At Work with Kim Vallee: The Why, What and How of Community Building
by Kim Vallee on Feb 22, 2010
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Niche community sites are in vogue. But before you think of running one, you need to ask yourself a few questions. This session will explore what you need to consider before building your own community...
Niche community sites are in vogue. But before you think of running one, you need to ask yourself a few questions. This session will explore what you need to consider before building your own community site. I will tell you why, what, and how I will expand my site "At Home with Kim Vallee" with my upcoming community site. You will leave my session with food for thought, practical tips and a toolkit.
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Used to be : web designer, apps UI and software quality control
At Home = the editor’s page
From collaborators, members
what you are getting into
This is what I will do - Add features to At Home
We will concentrate on that type of communities
Is it align with your business plan?
Needs of the people you wish to serve
Running a community site is expensive ->Must be part of a business plan
Just last year, Facebook usage grew by almost 600%
My goal: the magazine of the future
A more interactive one
I still believe people come back to a site for its content
By richer, I mean more valuable for my readers
More practical tips, find information quicker, is tailored to their life
The paper toilet effect which means that our posts are lost.
A community site adds ways to give a longer life to content.
You create your own delicious within the community
Centralize everything on one page.
This is a perfect example of richer content
You get to know better your audience
Easier to go beyond the banner ads
You get to know better your audience
Easier to go beyond the banner ads
Transition period
Basic ways to Trigger engagements
Highlights What is happening in your community
You should build what is particular to your community
It shows the members right away that you care
Important info for the editors to create more relevant content
Important info for the editors to create more relevant content
They click on an adjective for a quick comment
People click on an adjective to comment the status update of their friends
And we compiled a scoreboard
People click on an adjective to comment the status update of their friends
And we compiled a scoreboard
Their interface is the best one that I tried
The challenge is to think outside the box to stimulate interactions.
Mixed pages and friends
Endorse rules - quality and trust
Features and people favor interactions without your intervention
Arcade games provide us with mind-blowing ideas.
Ex: initials on plates of motorcycle.
Experts and amateurs create something better
I analyzed what were the most popular
Things I could make better, more practical for the readers/members
It is not cheap - set aside a good budget
Their process behind each one
Do not underestimate the work - It is a complex job
Provides a core for must-have features
I will learn from the community and will adjust according to the results