Social Media & Study Abroad
A Student’s Fame is Your Gain

#NAFSASocial
Presenters

Kim Stockley
Graphic Designer &
Social Media
Specialist
(@ISEPStudyAbro
ad)
kstockley@isep.org
@kstock13

Brit...
Introduce Yourself
• Tweet from your personal or
university/organization’s
account.
• Include the session hashtag,
#NAFSAS...
This is not
Social Media 101
#NAFSASocial
What You’ll Learn
•
•
•
•
•

Social Media Crowdsourcing
Brands who do it well
Tools to use
Case studies
Your fellow profes...
What is Crowdsourcing?
“Turning consumers into brand
advocates by getting them involved and
engaged.”

– Social Media Exam...
What is Studentsourcing?

“Turning students into study abroad
advocates by getting them involved and
engaged.”

– Kim Stoc...
Types of Social Crowdsourcing
• Campaign
– Think photo contest

• Organic
– Ex: A student shares his pre-existing study
ab...
Why
Crowdsource?
#NAFSASocial
Benefits: What’s in it for us?
1. Student-generated content
2. Transparency (the good, the bad, the
ugly)
3. Legitimacy th...
1. Student-generated
content

#NAFSASocial
2. Transparency
(the good, the bad, the ugly)

#NAFSASocial
3. Legitimacy through crowdwisdom
What are you
promoting?

Studying a language
abroad

Study abroad for nontraditional maj...
3. Legitimacy through crowdwisdom

#NAFSASocial
4. Strengthened relationships

#NAFSASocial
Successful Social-Sourcing

#NAFSASocial
ISEP Instagram

#NAFSASocial
Social-sourcing
Tools
#NAFSASocial
1. The #Hashtag

#NAFSASocial
1. The #Hashtag
• Search terms for social
media (Twitter, Facebook,
Instagram)
• Displayed in a real-time
stream of update...
2. Storify
• Browse Social Media
streams and compile
posts into compelling
stories.
• Search and include:
–
–
–
–
–

Faceb...
2. Storify
“The best camera isn’t the most expensive
one, it’s the one you have with you when
you need to shoot a picture…...
3. Woobox
• Web-app for promotions and
engagement
– Grow your audience
– Know your audience
– Keep them engaged
– Create c...
#NAFSASocial
4. Social Scheduling
• Schedule important posts
ahead of time
– With Facebook itself
– Third-party sites
• ex: Hootsuite
•...
5. Vine and Instagram Video
•
•
•
•
•

Mobile
Gives a quick visual
Easy for anyone to make
Crazy-simple
Apps:
– Vine (00:0...
Case Studies
#NAFSASocial
Case Studies: USI Eagles Abroad

#NAFSASocial
USI Eagles Abroad
• What did we do?
• Whose idea was this?
• Whose buy-in was needed for this to
work?
• How was it funded...
2014-15 ISEP Catalog

Online to

On-paper

#NAFSASocial
#NAFSASocial
ISEP Photo Contest
• How can we increase participation and results?
• Go where the students are
• Give it time
– tell stud...
Campaign: ISEP Photo Contest

#NAFSASocial
Organic Crowdsourcing
ISEP student shares his video on ISEP’s Facebook page, unsolicited

#NAFSASocial
Conditional Crowdsourcing

Scholarship recipient evaluation  blog post promotion

#NAFSASocial
Presenters

Kim Stockley
Graphic Designer &
Social Media
Specialist
(@ISEPStudyAbro
ad)
kstockley@isep.org
@kstock13

Brit...
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Social Media and Study Abroad: A Student's Fame is Your Gain

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@ISEPStudyAbroad's Social Media Specialist, Kim Stockley (@kstock13), along with ISEP Program Officer Brittny Parsells (@BrittnyISEP), University of Southern Indiana Study Abroad's Andrea Barnard and Brian Lewallen (@Eagles_Abroad) teamed up to present at the NAFSA Region V and VI Conference in Indianapolis about the benefits of using student-sourced content in marketing study abroad programs, and what tools Study Abroad Coordinators can use themselves to capture students' stories on Social Media. Check out the #NAFSASocial highlights!

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  • http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/
  • http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/
  • http://www.youtube.com/watch?v=57dzaMaouXA
  • Browse Social Media streams and compile posts into compelling stories. The Social Media equivalent of a direct quote in a newspaper.Ted Talk: http://storify.com/xdamman/tedxbrussels-reactions-to-my-speech (3:45) (10:30) empathy “let me see what it feels like”
  • Fight the urge to post the same thing on every channel to save time. No one likes a broken record.
  • http://www.youtube.com/watch?v=JYdxeNVmVkE
  • “I knew it was a very picturesque country and there would be a lot of opportunities to hone my skills and develop as a photographer.  My camera was a motivator for me to get out and see the country, to go on adventures and try new things.” – ISEP Staff Pick winner, Pat Moriearty
  • Transcript of "Social Media and Study Abroad: A Student's Fame is Your Gain"

