FOUNDATION COURSE PROJECT ONLINE CONSUMER BEHAVIOUR
WHAT IS CONSUMER BEHAVIOUR? It is the psychology of consumer behaviour, where they decide how to spend their income on the basis of their preferences, habits, attitudes etc. Simultaneously satisfies them with all the goods and services they derive.
WHAT DO YOU MEAN BY CONSUMER? Consumer Is A Broad Label That Refers To Any Individuals Or Households That Use Goods And Services Generated Within The Economy.
WHY DO WE NEED TO STUDY CONSUMER BEHAVIOUR ? Because no longer we can take the consumer for granted. They are the king of the market.