Web 3.0 and social media use or lose - the innovation of flat world navigation for business in the gde (ibr june 2013) pdf
by Kim Chandler McDonald, Author, Speaker, Co-Founder, EVP and Flat World Navigator at KimmiC on Jul 14, 2013
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Presented at the IBR Future of Social Media and Web 3.0 conference in Sydney (June 2013) this presentation explains what Web 3.0 (the Semantic Web) is and, most importantly, why Flat World Navigation ...
Presented at the IBR Future of Social Media and Web 3.0 conference in Sydney (June 2013) this presentation explains what Web 3.0 (the Semantic Web) is and, most importantly, why Flat World Navigation and Flat World Navigators are the key differentiators for businesses wanting to thrive in the new, knowledge-based Global Digital Economy (GDE).
Flat World Navigators are the masters of ROI (Return on INVOLVEMENT) IN THE GDE. They leverage traditional and web based networks to communicate and collaborate globally and they empower the Attention Economy, a core foundation of the GDE. Flat World Navigators bringing attention to ideas, products, services, etc... they are hyper-attuned to the fact that it doesn't matter how ideal and idea is if no one is paying attention to it.
Business in the new GDE is about more than ‘deets on tweets’ and Linked Data. And its definitely not about big data, which just the most recent in a long line of buzz words and phrases. When it comes to data and information, size doesn’t matter... it’s not about the size of what you’ve got, its what you do with it that counts... Its about SMART DATA.
Smart Data in the GDE is about cooperation, collaboration, making deals, making money and doing business in a much more dynamic way than has ever been done before. An essential pillar of the new GDE and the eConomy, is the building of communities. This marketplace of communities is populated with high touch, high value, empowered Endusers.... and its because of these empowered Endusers that the eConomy is soon set to become the MEconomy.
These Endusers know what they want, when they want it, and how they want it delivered... and they are swiftly moving towards demanding individual micro-pitches, which are personalized, customized and relevant to their wants and needs... demands which are met by Flat World Navigators using transformational trends, technology and tools such as Social Media and Web 3.0.
Empowered EndUsers and consumers are ever more capable of recognizing crass, unadulterated advertising when they hear it and they are turning their backs and blocking their ears to it. Humans connect with humans – not with jargon and not with spin, which is where Flat World Navigators come in. They are the real world conduit for communication between the consumer and the company; they access and create meaningful dialogues with clients, customers and co-workers that have meaningful outcomes for all stakeholders involved.
The bottom line is... when it come to the innovations of Web 3.0 and Social media, if business don’t embrace Flat World Navigators and Navigation, those businesses are undoubtably going to get lost in the GDE.
[For a more in depth look at Flat World Navigation and Navigators you can purchase !nnovation: Innovators Think, Act and Change Our World (available for pre-order prior to its October 3 publication date)- part of the !nnovation: How World-Class Innovators Rock Their Roles pro
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