AN AWARD-WINNING
NEW SOCIAL MEDIA COMMUNITY
WHICH REVOLUTIONIZES SPONSORSHIPS.
Donna Kivirauma, Co-founder and CEO
April 2...
TEAMUP AT A GLANCE.
•  A passionate startup based in Tampere, Finland
•  Founded in August 2012 by Donna and Kimmo
Kivirau...
MEET OUR MANAGEMENT TEAM.
Donna Kivirauma, CEO
•  20+ years in sales
and marketing
•  Owned and
managed two
companies in U...
38,000,000,000 EUR
WORLDWIDE SPONSORSHIP
ANNUAL EXPENDITURE
Sources:	
  Veikkaus,	
  Global	
  Adview	
  Pulse	
  Report	
...
76%of Finnish companies
dissatisfied with sponsorship ROI
Source:	
  Sponsor	
  Insight,	
  2013	
  
Sponsorship marketing and fan
engagement toolset for companies
in the context of an innovative new
social media community.
TeamUp’s goal is that every business will
tenfold their sponsorship budgets,
because of our killer sponsorship activation
...
The fan engagement
potential is high and
ROI is measureable.
EVERYBODY HAS A PROFILE
IN THE TEAMUP COMMUNITY.
TALENTS, FANS, BUSINESSES
TALENTS: FREE.
•  Find sponsors and build
value for them.
•  Reward your fans.
•  Fund your dreams with
the integrated web...
FANS: FREE.
•  Discover local and international
sports teams, athletes, musicians
and artists – in all phases of their
car...
BUSINESSES
•  Basic profile is free, and you
can subscribe for additional
profile levels offering
enhanced features.
•  Build...
SPONSOR ACTIVATION AND
FAN ENGAGEMENT.
Unique, patent-pending features
available only in TeamUp.
ADDED VALUE FROM
TEAMUP PARTNERSHIP.
•  The latest updates from
your talent partners are
always shown in your
profile – we ...
JOINT INVITATION TO THE TEAM
Take the driver’s seat. Fan activation has never been
made more simple or effective. Our custo...
TEAM BENEFITS AND FAN RANKING.
Add value to the fan
experience and the fan
engagement potential
skyrockets.
AVAILABLE SOON
(SOME OF) OUR PARTNERS AND CUSTOMERS.
TEAMUP IS AN AWESOME…
•  New social media community.
•  Sponsorship activation tool.
•  Measurement tool for ROI.
•  Brand...
RECIPE FOR SUCCESS.
•  Awesome team & leadership. We know we
will make it. Talk to us and you’ll get
convinced.
•  Great v...
LET’S BE
IN TOUCH.
Donna Kivirauma, CEO
“Believer in dreams and
facilitator making them
come true”
+358 400 339 239
donna@...
www.tmup.co
TeamUp company presentation
TeamUp company presentation
TeamUp company presentation
TeamUp company presentation
TeamUp company presentation
TeamUp company presentation
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TeamUp company presentation

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TeamUp is an award-winning new social media community which revolutionizes sponsorships. This presentation was made for the Europas 2014 competition

