Why Should B2B and B2C Businesses Blog?
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A simple slide deck to illustrate the basics of business blogging: what it means, what it means to your business, what it means to you as an employee, what's involved. Tips and advice are also included, as well as real life examples.
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Why Should B2B and B2C Businesses Blog?
- 1. I blog you blog we all blog
- 2. but why
- 3. What is a blog?
- 4. what good would blogging do for me?
- 5. Benefits of business blogging • More name recognition • Establish authority • Showcase expertise • Give the company a human face • Inexpensive • Helps with SEO*
- 6. Who would you give your attention and/or money to? The guy who sells the exact same stuff everyday, or the other one who does something new constantly? OR the other one who does something new – that you are interested in – constantly?
- 7. Benefits of business blogging More website traffic More views, clicks, followers More leads More clients More revenue
- 8. ain’t no joke Serious business, man. You’re putting food on the table, basically.
- 9. You keep us all employed! Good work, you.
- 10. That sounds like black magic.. I’m not so sure it’d work for us. Oh yeah? Let’s look at your target audience of today
- 12. •81% research online before buying • Organic search leads have 14.6% close rate, while outbound marketing leads have 1.7% close rate • Consumers go through 57% of the decision-making process before ever talking to sales
- 13. * My favourite SEO joke Search Engine Optimisation (SEO): do whatever you need to do, in order to show up on the first couple of pages of Google when someone searches for something relevant
- 14. My favourite SEO joke
- 15. My favourite SEO joke
- 17. Your potential buyers are already online! You’ve got to have a voice there. It’s really not an option.
- 18. ..but hey, it will be worth it
- 20. Let’s use me as an example Write and write and write some more until it works
- 23. • “I don’t have the time” • “I’m not a good writer” • “I feel like a fraud” • “What the hell should I write about??”
- 24. • You will have time for it if it’s a priority • You are an expert, that’s why you are here • There are different styles and formats (lists, videos, presentation, check list,..) • There shall be help!
- 25. Start typing until it becomes writing. You’re not trying to win a book deal.. (or are you?)
- 26. the DOs and DON’Ts
- 27. the DOs Think about your readers Use scannable formatting Be a friend Be helpful & accurate Use pictures, data & research
- 28. the DON’Ts o Don’t steal photos or content o Don’t make it all about you o Don’t hold unrealistic expectations o Don’t compare yourself to others: “But I’m not good enough” Focus on what your readers are looking for. People buy what they need, not what you sell.
- 29. the good, the bad, and the oh hell no
- 32. • can be fun • time consuming, challenging Most people who start a blog quit within the first 3 months. Majority won't get much love. It's not a tactic. It's a long term strategy.
- 33. Thank you for reading Any questions? Kim.huynh0101@gmail.com @kimmology www.kimmology.com
Editor's Notes
- Add screenshots of articles that are indexed immediately
- Add screenshots of articles that are indexed immediately
- “Hold the phone. Write a blog? Who cares about what I do? I don’t know how to write a blog. I don’t want to look stupid. Who is going to read this??” You have your jobs for a reason! You are not only capable of discussing your job, but are also highly qualified (if you arent.. Well that is another problem isnt it?) You may be right, perhaps you are not very good. But to get good, you ll need to sit down and just do it already. Most people wont even get this far. So you are already better at writing than them.
- “Hold the phone. Write a blog? Who cares about what I do? I don’t know how to write a blog. I don’t want to look stupid. Who is going to read this??” You have your jobs for a reason! You are not only capable of discussing your job, but are also highly qualified (if you arent.. Well that is another problem isnt it?) You may be right, perhaps you are not very good. But to get good, you ll need to sit down and just do it already. Most people wont even get this far. So you are already better at writing than them.
- “Hold the phone. Write a blog? Who cares about what I do? I don’t know how to write a blog. I don’t want to look stupid. Who is going to read this??” You have your jobs for a reason! You are not only capable of discussing your job, but are also highly qualified (if you arent.. Well that is another problem isnt it?) You may be right, perhaps you are not very good. But to get good, you ll need to sit down and just do it already. Most people wont even get this far. So you are already better at writing than them.