My Personal Brand

Kim Lucas Traveler Athlete Planner

My Favourite Sports

Places I have traveled

Events I have planned

My Brand Positioning Position myself as a knowledgeable resource in the areas of Sport, Event Planning and Travel.

CURRENT ONLINE PRESENCE…..

Facebook Profile

Twitter

Google

MY GOALS
To establish an online presence which is a true representation of myself, my values and my interests
To allow followers to get a true sense of who I am with focus on my love of sport, traveling and planning

Objectives
Be recognized by PR professionals
Become more Google-able
To position myself as versatile both in my interests and in ways of communicating
Gain more that 100 followers on Twitter
Gain following from people relevant to my brand

SWOT Threats - Other PR professionals for similar jobs - Constant change in technology and trying to keep up
Opportunities
Develop a personal blog
Join LinkedIn
Volunteer opportunities
Join CPRS and IABC
Tight Humber family
Networking opportunities from CPRS and IABC
Internship
Weaknesses
Not on LinkedIn
No established personal blog
Not a member of CPRS or IABC
No experience in PR
No real PR contacts / mentors
Public Speaking
Strengths
Leadership skills
Sense of humor
Bilingual in French
Build strong long-lasting relationships
Can talk to anyone at any age
Experience in planning events
Good at math
Bring people together no matter how different
Growing up overseas, cultural background

Key Messages
My goal is to work in a PR agency to match my various interests
Promote myself as an effective planner
Promote my love for sport and physical activity
Promote myself as a world traveler and cultured
I can communicate to all types of people through all kinds of mediums

Channels
Facebook
Twitter
Personal Blog
LinkedIn
Ning
Youtube
Comments on other peoples blogs

Strategies
Add more social media applications to my repertoire
Increase my online presence among students and professionals relevant to my brand
Communicate my love of sport, travel and planning to my audience
Network with individuals in these fields
Contribute online to other peoples blogs
Follow relevant blogs daily
Showcase my current class work online

Tactics
Get account on LinkedIn
Write a personal blog focusing on sport, travel and planning
Interact with professionals in these areas through blog comments, Twitter etc.
Increase followers and relevant individuals to follow on Twitter
Increase quantity and value of tweets
Write guest blogs
Write Twitter posts in relation to personal brand
Join IABC and CPRS for networking opportunities and to interact with a mentor
Continue to volunteer in related areas of interest
Use my French as an advantage in communications
Dedicate more time to reading RSS feed
Find more relevant blogs for RSS feed
Develop an online portfolio

Critical Path
- Increase tweets by another 10%
Add another 5 professional individuals to LinkedIn profile
Find another 5 relevant individuals to follow on Twitter
Add another 2 relevant blogs to RSS feed
Contribute another 5 comments to relevant blogs
Write 2 bog posts
Finalize online portfolio
Make contact list of my mentors found through IABC or CPRS
May 31, 2010
Add another 5 professional individuals to LinkedIn profile
Add another 2relevant blogs to RSS feed
Write 2 bog posts
Add current work to online portfolio
- Further participate with IABC or CPRS online, talk to mentors
March 31, 2010
Add 5 professional individuals to LinkedIn profile
Add 2 relevant blogs to RSS feed
Write 2 bog posts
Add current work to online portfolio
Participate online with IABC or CPRS
February 31, 2010
Increase tweets by 10%
Become an established Linkedin user
Contribute 5 comments to relevant blogs
Find 5 relevant individuals to follow on Twitter
Write 2 blog posts
Start online portfolio
Join CPRS or IABC
December 31, 2009

My Personal Brand

by Kim Lucas

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