How Do You Viva Summer? ADV 420 - Rizzo
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How Do You Viva Summer? ADV 420 - Rizzo

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  • Pinterest – Victoria’s Secret

How Do You Viva Summer? ADV 420 - Rizzo How Do You Viva Summer? ADV 420 - Rizzo Presentation Transcript

  • VICTORIA’S SECRETDigital Marketing Strategy
  • Target  Where?Concentrate on MLB Coastlines + MI
  • The Campaign…HOW DO YOU V.S.? (¡VIVA! SUMMER)
  • ¡Viva! Summer Campaign•Promote Active & Healthy Lifestyle through the
  • GOALS CREATE HIGH VOLUME INTERACTION W/CONSUMER INCREASE PERSONAL RELATIONSHIP W/CONSUMER CREATE A CONTINUITY PLAN FOR LASTING CAMPAIGN CHALLENGES_CAMPAIGN INNOVATION & RETENTION CONSUMER HYPE PARTICIPATION
  • MEDIA MIX
  • Integrated Digital Media •VIDEO CONTESTS YOUTUBE•PHOTO CONTEST VS MOBILE APP •#VSVivaSummerTWITTER •HEALTH & FITNESS BLOG/VLOG  PINTEREST/YOUTUBE •INFORMATION HUB  TUMBLR
  • BUDGET?$15 Million
  • BUDGET ALLOCATION Percent of Budget Mobile Facebook 20% 10%Pinterest YouTube Facebook 10% 30% YouTube Twitter Tumblr Tumblr Twitter Pinterest 20% 10% Mobile
  • Measurement FOLLOWERS LIKES INTERACTION BLOG/VLOG COMMENTS PARTICIPATION MENTIONS