ANG sales training

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Training on 9 20 10 with Kirill Storch for ANG

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ANG sales training

  1. 1. Presenter: Kirill Storch, Internet Marketing Architect<br />Internet Marketing Division (IMD)<br />
  2. 2. Service Overview of the IMD<br />Keyword Market Analysis<br />Link Building via Content Generation and Expert Campaigns<br />Website Development<br />
  3. 3. There was no trust….and <br />e-commerce was almost impossible. <br />Web masters had so much control over their own rankings… that results were unreliable<br />
  4. 4.
  5. 5. Link-Based Algorithm<br />
  6. 6. Google= 67%MSN/Yahoo=10%Baidu=7%<br />
  7. 7. THE KEYWORD MARKET ANALYSIS:Spend a very long time selecting your battles.<br />
  8. 8. Truths about choosing keywords<br />Opinions about which keywords will work well for your site don’t matter.<br />Specifically, YOUR opinions about which keywords will work don’t matter.<br />
  9. 9. You are statistically insignificant<br />
  10. 10. Statistics 101<br />1) You are at least a couple of sigma deviated from the norm.<br />2) Your friends are probably even more deviated than you are.<br />
  11. 11. Creating a Keyword List<br />Start by Brain Storming.<br />
  12. 12. We come up with a free form list of every word <br />related to the target industry.<br />Then run those words through Google wonder wheel.<br />
  13. 13.
  14. 14. Alexa.com<br />
  15. 15. www.CheckTrustRank.com<br />Allows you to check Trust Rank and Page Rank<br />
  16. 16. How do we know whenwe’vestruck gold?<br />
  17. 17. The gold nugget keyword<br />1) Has at least 500/month unique individuals searching for it.<br />2) Has less than one million results on a regular Google search.<br />3) Has less than 10,000 results on an all-in-title Google search.<br />
  18. 18. Has a good forecast<br />www.google.com/insights/search<br />
  19. 19. Has an appropriate geo-concentration<br />
  20. 20. Is commercially viable. Conversion Ratehttp://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx<br />
  21. 21. LINK BUILDING:You will be judged by your links.<br />
  22. 22. The Ideal Link<br />
  23. 23. Getting Links Using Content Generation<br />1) Create an informative and/or entertaining article.<br />
  24. 24.
  25. 25.
  26. 26. Why generate content?<br />It brings lots of traffic.<br />The traffic increases your page rank….making Google trust you…<br />Once Google trusts you, it will begin putting your site in front of users that want your product/service.<br />The attention-grabbing articles are not for your main customer base, they are to create the traffic base and Google trust necessary to rank for your main customer base in the future.<br />
  27. 27. THE EXPERT CAMPAIGN: If you build it, they will not come<br />
  28. 28.
  29. 29. WEBSITE DEVELOPMENT<br />
  30. 30. Thank you.<br />www.AdvanceNetworkingGroup.com<br />Storch.kirill@gmail.com<br />(650) 274-7844<br />

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