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VICTORIA’S SECRETDigital Marketing Strategy
Target  Where?Concentrate on MLB Coastlines + MI
The Campaign…HOW DO YOU   V.S.? (¡VIVA! SUMMER)
¡Viva! Summer Campaign•Promote Active & Healthy Lifestyle through                   the
GOALS   CREATE HIGH VOLUME INTERACTION   W/CONSUMER   INCREASE PERSONAL RELATIONSHIP   W/CONSUMER   CREATE A CONTINUITY PL...
MEDIA MIX
Integrated Digital Media   •VIDEO CONTESTS YOUTUBE•PHOTO CONTEST VS MOBILE APP     •#VSVivaSummerTWITTER •HEALTH & FITN...
BUDGET?$15 Million
BUDGET ALLOCATION                          Percent of Budget                 Mobile       Facebook                  20%   ...
Measurement FOLLOWERS LIKES INTERACTION BLOG/VLOG COMMENTS PARTICIPATION MENTIONS
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How Do You Viva Summer? ADV 420 - Rizzo

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  • Pinterest – Victoria’s Secret
  • Transcript of "How Do You Viva Summer? ADV 420 - Rizzo"

    1. 1. VICTORIA’S SECRETDigital Marketing Strategy
    2. 2. Target  Where?Concentrate on MLB Coastlines + MI
    3. 3. The Campaign…HOW DO YOU V.S.? (¡VIVA! SUMMER)
    4. 4. ¡Viva! Summer Campaign•Promote Active & Healthy Lifestyle through the
    5. 5. GOALS CREATE HIGH VOLUME INTERACTION W/CONSUMER INCREASE PERSONAL RELATIONSHIP W/CONSUMER CREATE A CONTINUITY PLAN FOR LASTING CAMPAIGN CHALLENGES_CAMPAIGN INNOVATION & RETENTION CONSUMER HYPE PARTICIPATION
    6. 6. MEDIA MIX
    7. 7. Integrated Digital Media •VIDEO CONTESTS YOUTUBE•PHOTO CONTEST VS MOBILE APP •#VSVivaSummerTWITTER •HEALTH & FITNESS BLOG/VLOG  PINTEREST/YOUTUBE •INFORMATION HUB  TUMBLR
    8. 8. BUDGET?$15 Million
    9. 9. BUDGET ALLOCATION Percent of Budget Mobile Facebook 20% 10%Pinterest YouTube Facebook 10% 30% YouTube Twitter Tumblr Tumblr Twitter Pinterest 20% 10% Mobile
    10. 10. Measurement FOLLOWERS LIKES INTERACTION BLOG/VLOG COMMENTS PARTICIPATION MENTIONS
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