Social Media101 V5
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Social Media101 V5



If you\'ve got kids aged 5+, you know they\'re online - but do you know where they are, what they\'re doing, and how to protect them? This presentation is a good guideline for parents who know ...

If you\'ve got kids aged 5+, you know they\'re online - but do you know where they are, what they\'re doing, and how to protect them? This presentation is a good guideline for parents who know something about social media, but aren\'t experts.



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Social Media101 V5 Social Media101 V5 Presentation Transcript

  • Do you know where your children are? IT’S A NETWORKED WORLD
  • “ I’m 4 ½, and I just sent naked pictures of mommy to all her friends.”
    • Can’t see the video above? Watch it on YouTube :
  • From ‘social networking’ to ‘social media’
    • Wikipedia says:
    • A social network is a social structure generally made of individuals or organizations that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, or trade.
    • We say:
    • Social media is any online gathering place which allows people to share ideas, information, photos, videos – and just about everything else.
  • Social media timeline (abridged) 1990s 1999 2000 2002 2003 2004 2005 2006 2007 2008 SMS
  • So what does 2009 look like?
    • Twitter is the current ‘big thing’
    • Social media has gone mainstream
      • April saw Ashton Kutcher and CNN competing in the Twitter arena (huh?)
    • Information – and fads – travel fast
      • 2 hours after Susan Boyle sang on Britain’s Got Talent, the blogosphere was buzzing
      • 48 hours later, it was tough to find anyone (at any age) who didn’t know who she was
  • Today’s big players 150 million FACEBOOK: Growing among older age groups, but still very popular among teens 200 million MYSPACE: Declining, but still popular (especially in the US) 14.8 billion YOUTUBE: Almost 15 billion videos watched in Jan 09; 100 million users in US 40 million LINKEDIN: Much more popular with adults than teens 10 million TWITTER: Unique visitors in March 2009. Growing among all age groups.
  • Worth thinking about:
    • 65% of online teens have profiles on social networking sites
    • Preteens:
      • Webkinz (5+ million users)
      • Club Penguin (5+ million users)
      • Disney Extreme Digital
    • Canada is the #3 most Facebooked country in the world
  • Pros and cons of social media
    • Ease of communication
    • Turning an interest into a community (learning opportunities!)
    • Constant emotional support
    • Great creative outlets
    • Gives everyone a voice
    • Anonymous communication
    • Not all communities are created equal
    • Can become addictive
    • Judgmental audiences
    • Not all voices are civil
    • Can affect innocent bystanders
    CONs PROs
  • What you need to know
    • It’s amazing how much ‘family’ info ends up on Facebook
    • Remember those ‘mom and dad on vacation’ photos?
    • Privacy settings are key
    • Microblogging looks safe – except it provides a minute-by-minute guide to a person’s life
    • Not a lot of privacy options
    • Profiles of 14 and 15- yr-olds automatically private (but kids lie)
    • Innocent teenage behaviour can become magnified
    • Not-so-innocent teenage behaviour is captured forever
  • ISSUES: Cyber-bullying
    • 75% of teens bullied online, but only 10% report it
    • 50% of those bullied believe “I need to learn to deal with it”
    • 75% of those bullied knew the bully
    Megan Meier committed suicide after the mother of a school friend created a website ridiculing her
  • ISSUES: Offline violence for online consumption
    • Some evidence to suggest that violence is more often instigated if it will result in online infamy
    Victoria Lindsay was beaten up – on camera – by classmates. Interestingly, there was an adult in the house at the time.
  • ISSUES: Privacy and security
    • What goes on the web, stays on the web – forever
    • It’s not necessarily the subject but the innocent bystanders who get caught in the crossfire
    This photo helped to cause a serious stalking incident
  • ISSUES: Eating disorders and body image
    • Also called ‘thinspiration’, YouTube is filled with videos promoting anorexia and other eating disorders
    From just one of thousands of pro-anorexia websites:
  • ISSUES: Predators
    • Kids can be distressingly naïve – or distressingly cynical
    • Either way they tend not to have great judgment
    • Email addresses like “” are just asking for trouble
    At age 13, Justin Berry started selling videos of himself online – which turned into trips, gifts and cash
  • ISSUES: Stupidity
    • Kids do stupid stuff – but sometimes it’s criminal
    • When millions of people see the stupid stuff, kids are more likely to face life-changing consequences
    • “ If mom and dad wouldn’t approve, it shouldn’t be posted online.”
    Two Domino’s employees posted a video showing themselves doing gross stuff with food. Domino’s lost business – and the employees face criminal charges.
  • The “Real World” effect
    • Some evidence to suggest Facebook use correlates with lower GPAs
    • 83% of recruiters actively search for “digital dirt” on candidates
      • 43% admitted to eliminating candidates after their search
      • You’re never to young to start building a personal brand
    • The chances of earning real money from being an online star are slim
    • How to lose a job in 140 characters or less…
  • The best defense?
    • Know what your kids are doing online
    • Help teach them good judgment:
      • The internet doesn’t have to be scary
      • Don’t take candy from strangers
      • Know the difference between ‘public’ and ‘private’
  • The solutions are straightforward
    • Talk to your children about their online experiences
    • Learn how to adjust / increase privacy settings
    • Use filtering software (see for more information)
    • Consider having the computer in a common area
    • Review the games your children play
    • Know your children’s login information and email addresses
    • Block web sites that you deem inappropriate
    Perils of the Virtual World - May 4 th , 2009
  • What you can do in the next 24 hours
    • Talk to your children about their online experiences
    • Google your child’s name, email, and telephone number
    • Know what sites your children are using regularly
    • Continue educating yourself on what “social networks” are
    • Learn how your children are using their mobile phones
    • Make it a dinner-table conversation
  • 5 questions to ask your kids so they know you aren’t clueless
    • “ Are your privacy settings set up so that only your close friends can see all your info on Facebook?”
    • “ Can you show me your photo albums on your phone/Facebook/Flickr/elsewhere online.”
    • “ Have you seen any hilarious tweets lately?” (Twitter updates are called ‘tweets’)
    • “ Have you posted any videos lately? Can I see them?”
    • “ So what did you think about that Pirate Bay thing last week?”
  • About Head2Head Head2Head Canada Inc. is a privately-owned, incorporated Canadian company that specializes in providing innovative insourced and outsourced recruiting solutions to leading organizations. With more than 35 employees, 125 active consultants and 3 offices nationally, Head2Head is one of the fastest-growing talent management companies in Canada. Since 2000, Head2Head has helped more than 300 organizations save 50-75% on their hiring costs, cut time-to-hire in half while improving hire quality, and put 10-20% more revenue on their bottom lines. CONTACT: Paul Dodd, President 416.440.2030 [email_address]