7 Core Elements to Building a Powerful and Engaged Audience for Your Book
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7 Core Elements to Building a Powerful and Engaged Audience for Your Book

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A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to ...

A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.

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7 Core Elements to Building a Powerful and Engaged Audience for Your Book Presentation Transcript

  • 1. Image credit: S. Zolkin via Unsplash 7 Core Elements to Building a Powerful and Engaged Audience for Your Book www.YourWriterPlatform.com
  • 2. Know how important a thrivingand passionate fan base is to your writing career, but struggling to make it a reality?
  • 3. create an army of promoters to help drive your success? Wondering how to
  • 4. Image credit: Alexander Shustov via Unsplash 1. Identify and Seek Out Your Ideal Fan
  • 5. One of the biggest mistakes writers make when trying to build their readerships is failing to identify exactly who it is that they are trying to reach.
  • 6. Action Steps: Create a profile of your ideal fan – their interests, needs and desires, where they can be found (online and off) and who they are influenced by. ! Also decide who you want to spend time with. Who do you want to learn from?
  • 7. Image credit:Dogancan Ozturan via Unsplash 2. Determine What You Have to Offer
  • 8. Forget about being “discovered”. Instead, give people a reason to support you and your work. ! What value can only youprovide?
  • 9. Action Steps: Don’t try to dictate your audience’s needs – understand them. ! Notice your passions, ideas and interests. Do they resonate with your ideal reader? Dig deep. What makes you stand out? What exactly is your appeal and why is it relevant?
  • 10. Image credit: Carool via Morguefile 3. Define Your Goals
  • 11. The goals you define for yourself will help you determine whether or not you’ve reached what you set out to do. ! Knowing your goals defines what success actually looks like.
  • 12. Action Steps: Ask yourself what it is you wish to attain with your book or your writing. Different motivations require different goals to achieve the desired outcome. ! What does success look like to you? Recognition, influence, speaking gigs, a full time writing career, bestseller status? Or something else?
  • 13. Image credit: Daniel Robert Dinu via Unsplash 4. Create Content That’s Worth Sharing
  • 14. Word-of-mouth marketing is the most powerful marketing tool available. ! But the only way to access and activate this mechanism, is to create content that begs to be shared.
  • 15. Action Steps: Create highly valuable content that addresses the needs and desires of the people you most want to reach. ! Consider using multiple mediums to reach your intended audience and focus on answering your reader’s question, “What’s in it for me?”
  • 16. Image credit: Hotblack via Morguefile 5. Promote, Network & Partner
  • 17. Spend as much time promoting your work as you take to create it – perhaps more. It takes a village… So don’t wait until “later” to start making genuine connections and partnerships.
  • 18. Action Steps: Get out from behind your desk, off your blog or away from the safety of your usual haunts. ! Guest post, comment and interact on other blogs. Offer your insight in new groups and forums. Develop online and offline partnerships by contributing value first before expecting something in return.
  • 19. Image credit: Hotblack via Morguefile 6. Engage With Your Burgeoning Audience
  • 20. “Traffic” alone is not enough. ! By connecting, responding and engaging with people, ! you give them a reason to come back again and again.
  • 21. Action Steps: Start by creating relevant content that spurs conversation. ! Ask questions, respond to comments, encourage feedback and facilitate discussions within your growing community. ! Be human and authentic.
  • 22. 7. Make It Easy (And Hard) to Be a Part of Your Tribe Image credit: Hotblack via Morguefile
  • 23. Contrary to popular belief, your work will not appeal to everyone. ! Be clear about who your community is for, and who it is not.
  • 24. Make it super easy and enticing for your ideal fan to join (subscribe). Make them feel like they are part of something special. ! Get community members excited and involved – allow them to take ownership of what they’ve created and help you share it with the world. Action Steps:
  • 25. To Summarize: 1. Identify and seek out your ideal fan 2. Determine what you have to offer 3. Define your goals 4. Create content that’s worth sharing 5. Promote, network & partner 6. Engage with your burgeoning audience 7. Make it easy (and hard) to be a part of your tribe
  • 26. Presented by Kimberley Grabas ! www.YourWriterPlatform.com ! To learn more about finding an audience for your book, click the link below: ! ! http://www.yourwriterplatform.com/how-to-target-an-audience/ !