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Improving UX of your Blog with AdSense Boosters

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Addressing the most common UX design problems of blogs: Improve Readability, Rethinking Layout, Kill Sidebars and use advertisements more effectively. …

Addressing the most common UX design problems of blogs: Improve Readability, Rethinking Layout, Kill Sidebars and use advertisements more effectively.

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  • 1. Improving UX of your Blog with AdSense in Mind. WordCamp Baroda 2013 King Sidharth
  • 2. Bad Design
  • 3. Good Design
  • 4. King Sidharth Co-Founder Web MutinyEntrepreneur, Designer and an Artist www.kingsidharth.com @kingsidharth
  • 5. 1. Readability Content Typography Readability
  • 6. Repeat After Me: I will not use: Arial or Helvetica
  • 7. Things to do:• Font-Size: 14-16px• Line-Height: 1.5em - 1.6em• Characters Per Line: 60-90 http://www.pearsonified.com/typography/
  • 8. Some Good Fonts StacksLucid Grande, Lucida Sans, Tahoma, sans-serif;Verdana, sans-serif;Google Fonts:Open Sans, Droid Sans, Droid Serif, Ubuntu, Lato
  • 9. 2. LayoutsWhat really matters.
  • 10. Do you really need to show all that crap?
  • 11. Revisit:• Home Page• Sidebar• Single Article Page• Footer
  • 12. Seriously, Get rid of the crap.It will make you lookmore professional & help you stand out.
  • 13. 3. Kill the Sidebar A Radical Idea.
  • 14. Really?
  • 15. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Antoine de Saint-Exupery
  • 16. 4. Advertisements The devil’s deal.
  • 17. Do not Disturb!
  • 18. Where to place them?Not in the content
  • 19. Place ads where people click naturally:In Between Other Article / Related Article Promotion In Between Repetitive Content Blocks
  • 20. Mix ads withself-promotion ads
  • 21. RandomizePlacementHide themsometimes
  • 22. Let them Read Re-think LayoutUse Sidebars Wisely Do not Disturb
  • 23. There is nosubstitute for good content.
  • 24. And if you have good content, honor it with good design.
  • 25. I Thank Thee!www.64notes.com/speaking/wcbrd-2013/ www.kingsidharth.com @kingsidharth for WordCamp Baroda 2013