7 Free Things Presented by Kim Pittaway Kimpittaway.com
7 Things You Can Do For Free on Your Website <ul><li>1. Create your site </li></ul><ul><li>2. Optimize your site </li></ul...
My expertise <ul><li>Editor, consultant, aggregator </li></ul><ul><li>Haven’t used every one of these tools so can’t answe...
Create your site: Wordpress
Wordpress <ul><li>www.wordpress.org </li></ul><ul><li>Free blog platform </li></ul><ul><li>Simple interface </li></ul><ul>...
Wordpress
Wordpress
Create your site: MyFonts
MyFonts <ul><li>www.myfonts.com </li></ul><ul><li>Limited number of free fonts </li></ul><ul><li>Most fee-for-use fonts bu...
MyFonts
Create your site: Social media icons
Social media icons <ul><li>… and other odds and ends at </li></ul><ul><li>http://sixrevisions.com/category/freebies/ </li>...
Create your site: Photos flickr.com
Create your site: Photos pixelperfectdigital.com
Create your site: Photos freerangestock.com
Create your site: Photos morguefile.com
Create your site: Photos <ul><li>And many more: search “free photos” at sixrevisions.com </li></ul>
Create your site: Photos <ul><li>Always check license to ensure terms of free use </li></ul><ul><li>Downside (esp of top f...
2. Optimize your site <ul><li>SEO: Search engine optimization </li></ul><ul><li>Not going to go deep on how to optimize yo...
Optimize your site:SEOmoz.org
Optimize your site: www.webuildpages.com/tools
3. Listen in <ul><li>Knowing what is resonating with the public will help you to create content for your site that resonat...
Listen in: Google Insights google.com/insights/search
Listen in: Google Insights
Listen in: Google Insights
Listen in: Google Insights <ul><li>Good for showing whether interest in a topic is on the upswing, has peaked and is falli...
Listen in: Google Trends www.google.ca/trends
Listen in: Google Trends
Listen in: Google Trends <ul><li>Shows you what people are searching for in comparison to all Google searches </li></ul><u...
Listen in: Twitter Search Twitter.com
Listen in: Twitter Search
Listen in: Twitter Search <ul><li>What people are saying in real time </li></ul><ul><li>More immediate than Google searche...
Listen in: IceRocket icerocket.com
Listen in: IceRocket
Listen in: IceRocket <ul><li>Social media monitoring tool that aggregates conversations from Twitter, blogs and other soci...
4. Connect with your audience Facebook.com
Connect with your audience
Connect with your audience Twitter.com
Connect with your audience <ul><li>If it’s core to your business, don’t put it under the control of someone else’s busines...
5. Create content in new ways Google Maps
Create content: Maps googlemapsmania.blogspot.com
Create content: Maps
Create content: Maps
Create content: Maps
Create content: Maps
Create content: Add video & audio <ul><li>Easier than ever to insert video and audio into your site linking to YouTube.com...
Create content: Edit video jaycut.com
Create content: Add free music partnersinrhyme.com
Create content: Add free music http://www.publicdomain4u.com
Create content: Add free music www.musopen.com
Create content: Add sound effects www.soundsnap.com
Create content: Add sound effects www.findsounds.com
Create content: Edit sound audacity.sourceforge.net
Create content: Slideshows photopeach.com
Create content: Timelines dipity.com
Create content: Timelines
6. Visualize data Wordle.net
Visualize data: Wordle
Visualize data: Swivel.com
Visualize data: Swivel.com
Visualize data: Huffington & other MSM use Swivel
7. See what’s working
Bonus: 8. Learn more <ul><li>Magazines Canada: Sign up for newsletters and AudioMag podcast </li></ul><ul><li>www.sixrevis...
Thank you!
 
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7 Free Tools to Improve Your Website

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Presentation on free tools you can use in building your web site, prepared for and presented at MagNet 2010, Canada's premiere conference for magazine professionals.

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Transcript of "7 Free Tools to Improve Your Website"

