• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Emerging Markets QoS Expectations
 

Emerging Markets QoS Expectations

on

  • 1,335 views

Key note presentation at WiMax Forum Global Congress 2010 in Amsterdam.

Key note presentation at WiMax Forum Global Congress 2010 in Amsterdam.

Statistics

Views

Total Views
1,335
Views on SlideShare
1,326
Embed Views
9

Actions

Likes
1
Downloads
54
Comments
0

3 Embeds 9

http://www.linkedin.com 7
http://www.lmodules.com 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Emerging Markets QoS Expectations Emerging Markets QoS Expectations Presentation Transcript

    • Mobile broadbanddemand in emergingmarkets … will itbecomparabletodevelopedmarkets? WiMAX Forum Global Congress 2010, Amsterdam 17th June 2010.
      Dr. Kim Kyllesbech LarsenInternational Network Economics,
      Technology, T-Mobile
    • 17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      2
      Changing market - tomorrow’s world.Social trends and technological indicators.
      25+ mn Mobile-TV users in APAC
      1.60+ bn internet users.
      350+ mn active users.
      65+ mn mobile users.
      2.5+ bnphotouploads /month
      $4.5+ bn mobile gaming revenue
      3+ bn iPhone Appsdownloads.
      20+ hrs video uploads / day
      4.1+ bn mobile users.
      250+ bn e-mails per day.
      40+% more than 5 MB.
      400+ mn registered users.
      86+ mn active ebay users
      Digitize
      Socialize
      Individualize
      All IP … All Digital
      Networking and Sharing
      My-tech NOT Hi-tech
    • Mobile broadband traffic demand is turning red hot.
      Today’s volume distribution
      Volume distribution 2020+
      >
      >
      Bytes
      1
      100+ (CAGR 50% pa)
      Bits per second
      1
      300+ (CAGR 70% pa)
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      3
    • Asia emerging growth markets 2014 … broadband everywhere? for everyone?
      1 out of 2 house-hold has a PC.
      Pop
      3.2bn
      More 60% by 2016.
      HH
      0.8bn
      1 out of 4 house-hold has (fixed) broadband.
      PC
      12%
      1 in 3 by 2016.
      M&W
      BB
      7%
      1 out of 14 people will have mobile broadband.
      1 in 7 by 2016.
      Considering: China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam.
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      4
    • Emerging growth market’s mobile broadband quality will be difficult (or very costly) to match to western market’s QoS.
      Illustration
      Delhi
      Amsterdam
      2.2 mn pop & 1,200 pop per km2
      Min. 2×10 MHz @ 2.1 GHz
      19 mn pop & 12,000 pop per km2
      2×5 MHz @ 2.1 GHz / 1×20 MHz @ 2.3 GHz
      Coverage requirement 500 (2.1 GHz) to 650 (2.3 GHz)
      7 kHz to 13 kHz
      per MBB customer 1
      100 kHz
      per MBB customer 1
      1 25% marketshare and 20% mobile broadbandpenetration.
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      5
    • Mobile broadband quality depends (roughly) on distance to cell center, demand density and available bandwidth.
      Illustration
      DL power
      Quality (speed, capacity, latency, …)
      2.1 – 2.6 GHz
      900 MHz
      UL power
      Cell range
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      6
    • The wired, the wireless and the mobile broadband.
      100+
      Illustration: relative usage
      70↑+
      20
      1
      1/3
      Mobile broadband
      850 MHz – 2.1 GHz
      BWA
      2.3 – 2.5+ GHz
      Fixed
      with
      WiFi
      Mobile broadband: hardly any QoS pricing
      mainly based on volumetric FUP.
      Wireless & Fixed Broadband business model uses QoS-based pricing.
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      7
    • Devices with a supporting web-based service ecosystem generates substantially more traffic than “normal handsets”
      Terminal distribution
      Corresponding volume
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      8
    • Need for speed depends on terminal device, price plan and supporting service ecosystems, e.g., Apps store, iTunes, p2p..
      Illustration
      Increasinglatencyrequirements
      Increasingbandwidth and volumetricdemand
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      9
    • Streaming takes up 60% of mobile user generated http traffic.
      URL distribution
      Corresponding volume per URL
      Note: abovedistributions do notinclude peer-2-peer traffic.
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      10
    • Device performance drives mobile broadband usage.
      Illustration: relative volume-based usage versus device (& network) performance.
      > 20+%
      3Gs: CPU ARM 600MHz (HSPA7.2Mbps)
      3G: CPU ARM 412MHz (HSPA 3.6 Mbps)
      2G: CPU ARM 412 MHz (EDGE 0.237 Mbps) 1
      1 EDGE only market data
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      11
    • Mobile broadband usage versus pricing.
      Illustration: Volumetric demand versus price plan
      Volumetricdemand
      34 ×
      low mobile
      ×34
      ×12
      ×8
      ×2
      1
      6 × low mobile
      Prepaid mobile ×0.2 of low mobile (contract).
      Prepaid laptop ×5.5 of low mobile (contract).
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      12
    • Available speed (per customer) is a function of distance from cell center and active customer density within cell.
      Illustration
      DL power
      Peak speed
      Average speed
      Speed @ Cell egde and beyond
      UL power
      Cell range
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      13
    • Emerging market broadband … “happy” short-term, a tougher future.
      Tougher future … QoS limitations.
      Dramatic Hz per customer drop!
      Relative quality drops
      High investment level required to maintain quality.
      Happy start … plenty of quality.
      Lots of Hz per customer!
      Good quality.
      Re-use site-grid or Greenfield with relative low TCO levels.
      17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      14
    • 17 June 2010
      Kim Kyllesbech Larsen, Technology - T-Mobile.
      15
      The emerging market mobile broadband
      customer experience will depend on network quality,
      pricing and device portfolio (prepaid dominated?).
      demand density per available Hz is likely to be much higher
      compared to western markets 
      customer is likely to experience worse broadband quality
      compared to that of developedmarkets.
    • 16/06/2010
      16
      Thankyouverymuch!Acknowledgementgoesto Miruna Anăstăsoaie, Veli-Pekka Kröger and Minoo Abedi.
      Contact:
      kim.larsen@t-mobile.nl
      Tel: +31 6 2409 5202
      http://nl.linkedin.com/in/kimklarsen