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<ul><li>Social Media Initiative Status Report </li></ul>
Agenda <ul><li>YTD Analytics </li></ul><ul><li>Content Strategy and Review of Content </li></ul><ul><li>Power Weekend Cont...
YTD Analytics <ul><li>Facebook </li></ul>Post Views 161%  More Compared to Previous 3 Months Post Feedback 258%  More Comp...
YTD Analytics <ul><li>Facebook </li></ul>October 2009 – May 2011 March 15 – May 15 Daily Active Users Previous 3 Months: A...
YTD Analytics <ul><li>Facebook </li></ul>New Likes  <ul><li>May 15, 2011: </li></ul><ul><li>March 15, 2011:  </li></ul>358...
YTD Analytics <ul><li>Twitter </li></ul>Tweet Volume and Follower Growth March 15:  May 15:  528 710
YTD Analytics <ul><li>YouTube </li></ul>Views: Previous 3 Months Compared To March 15 – May 15
Content Strategy <ul><li>Create More Followers and Active Followers By Developing Entertaining and Engaging Content That S...
Content Strategy <ul><li>“ Behind The Scenes” video </li></ul><ul><li>“ Conversations with Kay webisodes” </li></ul><ul><l...
Curation <ul><li>Curation of relevant articles </li></ul><ul><li>Videos, more posting of video on FB Page, i.e. Phoebe Sno...
Key Insights <ul><li>Discovered that unsubscribe rate for Facebook spikes when posting too frequently and with the overuse...
Power Weekend 2011
Power Weekend Recap Video
Power Weekend Analytics
#PowerConcert <ul><li>PTES Tweets </li></ul>
#PowerConcert
YouTube <ul><li>Power Weekend and Post PW </li></ul>Views:  603 <ul><li>Top 5 Videos For PW </li></ul>1.  Most Powerful Vo...
Facebook <ul><li>Power Weekend </li></ul>Post Views:  7,201 Post Feedback: 51   Likes <ul><li>[Most Likes In One Single Da...
Building   <ul><li>More Crowdsourcing from loyal followers </li></ul><ul><li>Generating more viewers, “Conversations with ...
<ul><li>http://www.flickr.com/photos/62965949@N04/ </li></ul>http:// www.youtube.com/powertoendstroke @Power2EndStroke
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PTES Social Media recap may 2011

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1st Quarter recap of Social Media Initiatives for Power To End Stroke

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Transcript of "PTES Social Media recap may 2011"

  1. 1. <ul><li>Social Media Initiative Status Report </li></ul>
  2. 2. Agenda <ul><li>YTD Analytics </li></ul><ul><li>Content Strategy and Review of Content </li></ul><ul><li>Power Weekend Content Recap: Pics and Video </li></ul><ul><li>Analytics Post Power Weekend </li></ul><ul><li>What’s Next, Building The Cause </li></ul>
  3. 3. YTD Analytics <ul><li>Facebook </li></ul>Post Views 161% More Compared to Previous 3 Months Post Feedback 258% More Compared To Previous 3 Months October 2009 – May 2011 October 2009 – May 2011
  4. 4. YTD Analytics <ul><li>Facebook </li></ul>October 2009 – May 2011 March 15 – May 15 Daily Active Users Previous 3 Months: Avg. High 505 Current: Avg. High 681
  5. 5. YTD Analytics <ul><li>Facebook </li></ul>New Likes <ul><li>May 15, 2011: </li></ul><ul><li>March 15, 2011: </li></ul>3586 3985 11% Increase To Date
  6. 6. YTD Analytics <ul><li>Twitter </li></ul>Tweet Volume and Follower Growth March 15: May 15: 528 710
  7. 7. YTD Analytics <ul><li>YouTube </li></ul>Views: Previous 3 Months Compared To March 15 – May 15
  8. 8. Content Strategy <ul><li>Create More Followers and Active Followers By Developing Entertaining and Engaging Content That Still Educates on Stroke Prevention </li></ul>
  9. 9. Content Strategy <ul><li>“ Behind The Scenes” video </li></ul><ul><li>“ Conversations with Kay webisodes” </li></ul><ul><li>Tyrica and her Mom </li></ul><ul><li>Reinforce Educational Messages, i.e. call 9-1-1, postings about stroke symptoms </li></ul>
  10. 10. Curation <ul><li>Curation of relevant articles </li></ul><ul><li>Videos, more posting of video on FB Page, i.e. Phoebe Snow, Nate Dogg, Stroke animated video, etc. </li></ul><ul><li>Photos, New Flickr </li></ul>
  11. 11. Key Insights <ul><li>Discovered that unsubscribe rate for Facebook spikes when posting too frequently and with the overuse of self-promoting topics </li></ul><ul><li>Stroke education/prevention topics, photo/video posts, and emotionally compelling updates generate significant spikes in engagement rates </li></ul><ul><li>Most PTES Twitter Followers are online Mondays between 2pm-4pm, and Tweets gain most exposure Mondays Between 2pm-5pm </li></ul><ul><li>Providing incentives to Like the PTES Facebook Page would give a attractive and compelling reason to join, decrease bounce/exit rate, and yield substantial fan base growth and retention </li></ul>
  12. 12. Power Weekend 2011
  13. 13. Power Weekend Recap Video
  14. 14. Power Weekend Analytics
  15. 15. #PowerConcert <ul><li>PTES Tweets </li></ul>
  16. 16. #PowerConcert
  17. 17. YouTube <ul><li>Power Weekend and Post PW </li></ul>Views: 603 <ul><li>Top 5 Videos For PW </li></ul>1. Most Powerful Voices Winners at Power Awards 2. Most Powerful Voices Winners 2 3. Behind The Scenes Planning for Power Awards 2011 4. Chrisette Michele at Power Awards 5. Terry Crews at Power Awards
  18. 18. Facebook <ul><li>Power Weekend </li></ul>Post Views: 7,201 Post Feedback: 51 Likes <ul><li>[Most Likes In One Single Day from Oct 2009 – May 2011] </li></ul>74 Likes And Comments
  19. 19. Building <ul><li>More Crowdsourcing from loyal followers </li></ul><ul><li>Generating more viewers, “Conversations with Kay” </li></ul><ul><li>Building a National Marketing Plan-My UD “Foundations of Marketing” Team Project </li></ul><ul><li>PTES No Fried Foods Day </li></ul><ul><li>Custom Landing Page </li></ul>
  20. 20. <ul><li>http://www.flickr.com/photos/62965949@N04/ </li></ul>http:// www.youtube.com/powertoendstroke @Power2EndStroke
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