STARTING POINT  <ul><li>On your mark. Get set. Go! </li></ul>
 
 
 
 
INDUSTRY ANALYSIS <ul><li>In a nutshell </li></ul>
 
 
 
 
 
 
 
 
 
 
 
 
Risk   of entrants is high   Buyer power is high Supplier power in this market is high Threat of substitutes is fairly hig...
FORTE.COM SOCIAL MUSIC DISCOVERY
 
 
 
<ul><li>Large competitors dominate the market </li></ul><ul><li>Organic growth market  </li></ul><ul><li>Very short life s...
 
 
 
 
 
<ul><li>There wasn’t enough differentiation from Disney and the other major players. </li></ul><ul><li>The risk of investm...
TAKE AWAY’S <ul><li>From Beginning to End </li></ul>
 
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Music Industry Business Plan

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Music Industry Business Plan

  1. 2. STARTING POINT <ul><li>On your mark. Get set. Go! </li></ul>
  2. 7. INDUSTRY ANALYSIS <ul><li>In a nutshell </li></ul>
  3. 20. Risk of entrants is high Buyer power is high Supplier power in this market is high Threat of substitutes is fairly high - as this is a somewhat saturated market in terms of general services. What we are offering has not truly hit the market yet—thus the threat of substitutes is unknown. Rivalry among Existing firms is high
  4. 21. FORTE.COM SOCIAL MUSIC DISCOVERY
  5. 25. <ul><li>Large competitors dominate the market </li></ul><ul><li>Organic growth market </li></ul><ul><li>Very short life span </li></ul><ul><li>Startup phasing required with very high startup costs </li></ul><ul><li>Speed of competitor response </li></ul><ul><li>Barriers to major label contracting </li></ul>STOP!
  6. 31. <ul><li>There wasn’t enough differentiation from Disney and the other major players. </li></ul><ul><li>The risk of investment was too high, especially when carrying inventory. </li></ul><ul><li>The start-up costs were staggering. </li></ul>
  7. 32. TAKE AWAY’S <ul><li>From Beginning to End </li></ul>
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