  1. 1. 7 Free Things Presented by Kim Pittaway Kimpittaway.com
  2. 2. 7 Things You Can Do For Free on Your Website <ul><li>1. Create your site </li></ul><ul><li>2. Optimize your site </li></ul><ul><li>3. Listen in </li></ul><ul><li>4. Connect with your audience </li></ul><ul><li>5. Create content in new ways </li></ul><ul><li>6. Visualize data </li></ul><ul><li>7. See what’s working </li></ul><ul><li>PLUS Bonus: 8. Learn more </li></ul>
  3. 3. My expertise <ul><li>Editor, consultant, aggregator </li></ul><ul><li>Haven’t used every one of these tools so can’t answer micro technical questions </li></ul><ul><li>Goal is to point you in the direction of tools you can explore and try and to show you examples of how others are using these tools </li></ul><ul><li>Links to all resources at http://delicious.com/kimpittaway/7things </li></ul><ul><li>Post links on range of magazine & other topics on Twitter: @kimpittaway </li></ul>
  4. 4. Create your site: Wordpress
  5. 5. Wordpress <ul><li>www.wordpress.org </li></ul><ul><li>Free blog platform </li></ul><ul><li>Simple interface </li></ul><ul><li>“ Themes” can be customized; available free or for fee </li></ul><ul><li>Not a perfect substitute for a custom-built magazine site, but can be used </li></ul>
  6. 6. Wordpress
  7. 7. Wordpress
  8. 8. Create your site: MyFonts
  9. 9. MyFonts <ul><li>www.myfonts.com </li></ul><ul><li>Limited number of free fonts </li></ul><ul><li>Most fee-for-use fonts but all reasonably priced and wide range </li></ul>
  10. 10. MyFonts
  11. 11. Create your site: Social media icons
  12. 12. Social media icons <ul><li>… and other odds and ends at </li></ul><ul><li>http://sixrevisions.com/category/freebies/ </li></ul><ul><li>SixRevisons.com: Site for web developers and designers </li></ul><ul><li>Technical and not-so-technical articles, how-to’s and resources </li></ul>
  13. 13. Create your site: Photos flickr.com
  14. 14. Create your site: Photos pixelperfectdigital.com
  15. 15. Create your site: Photos freerangestock.com
  16. 16. Create your site: Photos morguefile.com
  17. 17. Create your site: Photos <ul><li>And many more: search “free photos” at sixrevisions.com </li></ul>
  18. 18. Create your site: Photos <ul><li>Always check license to ensure terms of free use </li></ul><ul><li>Downside (esp of top free sites): Best quality images are frequently used so pop up all over the place </li></ul>
  19. 19. 2. Optimize your site <ul><li>SEO: Search engine optimization </li></ul><ul><li>Not going to go deep on how to optimize your site </li></ul><ul><li>But there are many free resources to evaluate how well optimized your site is, among them… </li></ul>
  20. 20. Optimize your site:SEOmoz.org
  21. 21. Optimize your site: www.webuildpages.com/tools
  22. 22. 3. Listen in <ul><li>Knowing what is resonating with the public will help you to create content for your site that resonates too. So where do you go to listen in? </li></ul>
  23. 23. Listen in: Google Insights google.com/insights/search
  24. 24. Listen in: Google Insights
  25. 25. Listen in: Google Insights
  26. 26. Listen in: Google Insights <ul><li>Good for showing whether interest in a topic is on the upswing, has peaked and is falling--what does the interest curve over time look like? </li></ul><ul><li>Allows you to track by region </li></ul>
  27. 27. Listen in: Google Trends www.google.ca/trends
  28. 28. Listen in: Google Trends
  29. 29. Listen in: Google Trends <ul><li>Shows you what people are searching for in comparison to all Google searches </li></ul><ul><li>Allows you to compare different searches (so can be useful in honing angle of story) </li></ul>
  30. 30. Listen in: Twitter Search Twitter.com
  31. 31. Listen in: Twitter Search
  32. 32. Listen in: Twitter Search <ul><li>What people are saying in real time </li></ul><ul><li>More immediate than Google searches </li></ul><ul><li>Great way of crowdsourcing info especially on breaking stories. And TV shows… </li></ul>
  33. 33. Listen in: IceRocket icerocket.com
  34. 34. Listen in: IceRocket
  35. 35. Listen in: IceRocket <ul><li>Social media monitoring tool that aggregates conversations from Twitter, blogs and other social media into one place </li></ul><ul><li>Excellent way to track what’s being said about a particular topic/niche </li></ul>
  36. 36. 4. Connect with your audience Facebook.com
  37. 37. Connect with your audience
  38. 38. Connect with your audience Twitter.com
  39. 39. Connect with your audience <ul><li>If it’s core to your business, don’t put it under the control of someone else’s business </li></ul><ul><li>Social media presence requires that you be present--don’t start it if you’re not able to stick with it </li></ul>
  40. 40. 5. Create content in new ways Google Maps
  41. 41. Create content: Maps googlemapsmania.blogspot.com
  42. 42. Create content: Maps
  43. 43. Create content: Maps
  44. 44. Create content: Maps
  45. 45. Create content: Maps
  46. 46. Create content: Add video & audio <ul><li>Easier than ever to insert video and audio into your site linking to YouTube.com, Vimeo.com and others, but what about creating that content in the first place? </li></ul>
  47. 47. Create content: Edit video jaycut.com
  48. 48. Create content: Add free music partnersinrhyme.com
  49. 49. Create content: Add free music http://www.publicdomain4u.com
  50. 50. Create content: Add free music www.musopen.com
  51. 51. Create content: Add sound effects www.soundsnap.com
  52. 52. Create content: Add sound effects www.findsounds.com
  53. 53. Create content: Edit sound audacity.sourceforge.net
  54. 54. Create content: Slideshows photopeach.com
  55. 55. Create content: Timelines dipity.com
  56. 56. Create content: Timelines
  57. 57. 6. Visualize data Wordle.net
  58. 58. Visualize data: Wordle
  59. 59. Visualize data: Swivel.com
  60. 60. Visualize data: Swivel.com
  61. 61. Visualize data: Huffington & other MSM use Swivel
  62. 62. 7. See what’s working
  63. 63. Bonus: 8. Learn more <ul><li>Magazines Canada: Sign up for newsletters and AudioMag podcast </li></ul><ul><li>www.sixrevisions.com </li></ul><ul><li>www.10000words.net </li></ul><ul><li>http://mindymcadams.com/tojou/ </li></ul><ul><li>www.knightdigitalmediacenter.org </li></ul>
  64. 64. Thank you!

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