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TeamUp company presentation

  1. 1. AN AWARD-WINNING NEW SOCIAL MEDIA COMMUNITY WHICH REVOLUTIONIZES SPONSORSHIPS. Donna Kivirauma, Co-founder and CEO April 2014
  2. 2. TEAMUP AT A GLANCE. •  A passionate startup based in Tampere, Finland •  Founded in August 2012 by Donna and Kimmo Kivirauma •  Won already many awards –  MindTrek Launchpad Oct 2012, 3rd place –  Red Herring Europe 100, April 2013 –  Finnish “Most Productive Idea 2013”, honorary mention –  “Best Pitch” MoneyTalks Tampere, March 2014 •  Filed 3 patents to protect the key innovations, protected teamup™ trade mark •  www.teamup.fi (now www.tmup.co) launched Oct 2013 •  Our goal is to become the worldwide leader in sponsorship activation and fan engagement.
  3. 3. MEET OUR MANAGEMENT TEAM. Donna Kivirauma, CEO •  20+ years in sales and marketing •  Owned and managed two companies in US Kimmo Kivirauma, COO •  15+ years in concept and new business development •  Previously Director of Innovations at TeliaSonera Pekka Martikainen, CTO •  15+ years in the software industry in various roles •  Previously manager at Symbio Nowadays, we have 3 + 10 passionate TeamUppers.
  4. 4. 38,000,000,000 EUR WORLDWIDE SPONSORSHIP ANNUAL EXPENDITURE Sources:  Veikkaus,  Global  Adview  Pulse  Report  (Q4/2013)   2X IS SPENT IN SPONSORSHIP MARKETING 417,8& 38,3 379,5 SPONSORSHIP OTHER ADVERTISING
  5. 5. 76%of Finnish companies dissatisfied with sponsorship ROI Source:  Sponsor  Insight,  2013  
  6. 6. Sponsorship marketing and fan engagement toolset for companies in the context of an innovative new social media community.
  7. 7. TeamUp’s goal is that every business will tenfold their sponsorship budgets, because of our killer sponsorship activation and measurement tool.
  8. 8. The fan engagement potential is high and ROI is measureable.
  9. 9. EVERYBODY HAS A PROFILE IN THE TEAMUP COMMUNITY. TALENTS, FANS, BUSINESSES
  10. 10. TALENTS: FREE. •  Find sponsors and build value for them. •  Reward your fans. •  Fund your dreams with the integrated web shop, you will get 100% of the money. •  Olympic Team Finland, and 300+ other interesting talents in all phases of their career. ATHLETES, SPORTS TEAMS, MUSICIANS, ARTISTS
  11. 11. FANS: FREE. •  Discover local and international sports teams, athletes, musicians and artists – in all phases of their career. •  Purchase unique fan items and you’ll know 100% money will go to the talents. •  Earn fan points and get rewarded for your passion & loyalty. •  Get a better fan experience with team benefits from the sponsors.
  12. 12. BUSINESSES •  Basic profile is free, and you can subscribe for additional profile levels offering enhanced features. •  Build and enhance your brand – let the world know who your company is sponsoring and why. •  Market & measure your sponsorships with our tools, reach your customers and turn that into revenue. 90%fan engagement rates. (Facebook: 3% CTR for newsfeed ads) Our customers have reported
  13. 13. SPONSOR ACTIVATION AND FAN ENGAGEMENT. Unique, patent-pending features available only in TeamUp.
  14. 14. ADDED VALUE FROM TEAMUP PARTNERSHIP. •  The latest updates from your talent partners are always shown in your profile – we believe this is the most positive way to be present in social media. Example: Talent Elmo Lakka is sponsored by Cramo, thus his latest update is always shown in the Cramo profile along with Cramo’s own updates.
  15. 15. JOINT INVITATION TO THE TEAM Take the driver’s seat. Fan activation has never been made more simple or effective. Our customers have reported up to 90% conversion rates*. *) 90% of the fans who received the invitation decided to become a fan member of the sponsor business. When you make a team partnership with a talent, every single fan of his will receive an invitation.
  16. 16. TEAM BENEFITS AND FAN RANKING. Add value to the fan experience and the fan engagement potential skyrockets.
  17. 17. AVAILABLE SOON
  18. 18. (SOME OF) OUR PARTNERS AND CUSTOMERS.
  19. 19. TEAMUP IS AN AWESOME… •  New social media community. •  Sponsorship activation tool. •  Measurement tool for ROI. •  Brand building method. •  Digital marketing channel for positive content delivery. Winning. Together.
  20. 20. RECIPE FOR SUCCESS. •  Awesome team & leadership. We know we will make it. Talk to us and you’ll get convinced. •  Great vision & unique idea that everybody has been praising. •  Strong focus on business model. First social media to launch with pre-market revenues. •  Clear plans on what’s needed to scale.
  21. 21. LET’S BE IN TOUCH. Donna Kivirauma, CEO “Believer in dreams and facilitator making them come true” +358 400 339 239 donna@teamup.fi fi.linkedin.com/in/donnakivirauma www.tmup.co/f/DonnaKivirauma @dkivirauma @teamupfinland @tmupco
  22. 22. www.tmup.co

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