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Kiosked Brightcove Webinar US

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Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.

Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.

Published in: Marketing

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  • 1. STEP UP YOUR VIDEO MARKETING STRATEGY IN 2014 KIOSKED WEBINAR February 18, 2104 Darren Sepanek, Kiosked Shiri Friedman, Brightcove
  • 2. KIOSKED WEBINAR AGENDA • • • • • • © Kiosked copyrighted material Introduction About content marketing 10 min Interactive video on the rise 10 min Brightcove: Video marketing trends 15 min Case studies 5 min Wrap-up / Q&A 10 min 3
  • 3. CONTENT MARKETING Introduction to Everywhere Commerce
  • 4. THE ALWAYS ON CONSUMER PLACES NEW DEMANDS ON MARKETERS 90% of B2C brands use content marketing to educate consumers about their brand Content Marketing Institute © Kiosked copyrighted material 5
  • 5. The amount {of quality and relevant} information available, seems to make most people feel empowered and enthusiastic. Northwestern University Study, 2012 © Kiosked copyrighted material 6
  • 6. WHAT IS CONTENT MARKETING? CREATING CONTENT EVENTS FACEBOOK WEBINAR NEWSLETTERS TWITTER BLOG EMAILS FORUMS ARTICLES WHITE PAPERS 60% CASE STUDIES VIDEO Only 34% Felt they were effective (in their content marketing efforts) of B2C marketers plan to increase the amount they allocate to content marketing. Marketing Profs/Content Marketing Institute © Kiosked copyrighted material 7
  • 7. CONTENT DELIVERY Consumers want to connect with their favorite brands but they want this connection to be meaningful, in the places they want, and when they want. eMarketer © Kiosked copyrighted material 8
  • 8. …marketers need to respond to expressions of interest across the customer journey, from the consideration phase all the way through to post-sales service. eMarketer © Kiosked copyrighted material 9
  • 9. VISUAL CONTENT © Kiosked copyrighted material VISUAL CONTENT ACROSS CHANNELS 10
  • 10. CONTENT MARKETING ROI IF SALES GOES UP – IT’S THE MARKETING! Measuring ROI • • • • • • Web traffic/ page views Click-through Registrations and sign-ups New site visitors Time spent on site Brand awareness • Sales © Kiosked copyrighted material 11
  • 11. INTERACTIVE VIDEO Definition, strategy and statistics
  • 12. CONTENT MARKETING VISUAL CONTENT AS DRIVER FOR EVERYWHERE COMMERCE 72% Of marketers are using video today in their content marketing. eMarketer 71% Of people say there is no better way to bring a product to life than video. Invodo © Kiosked copyrighted material 13 90% Of the online population will regularly watch video by 2017. Forrester 85% Of those who view product videos are more likely to buy than visitors who do not. Internet Retailer
  • 13. INTERACTIVE VIDEO © Kiosked copyrighted material TURN YOUR STORY SHOPPABLE 18
  • 14. INTERACTIVE VIDEO THE FLEXIBILITY OF VIDEO SHORT FORM V–COMMERCE V–EXPLORATION © Kiosked copyrighted material LONG FORM SOCIAL MEDIA + MOBILE OWN SITE + DESKTOP /TABLET SOCIAL MEDIA + MOBILE OWN SITE + DESKTOP /TABLET 19
  • 15. VIDEO MARKETING MAKE VIDEOS ON BRIGHTCOVE INTERACTIVE Turn your Brightcove videos into interactive storefronts with shoppable products. Fast setup. Easy to use. 20 © Kiosked copyrighted material 20
  • 16. INTERACTIVE VIDEO © Kiosked copyrighted material UP AND RUNNING IN MINUTES 21
  • 17. CASE STUDIES
  • 18. CASE STUDY INTERACTIVE VIDEO ON OWN SITE 5,000,000 UNIQUE USERS MONTHLY © Kiosked copyrighted material $0 $0 MARKETING BUDGET 24 7% ADVERTISING COSTS CLICK-THROUGH RATE
  • 19. CASE STUDY INTERACTIVE VIDEO ON OWN SITE 500,000 UNIQUE USERS MONTHLY © Kiosked copyrighted material 50% ENGAGEMENT RATE 25 300 NUMBER OF VIDEOS KIOSKED
  • 20. INTERACTIVE VIDEO IN SOCIAL MEDIA CASE STUDY 68% ENGAGEMENT RATE © Kiosked copyrighted material 5% 380% CONVERSION RATE IN COMPARISON TO BANNERS CLICK-THRU-RATE 26 $0 MARKETING BUDGET
  • 21. OFFER FOR BRIGHTCOVE CLIENTS BRIGHTCOVE OFFER FREE FREE FREE SETUP USE THE KIOSKED PLATFORM TO ENRICH YOUR IMAGES BRANDING OF YOUR KIOSKS © Kiosked copyrighted material 28
  • 22. GET STARTED INTERACTIVE VIDEO • Sign-up to Kiosked’s newsletter by sending mail to: int-comms@kiosked.com • Like Kiosked in Facebook: www.facebook.com/kiosked • Follow Kiosked on Twitter: @Kiosked © Kiosked copyrighted material 30
  • 23. THANK YOU! Name: Darren Sepanek Email: darren@kiosked.com Web: www.kiosked.com © Kiosked copyrighted material 31
  • 24. Why Video Will Revolutionize Your 2014 Marketing Strategy SOPHIE RAYERS DIRECTOR OF MARKETING, EMEA & LATAM BRIGHTCOVE
  • 25. Your CONTENT is your first sales call second, third…
  • 26. WHAT ARE YOUR GOALS FOR CONTENT MARKETING? BRAND AWARENESS 79% CUSTOMER ACQUISITION 74% LEAD GENERATION 71% LOYALTY 64% THOUGHT LEADERSHIP 64% ENGAGEMENT 63% WEB TRAFFIC 60% LEAD MGT 45% SALES 43%
  • 27. WHAT CONTENT TYPES GREW THE MOST? RESEARCH REPORTS 44% 2012 25% 2011 52% MOBILE CONTENT 33% 15% VIRTUAL CONFERENCES 28% 10% 2013 B2B Content Marketing Benchmark, CMI/Marketing Profs VIDEO 70%
  • 28. VIDEO IS TAKING OVER THE WEB 2000 2005 2012
  • 29. BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO Video Works Video Always Video Everywhere
  • 30. Pages with video attracted more visitors (MarketingSherpa)
  • 31. and…
  • 32. increase in organic traffic from search engines. (MarketingSherpa)
  • 33. of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter, and blog integration. (Social Media Examiner, April 2012)
  • 34. Timing live, socially sharable events with product launches. 12 | Confidential
  • 35. 300% Mobile Video consumption growth in 2012
  • 36. 14
  • 37. When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)
  • 38. Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
  • 39. Build Your Own TV Station
  • 40. 1. CONTENT 2. CONNECTED 3. CHANNELS 4. CONVERSION
  • 41. Thank you! For more information visit: www.brightcove.com Follow us on Twitter @brightcove_uk or @sophierayers Or drop me an email: srayers@brightcove.com