Web 3.0 and Social Media
USE OR LOSE
The Innovation of Flat World Navigation
for business in the GDE
Presented by
Kim Chan...
• Business: Professional
not Personal
• !nnovation
• Flat World Navigation
Thursday, 27 June 13
Social Media Revolution 4 (by Erik Qualman)
Thursday, 27 June 13
• Social Media is the Number 1
Activity on the Web
• It can create more traffic than a
Super Bowl ad launch... and cost a
...
SERIOUSLY...
What is the
Semantic Web
AND WHAT THE HECK IS
IT GOOD FOR?
Thursday, 27 June 13
Generally speaking most people have the
idea that computers understand the text
that is displayed on the screen - they
don...
For computers, the Semantic
Web puts the TEXT into
CONTEXT
Thursday, 27 June 13
It helps make data and
information smart - and as
far as the Global Digital
Economy is concerned...
SMART data is sexy dat...
When it comes to data,
size doesn’t matter...
Size isn’t the issue, its
what you do with it that
counts!
Thursday, 27 June...
Web 3.0,
Social Media
and the GDE
“The digital economy is also
sometimes called the Internet
Economy, the New Economy of
t...
Thursday, 27 June 13
Social Media + Web 3.0 + Enabled and Empowered Users =
A thriving mass of borderless, boundless, micro-pitching,
mini-mult...
Each of us are Endusers and we will continue to be, more and
more discerning about what content we listen to, deciding
for...
Thursday, 27 June 13
Thursday, 27 June 13
#epicfail
Thursday, 27 June 13
“The [executives] that haven’t moved their
minds already, on their own, are going to
have to be scared straight, which is ...
Thursday, 27 June 13
ROI = RETURN ON INVOLVEMENT
Thursday, 27 June 13
FLAT
WORLD
NAVIGATORS
The Masters of ROI
Thursday, 27 June 13
Social Media Reaches
82% of the world’s
internet users
4,920,000,000
When the Majority World
comes online, thats...
Thursd...
"Doing business has become less
and less about sales executives
‘mustering the troops’to‘go forth
and conquer’. Instead, t...
Because they empower the Attention
Economy, a core foundation of the
GDE, Flat World Navigators are the
influencers who BRI...
Paying
+
Attention
=
The
ATTENTION
ECONOMY
Thursday, 27 June 13
Flat World Navigators are the real
world conduit for communication
between the consumer and the
company.
This is important...
“The book is a gallery of bright and brilliant innovation stories
in our GDE-Global Digital Economy and Me-conomics!”- Lei...
Web 3.0 and Social Media
USE OR LOSE
The Innovation of Flat World Navigation
for business in the GDE
Presented by
Kim Chan...
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Web 3.0 and social media use or lose - the innovation of flat world navigation for business in the gde (ibr june 2013) pdf

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Presented at the IBR Future of Social Media and Web 3.0 conference in Sydney (June 2013) this presentation explains what Web 3.0 (the Semantic Web) is and, most importantly, why Flat World Navigation and Flat World Navigators are the key differentiators for businesses wanting to thrive in the new, knowledge-based Global Digital Economy (GDE).

Flat World Navigators are the masters of ROI (Return on INVOLVEMENT) IN THE GDE. They leverage traditional and web based networks to communicate and collaborate globally and they empower the Attention Economy, a core foundation of the GDE. Flat World Navigators bringing attention to ideas, products, services, etc... they are hyper-attuned to the fact that it doesn't matter how ideal and idea is if no one is paying attention to it.

Business in the new GDE is about more than ‘deets on tweets’ and Linked Data. And its definitely not about big data, which just the most recent in a long line of buzz words and phrases. When it comes to data and information, size doesn’t matter... it’s not about the size of what you’ve got, its what you do with it that counts... Its about SMART DATA.

Smart Data in the GDE is about cooperation, collaboration, making deals, making money and doing business in a much more dynamic way than has ever been done before. An essential pillar of the new GDE and the eConomy, is the building of communities. This marketplace of communities is populated with high touch, high value, empowered Endusers.... and its because of these empowered Endusers that the eConomy is soon set to become the MEconomy.
These Endusers know what they want, when they want it, and how they want it delivered... and they are swiftly moving towards demanding individual micro-pitches, which are personalized, customized and relevant to their wants and needs... demands which are met by Flat World Navigators using transformational trends, technology and tools such as Social Media and Web 3.0.

Empowered EndUsers and consumers are ever more capable of recognizing crass, unadulterated advertising when they hear it and they are turning their backs and blocking their ears to it. Humans connect with humans – not with jargon and not with spin, which is where Flat World Navigators come in. They are the real world conduit for communication between the consumer and the company; they access and create meaningful dialogues with clients, customers and co-workers that have meaningful outcomes for all stakeholders involved.

The bottom line is... when it come to the innovations of Web 3.0 and Social media, if business don’t embrace Flat World Navigators and Navigation, those businesses are undoubtably going to get lost in the GDE.

