Content team, assemble!

Content team, assemble!



Understanding the roles required to make content marketing work.

Understanding the roles required to make content marketing work.



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Content team, assemble! Content team, assemble! Presentation Transcript

  • Content Team, Assemble! Understanding the roles required to make content marketing work
  • Makes sure the organisation and keeps all the wheels turning. Content champion buys into the mission
  • Knows what the audience wants and where they typically go to find it. Audience specialist View slide
  • Marries audience needs with what the brand is trying to say ( ). Content strategist much more here View slide
  • In charge of overseeing the entire content-production process and keeping to the . Senior or managing editor editorial calendar
  • Has a sound editorial eye and makes all written content the best it can be. Editor
  • Tells a good story through written content, backing it up with research and interview skills where required. Writer
  • Puts the finishing touches on any content – wherever it might appear. Sub-editor
  • Helps any of the aforementioned people do what’s needed to get the content out the door. Editorial assistant
  • ‘Beautifies’ all content and creates visual assets such as infographics and memes. Designer
  • Captures quality footage with a digital camera. Videographer
  • Weaves the footage from the videographer into a watchable (and shareable) story. Video editor
  • Captures and/or edits sound content for podcasts or videos. Audio engineer
  • Creates quality imagery to accompany your content. Photographer
  • Decides which photographs – from a photographer or stock library – would work best with each piece of content. Photo editor
  • Designs the platform the content will be hosted on. Web developer
  • Ensures the content is visible and actually being seen. SEO specialist
  • Oversees social channels to ensure a consistent, on-brand tone. Community manager
  • Posts to your social channels and keeps an eye on each page’s conversations. Social media moderator
  • Finds out and how to tweak it to better suit the audience’s needs. Analyst what content is working
  • (Which takes us back to the beginning to start all over again…)
  • Presented by King Content, Australia's most awarded digital content marketing agency. Check out our blog for more content marketing insights and advice. @King_Content