s flag
  • 2. A few things about Bilbao • Bilbo in Basque language • Capital of the province of Biscay in the autonomous community of the Basque Country • 10th largest city in Spain. • Founded: 15/6/1300 • Population (2013): 367.890
  • 3. The Bilbao Effect • Bilbao effect: the targeted enhancement of a landscape through new and spectacular buildings. • Bilbao is a clear case of success and a model of the application of the practice of city branding. • A city that managed to transform its gloomy past into a brilliant future.
  • 4. The story of Bilbao • 1850: first blast furnace was constructed in Bilbao. • The economy of Bilbao was focused on the iron and steel industry and ship building. • Severely damaged during the industrial crisis of 1975. • Severe flooding of 1983 • Threat of 30% unemployment • The “do or die situation” led to the decision of the metamorphosis of the city.
  • 5. The story of Bilbao • Improvement of exterior accessibility and interior mobility. • Regeneration of environment and urban quality. • Investing in human resources and in technology innovation. • The city by the beginning of 90’s has nothing to do with Bilbao at present • A cultural, cosmopolitan, open, modern and contemporary city, where tradition and innovation coexist.
  • 6. The Guggenheim Museum • Designed by Frank O. Gehry. • An international symbol of modernity and urban regeneration and the icon of Bilbao. • “The Guggenheim effect” • early 1990’s: the importance of a project that would become an economic and cultural engine, which would revitalize the city of Bilbao. • On 23rd October 1993 the Museum’s construction started. • On 19th October 1997, the Museum’s official public unveiling took place.
  • 7. Bilbao Links • http://www.bilbaointernational.com/en/ • http://www.bilbaoturismo.net/BilbaoTurismo/en /tourists • http://www.guggenheim-bilbao.es/en/ • http://en.wikipedia.org/wiki/Bilbao Social Media • http://instagram.com/bilbaointern • https://www.youtube.com/user/Bilbomedia • https://www.facebook.com/Bilbo.Bilbao?fref=ts
  • 8. Bibliography • Bilbao international http://www.bilbaointernational.com/en/ • http://www.rockwool.no/inspirasjon/innovative+architectu re/branding+bilbao • http://www.citymayors.com/marketing/city-branding.html • http://www.psmag.com/navigation/books-and- culture/branding-bilbao-a-cultural-investment-that-paid- off-43245/ • http://bilbaomemata.com/2013/01/21/sobre-la-marca- bilbao/ • http://destino-puntadeleste.com/citymarketing-bilbao-la- transformacion-fascinante/
  • 9. Bilbao: The Fascinating Transformation • https://www.youtube.com/watch?v=rQZ1FHL FF8U