C:\fakepath\online consumer behavior
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  • 1. FOUNDATION COURSE PROJECT
    ONLINE CONSUMER BEHAVIOUR
  • 2. WHAT IS CONSUMER BEHAVIOUR?
    It is the psychology of consumer behaviour, where they decide how to spend their income on the basis of their preferences, habits, attitudes etc. Simultaneously satisfies them with all the goods and services they derive.
  • 3. WHAT DO YOU MEAN BY CONSUMER?
    Consumer Is A Broad Label That Refers To Any Individuals Or Households That Use Goods And Services Generated Within The Economy.
  • 4. WHY DO WE NEED TO STUDY CONSUMER BEHAVIOUR ?
    Because no longer we can take the consumer for granted.
    They are the king of the market.
  • 5. FACTORS INFLUENCING ONLINE CONSUMER BEHAVIOUR
    • Individual/Consumer Characteristics
    • 6. Environmental Influences
    • 7. Product/Services Characteristics
    • 8. Online Merchants and Intermediaries Characteristics
  • HOW ARE CONSUMERS CATEGORISED ?
    • Demographics:Age,Education,Income.
    E.g.
  • 9.
    • Psychographics: Religious, Social, Personality traits.
    E.g.
    SALE OF JEANS
  • 10. Types of buying behaviour.
    • Complex buying behaviour
    • 11. Habitual buying behaviour
    • 12. Variety seeking buying behaviour
    • 13. Dissonance reducing buying behaviour
  • MASLOW’S HIERARCHY OF NEEDS
    • Psychological needs:Water and Food
    • 14. Safety Needs:Security, hunger & violence
    • 15. Social Needs:Love and Affection
    • 16. Esteem Needs:Status
    • 17. Self-actualization:Realizing the inner potentials
    So Maslow’s concept is useful for marketers as it can help them understand and develop consumer needs and wants.
  • 18. CONSUMER ATTITUDE
  • CONSUMERS POINT OF VIEW
    ADVANTAGES
  • CONSUMERS POINT OF VIEW
    DISADVANTAGES
    • ABSENCE OF BARGAINING POWER
    • 25. TARGETTED AUDIENCE
    • 26. LACK OF AUTHENTICATION
  • SCOPE
    INDIAN MARKET POINT OF VIEW
  • CONCLUSION
    We come to an conclusion that consumer are Primary key of Survival of market, as demand and supply directly relates to consumer.
  • 32. Thank you
    PRESENTED BY
    DHRUMIL A. GADA