    1. 1. Social Media & Study Abroad A Student’s Fame is Your Gain #NAFSASocial
    2. 2. Presenters Kim Stockley Graphic Designer & Social Media Specialist (@ISEPStudyAbro ad) kstockley@isep.org @kstock13 Brittny Parsells Andrea Barnard Program Officer (@ISEPStudyAbro ad) Assistant Director of Int’l Programs (@USI_IPS) bparsells@isep.org @BrittnyISEP Brian Lewallen Student, Eagles Abroad Founder (@USI_IPS) brlewallen@eagles.usi.ed u arbarnard@usi.edu @Eagles_Abroad #NAFSASocial
    3. 3. Introduce Yourself • Tweet from your personal or university/organization’s account. • Include the session hashtag, #NAFSASocial, to join the conversation. • Throw in the #NAFSA56 hashtag, or give the presenters a shoutout if you have some extra characters: (@ISEPStudyAbroad, @USI_IPS, @Eagles_Abroad, @kstock13, @BrittnyISEP) #NAFSASocial
    4. 4. This is not Social Media 101 #NAFSASocial
    5. 5. What You’ll Learn • • • • • Social Media Crowdsourcing Brands who do it well Tools to use Case studies Your fellow professionals’ best practices #NAFSASocial
    6. 6. What is Crowdsourcing? “Turning consumers into brand advocates by getting them involved and engaged.” – Social Media Examiner #NAFSASocial
    7. 7. What is Studentsourcing? “Turning students into study abroad advocates by getting them involved and engaged.” – Kim Stockley #NAFSASocial
    8. 8. Types of Social Crowdsourcing • Campaign – Think photo contest • Organic – Ex: A student shares his pre-existing study abroad blog with you (score!) • Conditional – Students are obligated to share stories with you due to a commitment (Ambassador Program, scholarship recipient) #NAFSASocial
    9. 9. Why Crowdsource? #NAFSASocial
    10. 10. Benefits: What’s in it for us? 1. Student-generated content 2. Transparency (the good, the bad, the ugly) 3. Legitimacy through crowdsourcing 4. Strengthened relationships #NAFSASocial
    11. 11. 1. Student-generated content #NAFSASocial
    12. 12. 2. Transparency (the good, the bad, the ugly) #NAFSASocial
    13. 13. 3. Legitimacy through crowdwisdom What are you promoting? Studying a language abroad Study abroad for nontraditional majors Instead of saying this… Share this… Studying abroad in France will make your fluent in French in no time! “Living in France gave me the chance to practice the language daily in a way I never could have at home” – Jane Doe Think you can’t study abroad because of your major? Think again! “Studying STEM in the heart of Germany not only got me credit on my transcript, it helped me understand my field of study on a global scale.” – John Day #NAFSASocial
    14. 14. 3. Legitimacy through crowdwisdom #NAFSASocial
    15. 15. 4. Strengthened relationships #NAFSASocial
    16. 16. Successful Social-Sourcing #NAFSASocial
    17. 17. ISEP Instagram #NAFSASocial
    18. 18. Social-sourcing Tools #NAFSASocial
    19. 19. 1. The #Hashtag #NAFSASocial
    20. 20. 1. The #Hashtag • Search terms for social media (Twitter, Facebook, Instagram) • Displayed in a real-time stream of updates (right) of what users are saying • Used for: – – – – Contests Events/Fairs Promotions Unity #NAFSASocial
    21. 21. 2. Storify • Browse Social Media streams and compile posts into compelling stories. • Search and include: – – – – – Facebook comments Hashtags Instagram photos Tweets YouTube videos • Add your own text • Share your Storify story #NAFSASocial
    22. 22. 2. Storify “The best camera isn’t the most expensive one, it’s the one you have with you when you need to shoot a picture…Storify was created to enable journalists to turn what people post on Social Media into stories that can reach and impact the world.” – Xavier Damman, TEDxBrussels #NAFSASocial
    23. 23. 3. Woobox • Web-app for promotions and engagement – Grow your audience – Know your audience – Keep them engaged – Create contests and polls – Customize the visuals – Export your results – Integrate all of your Social channels in one place #NAFSASocial
    24. 24. #NAFSASocial
    25. 25. 4. Social Scheduling • Schedule important posts ahead of time – With Facebook itself – Third-party sites • ex: Hootsuite • Analytics • Shorten links to free-up characters • Track link clicks • Time saver, but don’t rely solely on scheduled posts #NAFSASocial
    26. 26. 5. Vine and Instagram Video • • • • • Mobile Gives a quick visual Easy for anyone to make Crazy-simple Apps: – Vine (00:06) – Instagram (00:15) • How Study Abroad offices can use Vine #NAFSASocial
    27. 27. Case Studies #NAFSASocial
    28. 28. Case Studies: USI Eagles Abroad #NAFSASocial
    29. 29. USI Eagles Abroad • What did we do? • Whose idea was this? • Whose buy-in was needed for this to work? • How was it funded? • Results – Student Perspective – Coordinator Perspective #NAFSASocial
    30. 30. 2014-15 ISEP Catalog Online to On-paper #NAFSASocial
    31. 31. #NAFSASocial
    32. 32. ISEP Photo Contest • How can we increase participation and results? • Go where the students are • Give it time – tell students before they go – 4 weeks for submission – 2 weeks for voting • Create specific submission guidelines based on what content you’re looking for. Be specific. – high resolution – file format – photo content/categories – no no’s • If you want students to participate…you need an incentive #NAFSASocial
    33. 33. Campaign: ISEP Photo Contest #NAFSASocial
    34. 34. Organic Crowdsourcing ISEP student shares his video on ISEP’s Facebook page, unsolicited #NAFSASocial
    35. 35. Conditional Crowdsourcing Scholarship recipient evaluation  blog post promotion #NAFSASocial
    36. 36. Presenters Kim Stockley Graphic Designer & Social Media Specialist (@ISEPStudyAbro ad) kstockley@isep.org @kstock13 Brittny Parsells Andrea Barnard Program Officer (@ISEPStudyAbro ad) Assistant Director of Int’l Programs (@USI_IPS) bparsells@isep.org @BrittnyISEP Brian Lewallen Student, Eagles Abroad Founder (@USI_IPS) brlewallen@eagles.usi.ed u arbarnard@usi.edu @Eagles_Abroad #NAFSASocial

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