[For a more in depth look at Flat World Navigation and Navigators you can purchase !nnovation: Innovators Think, Act and Change Our World (available for pre-order prior to its October 3 publication date)- part of the !nnovation: How World-Class Innovators Rock Their Roles pro

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Web 3.0 and social media use or lose - the innovation of flat world navigation for business in the gde (ibr june 2013) pdf

  1. 1. Web 3.0 and Social Media USE OR LOSE The Innovation of Flat World Navigation for business in the GDE Presented by Kim Chandler McDonald, Author KimmiC Co-Founder, Exec V.P. and Flat World Navigator www.kimmic.com Twitter: KimmiCFlatWorld Copyright KimmiC 2013 - All Rights Reserved Thursday, 27 June 13
  2. 2. • Business: Professional not Personal • !nnovation • Flat World Navigation Thursday, 27 June 13
  3. 3. Social Media Revolution 4 (by Erik Qualman) Thursday, 27 June 13
  4. 4. • Social Media is the Number 1 Activity on the Web • It can create more traffic than a Super Bowl ad launch... and cost a lot less to produce • 90% of people trust their Tribe for recommendations • Which is why 93% of marketers use social media!!!!! Thursday, 27 June 13
  5. 5. SERIOUSLY... What is the Semantic Web AND WHAT THE HECK IS IT GOOD FOR? Thursday, 27 June 13
  6. 6. Generally speaking most people have the idea that computers understand the text that is displayed on the screen - they don’t. People understand the words, which, to computers are just random symbols. The S emantic Web means that computers can finally understand the words - and work with them. It makes the symbols‘machine readable’... Thursday, 27 June 13
  7. 7. For computers, the Semantic Web puts the TEXT into CONTEXT Thursday, 27 June 13
  8. 8. It helps make data and information smart - and as far as the Global Digital Economy is concerned... SMART data is sexy data! Thursday, 27 June 13
  9. 9. When it comes to data, size doesn’t matter... Size isn’t the issue, its what you do with it that counts! Thursday, 27 June 13
  10. 10. Web 3.0, Social Media and the GDE “The digital economy is also sometimes called the Internet Economy, the New Economy of the Web Economy.” Wikipedia Thursday, 27 June 13
  11. 11. Thursday, 27 June 13
  12. 12. Social Media + Web 3.0 + Enabled and Empowered Users = A thriving mass of borderless, boundless, micro-pitching, mini-multinationals Thursday, 27 June 13
  13. 13. Each of us are Endusers and we will continue to be, more and more discerning about what content we listen to, deciding for ourselves if it is relevant to our wants and needs Thursday, 27 June 13
  14. 14. Thursday, 27 June 13
  15. 15. Thursday, 27 June 13
  16. 16. #epicfail Thursday, 27 June 13
  17. 17. “The [executives] that haven’t moved their minds already, on their own, are going to have to be scared straight, which is a shame, because that leads to a lot of pain and dislocation as industries disappear.” - Seth Godin Thursday, 27 June 13
  18. 18. Thursday, 27 June 13
  19. 19. ROI = RETURN ON INVOLVEMENT Thursday, 27 June 13
  20. 20. FLAT WORLD NAVIGATORS The Masters of ROI Thursday, 27 June 13
  21. 21. Social Media Reaches 82% of the world’s internet users 4,920,000,000 When the Majority World comes online, thats... Thursday, 27 June 13
  22. 22. "Doing business has become less and less about sales executives ‘mustering the troops’to‘go forth and conquer’. Instead, those people who excel at making and maintaining dynamic relationships – the‘connectors and collaborators’I characterise as Flat World Navigators will, through the use of innovative tools, techniques and technologies, carry the banner of business success across the flat world of the global digital economy..."  (me!) Thursday, 27 June 13
  23. 23. Because they empower the Attention Economy, a core foundation of the GDE, Flat World Navigators are the influencers who BRING attention to ideas, products, services, etc. Let’s face it, it doesn’t matter how good any product or service is if no one is paying attention to it. Thursday, 27 June 13
  24. 24. Paying + Attention = The ATTENTION ECONOMY Thursday, 27 June 13
  25. 25. Flat World Navigators are the real world conduit for communication between the consumer and the company. This is important because people appreciate and award authenticity - NOT JARGON AND NOT SPIN! Thursday, 27 June 13
  26. 26. “The book is a gallery of bright and brilliant innovation stories in our GDE-Global Digital Economy and Me-conomics!”- Leif Edvinsson, World's First Professor on Intellectual Capital; Brain of the Year 1998 for pioneering Intellectual Capital Navigation; Open Innovation Luminary Awardee 2013 “... in the end it boils down to people. Some famous, some not. Some whose efforts shift the world, some whose seismic impacts are on the micro scale. What unites them is the gift to see round corners and press on when more rational (ahem) persons hold back. Here are sharply-focused interviews with these doers and some keen observers. I've read them to my profit, and so will you.”- Nigel Cameron Strategic Adviser, President of the Center for Policy on Emerging Technologies (C-PET) in Washington, DC, and a Principal of C-PET Futures Platform “The personal insights shared by the innovators who were interviewed explore the core concepts underlying innovation and the skills that will define success in the increasingly competitive global digital economy. With its enhanced eBook/online format, ! nnovation is a great read and an intriguing interactive experience!”- Francine Gordon, Ph.D.  CEO of Womenovation Thursday, 27 June 13
  27. 27. Web 3.0 and Social Media USE OR LOSE The Innovation of Flat World Navigation for business in the GDE Presented by Kim Chandler McDonald, Author KimmiC Co-Founder, Exec V.P. and Flat World Navigator www.kimmic.com Twitter: KimmiCFlatWorld Copyright KimmiC 2013 - All Rights Reserved Thursday, 27 June 13

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