KIMBERLIE DYKEMAN ENTERPRISES
ONLINE VIDEO CAMPAIGN
& VIRAL SERIES MARKETING
the ONLY WAY to COMPETE in the 21 s t CENTURY
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
“Video is the most powerful way to tell a story, capture
entertain and inform
the imagination, argue a point, your
target audiences –made up of individuals who prefer, hands
down, to \"watch\" and \"hear\" your message and offerings, than to
voice and a face to your company’s name and
read it. In putting a
leverage the repurposable impact of
brand, you
retain current customers, gain
engaging, storytelling video content to
attract larger corporate partners and sponsors.”
new clients, and
- Kimberlie Dykeman
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
ONLINE VIDEO MARKETING INITIATIVES:
OFFERINGS
 Video Campaign “Edutainment” Series
 Viral Video Series
Executive Producer: Kimberlie Dykeman
Host / Interviewer: Kimberlie Dykeman
Production Company: TBD (company and individual freelance options available)
Location: TBD (Austin-based studios and on-location options available)
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
PURPOSE
To offer YOU a product that transforms YOUR presence from average to extraordinary,
adding a cosmopolitan layer to YOUR reputation. To enhance current marketing and
branding efforts, increase site traffic, lead generation and online visibility and credibility
via cutting-edge video communication tools that powerfully deliver the following:
1. An authentic introduction to the people that comprise YOUR COMPANY. Breathing life
into all aspects of the entity from the outside-in.
2. A showcase of YOUR presence in YOUR industry through engaging messaging,
spotlighted current facts and opinions, entertaining footage and conversation.
3. Spotlighted pieces of YOU, both timely and times, regarding YOUR history and future,
people, products and services, news/press, customers/partners, etc
4. Timely and timeless marketing messages, both repurposable in use and malleable in
audience presentation.
5. (LAST BUT NOT LEAST) A professional talent whose personality and presence adds an
entirely new dimension to YOUR image and brand; statistically engages a broader array
of audiences, partners, sponsors, and media.
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
“ Conversion doubles when product videos are available. ”
- Dave Witzig, Sr. Director of Online Marketing, Shop NBC
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
VIDEO CAMPAIGN “EDUTAINMENT” SERIES
USAGE
1. Video hosting sites
2. Social networking sites
3. Any/all corporate communications
4. Press kits and electronic press kits
5. YOUR Website e.g. marquis, media player
6. PR agency, partner and customer websites
7. Pitch Tool for Radio/TV interviews, media opportunities, etc
8. Looping reels for trade shows, speaking engagements,
conventions/conferences
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
FORMATS / SEGMENT OPTIONS
 Pure entertainment
 Product how-to’s
 Monthly, quarterly, seasonal, trending updates
 “Man-on-the-Street” episode teaching/learning
 Words of Wisdom: featuring company leaders
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
“ Video provides a rich medium designed to drive awareness
and engagement, to entertain, and to deliver advertising
impressions in a format more targeted, focused and familiar to
customers. ” - Web Analytics Demystified.com
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
VIRAL VIDEO SERIES
SPECIAL PURPOSE
To offer YOU a product that will enhance YOUR current social networking and
online viral marketing efforts. To net increased site traffic, lead generation and
online visibility by delivering the following:
1. A memorable [re]introduction to YOUR COMPANY and brand via creative content
that provides engaging messaging, shock-value, and undeniable emotional
viewer response.
2. An immediate call-to-action for viewers to investigate YOU and YOUR offerings.
3. Real-time pieces spotlighting the homebase industry regarding everything from
jobs, people, products, trends, news/press, users, myths, problems, etc.
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
FORMATS
 Man-on-the-Street
 Mock Interview
 Candid Camera
 Mock Oppositional/Smear
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
DISTRIBUTION
Collaboration with partner companies specializing in online dispersing, search
engine optimization, custom applications, hosting, database design,
ecommerce solutions, graphic design, etc:
 Embedding codes
 Custom video players
 Video sharing sites exploitation
 Lead generation database via viral sites
 Hosting on featured online site or network channel
 Sponsor co-branded video players as added value proposition
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
“ To s t a n d o u t from your competition, you must cater to the
demands of society's bigger-better-faster, tech-crazed culture and the ever-
needs of your edutainment-focused consumers.
changing
Video is king for the times …to motivate, entertain and educate
any audience …through the web, wireless and mobile media devices,
more dynamic media,
television, live events, etc. People are looking for
and they are telling us loud and clear:
where they want it. ”
what they want, when they want it, and
- Kimberlie Dykeman
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m

KIMBERLIE DYKEMAN ENTERPRISES
CONTACT
Questions, quotes, pitches, proposals
phone: 310 . 500 . 9587
email: info@kimberliedykeman.com
web: www.kimberliedykeman.com
www.youtube.com/KimberlieDykeman.com
Proprietary to Dykeman Enterprises and InnerStrength Connection LLC
p/k/a Kimberlie Dykeman.
P. O. B ox 42277 Au sti n, TX 787 0 4
(310 ) 500 . 95 87 www .k i mbe r l ie dy ke ma n.co m