Tweetminster : relevant content and datafiltered by networks of expertsHello I’m @killdozer from@tweetminster            ...
Shopping    Chatting    Reviewing    Checking-in    Sharing links    Consuming    Commenting2
The most valuable things youcan do with social media?•Work out what you’re good at•Work out how your audience consumes con...
“it’s dominated by                       lefties in Islington”                       “It could all be the same            ...
5
Traction & trends show how to tuneyour marketing strategy6
Use social to sanity check your strategySocial Placement uses data to enhanceproduct placement strategies 7
Audience sub-sampling sanity checkTracking the #spooks hashtag for mentions ofSamsung VS Apple on Episode 1, Season 10.   ...
Network intelligence:There’s too much stuffonline to find what youwant without humansfiltering it for you.
Curate communities to make sense of      the sheer volume of data     Network intelligence…     There’s too much stuff    ...
A data insight case study:What’s the best kind of newscontent to reach politicalinfluencers?
News media vs. newcomers content mix    News Media                Newcomers                                          Curat...
Average shares per URL1009080706050                                        News Media40                                   ...
Sources          Actual Shares           Average Shares          (this is not a Pepsi advert)News Media vs. Newcomers
The trend is consumption favours Newcomers overNews MediaReasons:1. News Media produces too much content (overload)2. Newc...
Integrated strategic marketing: recycling valuefrom one campaign to another      Tracking hard IDs to curate community and...
It all starts with measurement – trythis excellent resource by RichardPentin @ifonlyblog      http://iabuksocial.co.uk/?p=...
the simple opt-in privacy solution.
The future? Data and measurement is content?                                     Open source                              ...
Thanks       Social media issocial, innit, so if you want          to chat…        @killdozer
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Are You Listening? Real time data and social media

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This presentation was given during social media week london 2012 by Andrew Walker (@killdozer) Co-founder of Tweetminster the network intelligence news feed company.

It talks about practical measures and tools to get real time insight data into your social media presence to get better ROI, ROE and strategic insights into better social media marketing.

Published in: Technology, Business
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Are You Listening? Real time data and social media

  1. 1. Tweetminster : relevant content and datafiltered by networks of expertsHello I’m @killdozer from@tweetminster 1
  2. 2. Shopping Chatting Reviewing Checking-in Sharing links Consuming Commenting2
  3. 3. The most valuable things youcan do with social media?•Work out what you’re good at•Work out how your audience consumes content•Get better ROE from social (thanks @jedi_roach)3
  4. 4. “it’s dominated by lefties in Islington” “It could all be the same person” “that’s just what people on twitter think” “you can’t do serious analysis on twitter”94% accurate - Twitter beats YouGov4
  5. 5. 5
  6. 6. Traction & trends show how to tuneyour marketing strategy6
  7. 7. Use social to sanity check your strategySocial Placement uses data to enhanceproduct placement strategies 7
  8. 8. Audience sub-sampling sanity checkTracking the #spooks hashtag for mentions ofSamsung VS Apple on Episode 1, Season 10. #Spooks Tweets – 7674 100sec vs. 300sec on screen 16 tweets vs. 113 0.02% vs. 0.14% (Across TV audience) 9,600 vs 64,000 Sentiment: 3.5 vs 3.3 Prime time BBC bad for tech placement 8
  9. 9. Network intelligence:There’s too much stuffonline to find what youwant without humansfiltering it for you.
  10. 10. Curate communities to make sense of the sheer volume of data Network intelligence… There’s too much stuff online to find what you want without humans filtering it for you.10
  11. 11. A data insight case study:What’s the best kind of newscontent to reach politicalinfluencers?
  12. 12. News media vs. newcomers content mix News Media Newcomers Curation Blogs Blogs Data Live Blog Downloads Data Events Video Interactive Journalism Journalism Petitions
  13. 13. Average shares per URL1009080706050 News Media40 Others302010 0 Aug Sep Oct Nov Dec Jan
  14. 14. Sources Actual Shares Average Shares (this is not a Pepsi advert)News Media vs. Newcomers
  15. 15. The trend is consumption favours Newcomers overNews MediaReasons:1. News Media produces too much content (overload)2. Newcomers offer user benefits (curation, specialisation, verticals, authenticity, new formats)3. Newcomers more agile, better social engagement strategies, lower risk if experiments fail
  16. 16. Integrated strategic marketing: recycling valuefrom one campaign to another Tracking hard IDs to curate community and grow insight Campaign & CRM activity Social interventions Spin-off activity 16
  17. 17. It all starts with measurement – trythis excellent resource by RichardPentin @ifonlyblog http://iabuksocial.co.uk/?p=954
  18. 18. the simple opt-in privacy solution.
  19. 19. The future? Data and measurement is content? Open source privacy regulation for business? Social and useful…
  20. 20. Thanks  Social media issocial, innit, so if you want to chat… @killdozer
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