FOUNDATION COURSE PROJECT<br />ONLINE CONSUMER BEHAVIOUR<br />
WHAT IS CONSUMER BEHAVIOUR?<br />It is the psychology of consumer behaviour, where they decide how to spend their income o...
WHAT DO YOU MEAN BY CONSUMER?<br />Consumer Is A Broad Label That Refers To Any Individuals Or Households That Use Goods A...
WHY DO WE NEED TO STUDY CONSUMER BEHAVIOUR ?<br />Because no longer we can take the consumer for granted.<br />They are th...
FACTORS INFLUENCING ONLINE CONSUMER BEHAVIOUR<br /><ul><li>Individual/Consumer Characteristics
Environmental Influences
Product/Services Characteristics
Online Merchants and Intermediaries Characteristics</li></li></ul><li>HOW ARE CONSUMERS CATEGORISED ?<br /><ul><li>Demogra...
<ul><li>Psychographics:  							Religious, Social, Personality traits.</li></ul>E.g.<br />SALE OF JEANS<br />
Types of buying behaviour.<br /><ul><li>Complex buying behaviour
Habitual buying behaviour
Variety seeking buying behaviour
Dissonance reducing buying behaviour</li></li></ul><li>MASLOW’S HIERARCHY OF NEEDS<br /><ul><li>Psychological needs:Water ...
Safety Needs:Security, hunger & violence
Social Needs:Love and Affection
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C:\fakepath\online consumer behavior

  1. 1. FOUNDATION COURSE PROJECT<br />ONLINE CONSUMER BEHAVIOUR<br />
  2. 2. WHAT IS CONSUMER BEHAVIOUR?<br />It is the psychology of consumer behaviour, where they decide how to spend their income on the basis of their preferences, habits, attitudes etc. Simultaneously satisfies them with all the goods and services they derive.<br />
  3. 3. WHAT DO YOU MEAN BY CONSUMER?<br />Consumer Is A Broad Label That Refers To Any Individuals Or Households That Use Goods And Services Generated Within The Economy.<br />
  4. 4. WHY DO WE NEED TO STUDY CONSUMER BEHAVIOUR ?<br />Because no longer we can take the consumer for granted.<br />They are the king of the market.<br />
  5. 5. FACTORS INFLUENCING ONLINE CONSUMER BEHAVIOUR<br /><ul><li>Individual/Consumer Characteristics
  6. 6. Environmental Influences
  7. 7. Product/Services Characteristics
  8. 8. Online Merchants and Intermediaries Characteristics</li></li></ul><li>HOW ARE CONSUMERS CATEGORISED ?<br /><ul><li>Demographics:Age,Education,Income.</li></ul>E.g.<br />
  9. 9. <ul><li>Psychographics: Religious, Social, Personality traits.</li></ul>E.g.<br />SALE OF JEANS<br />
  10. 10. Types of buying behaviour.<br /><ul><li>Complex buying behaviour
  11. 11. Habitual buying behaviour
  12. 12. Variety seeking buying behaviour
  13. 13. Dissonance reducing buying behaviour</li></li></ul><li>MASLOW’S HIERARCHY OF NEEDS<br /><ul><li>Psychological needs:Water and Food
  14. 14. Safety Needs:Security, hunger & violence
  15. 15. Social Needs:Love and Affection
  16. 16. Esteem Needs:Status
  17. 17. Self-actualization:Realizing the inner potentials</li></ul>So Maslow’s concept is useful for marketers as it can help them understand and develop consumer needs and wants.<br />
  18. 18. CONSUMER ATTITUDE<br /><ul><li>INTENTION
  19. 19. ADOPTION
  20. 20. CONTINUANCE</li></li></ul><li>CONSUMERS POINT OF VIEW<br />ADVANTAGES<br /><ul><li>Time saving
  21. 21. Wide market
  22. 22. Different services
  23. 23. Location
  24. 24. Flexibility</li></li></ul><li>CONSUMERS POINT OF VIEW<br />DISADVANTAGES<br /><ul><li>ABSENCE OF BARGAINING POWER
  25. 25. TARGETTED AUDIENCE
  26. 26. LACK OF AUTHENTICATION</li></li></ul><li>SCOPE<br />INDIAN MARKET POINT OF VIEW<br /><ul><li>LOW TECHNOLOGY
  27. 27. DEVELOPMENT MARKET
  28. 28. KNOWLEDGE
  29. 29. BROAD MINDED
  30. 30. ADVANCED TECHNOLOGY
  31. 31. DEVELOPED MARKET</li></li></ul><li>CONCLUSION<br />We come to an conclusion that consumer are Primary key of Survival of market, as demand and supply directly relates to consumer.<br />
  32. 32. Thank you<br />PRESENTED BY<br />DHRUMIL A. GADA<br />
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