NEW SOCIAL MEDIA COMMUNITY
WHICH REVOLUTIONIZES SPONSORSHIPS.
Donna Kivirauma, Co-founder and CEO
TEAMUP AT A GLANCE.
• A passionate startup based in Tampere, Finland
• Founded in August 2012 by Donna and Kimmo
• Won already many awards
– MindTrek Launchpad Oct 2012, 3rd place
– Red Herring Europe 100, April 2013
– Finnish “Most Productive Idea 2013”, honorary mention
– “Best Pitch” MoneyTalks Tampere, March 2014
• Filed 3 patents to protect the key innovations,
protected teamup™ trade mark
• www.teamup.ﬁ (now www.tmup.co) launched Oct 2013
• Our goal is to become the worldwide leader in
sponsorship activation and fan engagement.
MEET OUR MANAGEMENT TEAM.
Donna Kivirauma, CEO
• 20+ years in sales
• Owned and
companies in US
Kimmo Kivirauma, COO
• 15+ years in concept
and new business
• Previously Director of
Pekka Martikainen, CTO
• 15+ years in the
software industry in
• Previously manager at
Nowadays, we have 3 + 10 passionate TeamUppers.
IS SPENT IN
76%of Finnish companies
dissatisﬁed with sponsorship ROI
Sponsorship marketing and fan
engagement toolset for companies
in the context of an innovative new
social media community.
TeamUp’s goal is that every business will
tenfold their sponsorship budgets,
because of our killer sponsorship activation
and measurement tool.
The fan engagement
potential is high and
ROI is measureable.
EVERYBODY HAS A PROFILE
IN THE TEAMUP COMMUNITY.
TALENTS, FANS, BUSINESSES
• Find sponsors and build
value for them.
• Reward your fans.
• Fund your dreams with
the integrated web
shop, you will get 100%
of the money.
• Olympic Team Finland,
and 300+ other
interesting talents in all
phases of their career.
ATHLETES, SPORTS TEAMS,
• Discover local and international
sports teams, athletes, musicians
and artists – in all phases of their
• Purchase unique fan items and you’ll
know 100% money will go to the
• Earn fan points and get rewarded for
your passion & loyalty.
• Get a better fan experience with
team beneﬁts from the sponsors.
• Basic proﬁle is free, and you
can subscribe for additional
proﬁle levels oﬀering
• Build and enhance your
brand – let the world know
who your company is
sponsoring and why.
• Market & measure your
sponsorships with our tools,
reach your customers and
turn that into revenue.
(Facebook: 3% CTR
for newsfeed ads)
SPONSOR ACTIVATION AND
Unique, patent-pending features
available only in TeamUp.
ADDED VALUE FROM
• The latest updates from
your talent partners are
always shown in your
proﬁle – we believe this is
the most positive way to be
present in social media.
Example: Talent Elmo Lakka is sponsored by Cramo, thus his latest update
is always shown in the Cramo proﬁle along with Cramo’s own updates.
JOINT INVITATION TO THE TEAM
Take the driver’s seat. Fan activation has never been
made more simple or eﬀective. Our customers have
reported up to 90% conversion rates*.
*) 90% of the fans who received the invitation decided to become
a fan member of the sponsor business. When you make a team partnership
with a talent, every single fan of his will receive an invitation.
TEAM BENEFITS AND FAN RANKING.
Add value to the fan
experience and the fan
TEAMUP IS AN AWESOME…
• New social media community.
• Sponsorship activation tool.
• Measurement tool for ROI.
• Brand building method.
• Digital marketing
channel for positive
RECIPE FOR SUCCESS.
• Awesome team & leadership. We know we
will make it. Talk to us and you’ll get
• Great vision & unique idea that everybody
has been praising.
• Strong focus on business model. First social
media to launch with pre-market revenues.
• Clear plans on what’s needed to scale.
Donna Kivirauma, CEO
“Believer in dreams and
facilitator making them
+358 400 339 239