A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.
One of the biggest mistakes
writers make when trying to build their readerships is failing to identify exactly who it is that they are trying to reach.
Action Steps: Create a profile
of your ideal fan – their interests, needs and desires, where they can be found (online and off) and who they are influenced by. ! Also decide who you want to spend time with. Who do you want to learn from?
Action Steps: Don’t try to
dictate your audience’s needs – understand them. ! Notice your passions, ideas and interests. Do they resonate with your ideal reader? Dig deep. What makes you stand out? What exactly is your appeal and why is it relevant?
The goals you define for
yourself will help you determine whether or not you’ve reached what you set out to do. ! Knowing your goals defines what success actually looks like.
Action Steps: Ask yourself what
it is you wish to attain with your book or your writing. Different motivations require different goals to achieve the desired outcome. ! What does success look like to you? Recognition, influence, speaking gigs, a full time writing career, bestseller status? Or something else?
Action Steps: Create highly valuable
content that addresses the needs and desires of the people you most want to reach. ! Consider using multiple mediums to reach your intended audience and focus on answering your reader’s question, “What’s in it for me?”
Spend as much time promoting
your work as you take to create it – perhaps more. It takes a village… So don’t wait until “later” to start making genuine connections and partnerships.
Action Steps: Get out from
behind your desk, off your blog or away from the safety of your usual haunts. ! Guest post, comment and interact on other blogs. Offer your insight in new groups and forums. Develop online and offline partnerships by contributing value first before expecting something in return.
Action Steps: Start by creating
relevant content that spurs conversation. ! Ask questions, respond to comments, encourage feedback and facilitate discussions within your growing community. ! Be human and authentic.
Make it super easy and
enticing for your ideal fan to join (subscribe). Make them feel like they are part of something special. ! Get community members excited and involved – allow them to take ownership of what they’ve created and help you share it with the world. Action Steps:
To Summarize: 1. Identify and
seek out your ideal fan 2. Determine what you have to offer 3. Define your goals 4. Create content that’s worth sharing 5. Promote, network & partner 6. Engage with your burgeoning audience 7. Make it easy (and hard) to be a part of your tribe
Presented by Kimberley Grabas !
www.YourWriterPlatform.com ! To learn more about finding an audience for your book, click the link below: ! ! http://www.yourwriterplatform.com/how-to-target-an-audience/ !