FEMWORKS Process Infographic
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FEMWORKS Process Infographic

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FEMWORKS Technology ...

FEMWORKS Technology
Reach Build Empower.®

Step 1 Reach – Identify the target community audience and gather qualitative and quantitative data

Step 2 Engage – Leverage native insight and data to design a community engagement strategy

Step 3 Build – Develop an integrated campaign that leverages real photography, campaign messaging, and events to build authentic relationships

Step 4 Empower – Deliver a compelling call to action and place the public facing campaign in appropriate and relevant media and public spaces

Step 5 Continue – Continue to engage and empower the entire community. Establish a community advisory board, evaluation tools and processes to inform and improve the overall campaign efficacy

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FEMWORKS Process Infographic FEMWORKS Process Infographic Presentation Transcript

  • BALLEPROSPERITY FOR ALL WEBINAR 11.20.12
  • Authentic Community EngagementProsperity for All Webinar:Communications Strategies thatReach, Build, and Empower
  • Authentic Community Engagement REACH The key is Immersion 1. Involve oneself deeply in a particular interest 2. Steep: Devote (Oneself) fully to 3. Enclose or envelop completely
  • Authentic Community Engagement ENGAGE Develop key relationships to get to know the community literally and qualitatively
  • Authentic Community EngagementENGAGEAttend and host meetingsworkshops, and eventsStay abreast of communitynews sourcesMeet the neighborhoodleaders
  • Authentic Community Engagement BUILD Establish a community advisory board to inform next steps to set a shared agenda, develop program, and outreach. Bodega owner Barbershop owner Faith-based leader Neighborhood board leader Chamber leader
  • Authentic Community Engagement EMPOWER Unleash the power of peer to peer influence with photos of real every day people in your community, and culturally relevant tag lines and advertising.
  • Authentic Community EngagementEMPOWER
  • Authentic Community Engagement Continue Place your message in relevant media and public spaces to reach new audiences.
  • Authentic Community Engagement