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My Personal Brand

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Transcript

  • 1. Kim Lucas Traveler Athlete Planner
  • 2. My Favourite Sports
  • 3. Places I have traveled
  • 4. Events I have planned
  • 5. My Brand Positioning Position myself as a knowledgeable resource in the areas of Sport, Event Planning and Travel.
  • 6. CURRENT ONLINE PRESENCE…..
  • 7. Facebook Profile
  • 8. Twitter
  • 9. Google
  • 10. MY GOALS
    • To establish an online presence which is a true representation of myself, my values and my interests
    • To allow followers to get a true sense of who I am with focus on my love of sport, traveling and planning
  • 11. Objectives
    • Be recognized by PR professionals
    • Become more Google-able
    • To position myself as versatile both in my interests and in ways of communicating
    • Gain more that 100 followers on Twitter
    • Gain following from people relevant to my brand
  • 12. SWOT Threats - Other PR professionals for similar jobs - Constant change in technology and trying to keep up
    • Opportunities
    • Develop a personal blog
    • Join LinkedIn
    • Volunteer opportunities
    • Join CPRS and IABC
    • Tight Humber family
    • Networking opportunities from CPRS and IABC
    • Internship
    • Weaknesses
    • Not on LinkedIn
    • No established personal blog
    • Not a member of CPRS or IABC
    • No experience in PR
    • No real PR contacts / mentors
    • Public Speaking
    • Strengths
    • Leadership skills
    • Sense of humor
    • Bilingual in French
    • Build strong long-lasting relationships
    • Can talk to anyone at any age
    • Experience in planning events
    • Good at math
    • Bring people together no matter how different
    • Growing up overseas, cultural background
  • 13. Key Messages
    • My goal is to work in a PR agency to match my various interests
    • Promote myself as an effective planner
    • Promote my love for sport and physical activity
    • Promote myself as a world traveler and cultured
    • I can communicate to all types of people through all kinds of mediums
  • 14. Channels
    • Facebook
    • Twitter
    • Personal Blog
    • LinkedIn
    • Ning
    • Youtube
    • Comments on other peoples blogs
  • 15. Strategies
    • Add more social media applications to my repertoire
    • Increase my online presence among students and professionals relevant to my brand
    • Communicate my love of sport, travel and planning to my audience
    • Network with individuals in these fields
    • Contribute online to other peoples blogs
    • Follow relevant blogs daily
    • Showcase my current class work online
  • 16. Tactics
    • Get account on LinkedIn
    • Write a personal blog focusing on sport, travel and planning
    • Interact with professionals in these areas through blog comments, Twitter etc.
    • Increase followers and relevant individuals to follow on Twitter
    • Increase quantity and value of tweets
    • Write guest blogs
    • Write Twitter posts in relation to personal brand
    • Join IABC and CPRS for networking opportunities and to interact with a mentor
    • Continue to volunteer in related areas of interest
    • Use my French as an advantage in communications
    • Dedicate more time to reading RSS feed
    • Find more relevant blogs for RSS feed
    • Develop an online portfolio
  • 17. Critical Path
    • - Increase tweets by another 10%
    • Add another 5 professional individuals to LinkedIn profile
    • Find another 5 relevant individuals to follow on Twitter
    • Add another 2 relevant blogs to RSS feed
    • Contribute another 5 comments to relevant blogs
    • Write 2 bog posts
    • Finalize online portfolio
    • Make contact list of my mentors found through IABC or CPRS
    May 31, 2010
    • - Increase tweets by another 10%
    • Add another 5 professional individuals to LinkedIn profile
    • Find another 5 relevant individuals to follow on Twitter
    • Add another 2relevant blogs to RSS feed
    • Contribute another 5 comments to relevant blogs
    • Write 2 bog posts
    • Add current work to online portfolio
    • - Further participate with IABC or CPRS online, talk to mentors
    March 31, 2010
    • - Increase tweets by another 10%
    • Add 5 professional individuals to LinkedIn profile
    • Find another 5 relevant individuals to follow on Twitter
    • Add 2 relevant blogs to RSS feed
    • Contribute another 5 comments to relevant blogs
    • Write 2 bog posts
    • Add current work to online portfolio
    • Participate online with IABC or CPRS
    February 31, 2010
    • Increase tweets by 10%
    • Become an established Linkedin user
    • Contribute 5 comments to relevant blogs
    • Find 5 relevant individuals to follow on Twitter
    • Write 2 blog posts
    • Start online portfolio
    • Join CPRS or IABC
    December 31, 2009