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Presentation at "Digi & Mobile Summit, Helsinki 28 Jan 2014. ...
Presentation at "Digi & Mobile Summit, Helsinki 28 Jan 2014.
Marketing automation and personalisation have both very positive impact how marketing is operated. They trigger cycle of continuous improvement around understanding the customers, content and media mix.
Slide 2: Ruukki marketing challenges: Product focus, wide variety of customer industries
Slide 3: Personalisation is changing marketing more customer focused
Slide 4: www front page is good place to start with personalisation
Slide 6: Transforming traditional customer satisfaction survey to personalised, automated and action oriented
Slide 7: Taking lead management as one of the development priorities
Slide 11: Learning:
- Without content you cannot automate
- Increased systematic way of working
- Analytic taken to a new level
Slide 12: Benefits
- from products to customers
- from guessing to facts
- from channels to customer relevant content