1.In what ways does your mediaproduct use, develop or challengeforms and conventions of real mediaproducts
My media A2 coursework uses and challenges lots of conventions from real mediaproducts of the same type. My A2 coursework is a series of adverts promotingdeodorant which I can compares to real media product conventions from Lynxand Axe. To begin with in my media product, the first advert is a boy walkingthrough a room full of people. He passes a girl sitting down to which she thenpulls her face and shows the audience the boy smells by waving her hand in frontof her nose, The boy sees this and picks up his deodorant and sprays it on himselfin the shape of an X, he then proceeds to walk back past the girl but this time shestops him and begins to hug and stroke him. This idea/convention was used as ithas been used many times by the real media product of lynx symbolizing that thisdeodorant will eventually get you girls because it smells that good. This is also thesame with the axe adverts.http://www.youtube.com/watch?v=x89xAXHd2l8
This is from our coursework showing the effects of experience attractwhich allows the man to get with the girl by spraying the deodorantthe same convention use in the lynx adverts
However we developed this convention further by applying the idea ofexaggerating the properties of the deodorant to different things e.g. one ofthe adverts I created is of a deodorant with cooling properties I developedthe convention used by Lynx and Axe and applied it to this by making it sothat when the deodorant was sprayed it made the person appear frozenoutside on a winters day, exaggerating the actual properties of thedeodorant. we have moved away from the conventions of axe and lynx bynot solely putting my target audience down as men I have kept thedeodorant brand open to men and women by advertising deodorantappropriate to men such as the “attraction” deodorant and deodorantappropriate to women such as fresh smelling 24 hour protection frommedia conventions such as Dove adverts where it shows women respondmore to scented deodorants rather than plain ones.This challenges thegeneric convention of axe and lynx we have challenged this conventionbecause there is no need to limit your target audience to only men as if youtarget both genders you product is more likely to succeed as an overalldeodorant brand.
This is the advert to which we decided to take further as here you see theman spraying the deodorant and it starts to change his style e.g. hair andclothes this is exaggerating the properties of the deodorant which is thechanging smellhttp://www.youtube.com/watch?v=FMIeqH988Kg
This is from our coursework, this follows the convention of exaggerating theeffects of the deodorant e.g. cooling effect so when the man sprays thedeodorant its so cold he end up outside freezing cold.
we have also use another convention through the way the deodorant is applied in acertain movement or fashion to emphasise the brand name e.g. an X shape for thebrand experience such as Dove or yet again lynx this also shows off the effect of thedeodorant and how good it is.The way he applies the deodorant relates back to the overall brand of lynx andexaggerates what the deodorant does
This is from our course work, this shows the convention we followedby using the way the deodorant is applied in the shape if an X torelate back to the overall brand name of Experience
If I were to do this againIf I were to do this again I would have used better filming techniques to givea more dramatic effect to my adverts. I would have also re-filmed someshots as they were at times a little shaky.I would also choose actor better suited to play the part of the men in theadverts as the actors I use sometimes were unable to preform in the way Iwanted them to so the advert would stand out and work well.If I was to do this again I would have also chosen more deodorant scents asonly having 3 didn’t portray the overall brand of experience to be verygood, I would also spend a longer time editing the adverts to give them ahigher quality finish.