Content is the currency of the web – the thingby which we transact, trade and own culturaland business value online.The only problem is that we’re beginning to drown in it!We’re creating and consuming content at a faster rate than ever before.This has serious implications for your content strategy, as maintainingrelevance and standing out from the crowd are becoming more and moredifficult.
Rewriting or duplicating awesome content that’salready out there is redundant.Instead, learn how to curate and leverage third-party content to optimise your own content strategy.
Content curationis the act of finding, gathering, presenting andcontextualising digital content on a given topicto an online audience.This basically means that you collect and select the mostrelevant or helpful information on a topic and present it to youraudience in an organised fashion, whether that be through aseries of status updates or blog posts.
1.The ability to offer your audience timely, relevant andinteresting content on a regular basis.Curated posts can be faster to produce and publish than owned content.
2.You can let experts in other fields of your sector explain recentdevelopments, saving you time and ultimately budget.Creating enough good-quality owned content is a challenge for us all. Why tryand reinvent the wheel by rewriting or duplicating noncritical content that hasbeen written well by others?
3.By curating the best content in your sector,you position yourself as a tastemaker andyour platform as the go-to space to suit all ofyour audience’s content needs.If you help people find great information without having to wade through acontent tsunami, of course they’ll appreciate it and keep returning. This helpsbuild your content community.
4.If you share and credit others,others will share and credit you.It’s all part of growing your network. New networks are sitting on the tips ofyour fingers – dive in and become part of other communities. You’llappreciate it when this effort is reciprocated.
Curating is not regurgitating –quality assurance is key.Stop adding to the noise!If the first mediocre blog you found at 8.30am contributes nothing to anunderstanding of your discipline, don’t share it with your followers.By curating and posting only the most informative, interesting and valuablecontent you build both trust and rapport with your community.Post boring, subsidiary content and your audience will go elsewhere.
Make sure your voice is heard.Don’t waste the opportunity! Curating and posting content withoutcontextualising or providing your audience with your perspective is useless.Giving your perspective, emphasising a certain aspect or revealing a linkbetween a curated post and other content validates and strengthens bothyour position as a community leader and your original content’s significance.
Don’t be a scoundrel! Attribute correctly.Curate and share, but never steal. Ensure that you reference and providelinks for each piece of content that you curate.Producing great original content is time-consuming and expensive (as youare well aware). Play nice in the share economy or suffer the social wrath ofa cranky content producer.
It’s all about measurement.Curated content is a knockout for data capture!Because curated content is less time and budget-consuming than original content, it is a great way toexperiment with other types of content and gaugewhich types of content are the most shareable,valuable or, conversely, unpopular.Measuring the success or failure of curated contentallows you to identify which content works and tailoror optimise your own original content strategyaccordingly.
Now that you have all the tools you need, getcurating!But remember, curated content should always playsecond fiddle to the cornerstone of your contentstrategy: high quality original content.
PRESENTED BY KING CONTENT, AUSTRALIA’SMOST AWARDED DIGITAL CONTENT MARKETINGAGENCY.Check our blog for more funfacts, advice and insights!www.kingcontent.com.au@King_Content