This document describes various types of audiences, called "Rewardables", that can be targeted through the Kiip platform to deliver rewards. It outlines 13 different Rewardables categories including adventure addicts, aspirational artisans, washboard wonders, busy brains, winners, image icons, productivity powerhouses, savvy spenders, humongous hearts, social superstars, competition cravers. For each Rewardable, it provides example interest categories, apps and moments that could be used to effectively target them.

1. Reward your audience

2. Achievement Fuels Us
Our Audience Achieves
Our audience’s every day achievements are the lifeblood of Kiip.
In the business of rewardable moments, we literally depend on
the achievements of our users. Luckily they’re super heroes. In
one week, our audience:
Completed 360,000 workouts
Took 7,000,000 leaps in productivity
And participated in 2,500 efforts to rescue kittens
That’s downright rewardable.

3. Through Kiip Rewardables, we match your message with its most ideal audience.
Meet the Kiip Rewardables
adventure addicts
aspirational artisans
washboard wonders
busy brains
the winners
image icons
productivity powerhouses
savvy spenders
humongous hearts
social superstars
competition cravers

4. This is audience targeting x3. Reach Rewardables 3 times more effectively with
the Kiip Trifecta. Kiip will prioritize your reward delivery to target Rewardables
through the APPS, MOMENTS and INTERESTS that inspire them.
The Kiip Trifecta
Apps Moments Interests
that empower
them
that fit their
lifestyle
that make
them tick

5. Interest Categories
Outdoor Activities
Travel
Hotels & Lodging
Apps + their Users
Runkeeper
TripList
Find Near Me
Moments of Achievement
Run a new route
Create a packing list
Search nearby locations
Reach adventure addicts
A life on the go empowers moments of adventure and discovery.
Roads traversed. Mountains crested. Beaches basked upon.
Reach the travelers, the open minds, the experimental explorers.
Leverage our trifecta approach to reach adventure addicts across the following:

6. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach aspirational artisans across the following:
Do It Yourselfers
Cooking/Culinary
Photography
AllRecipes
eHow
My CookBook
Try a recipe
Share a recipe
Consult a how-to
Reach aspirational artisans
Mobile access to infinite how-tos yield spontaneous moments of creativity.
Delicacies baked. Khaleesi hairstyles braided. Flat tires de-flattened.
Reach the DIY-ers, the hosts, the foodies.

7. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach washboard wonders across the following:
Fitness
New Years Resolution
Health & Beauty
Runkeeper
Yoga Studio
Nexercise
Beat your personal best
Complete a workout
Achieve a fitness goal
Reach washboard wonders
Ah, the good old fashioned achievement of a workout.
Sweat poured. Iron pumped. Endorphins acquired.
Reach the runners, the yogis, the Ryan Goslings.

8. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach busy brains across the following:
Books
Games + Quizzes
News + Current Events
Spellathon
LogosQuiz
myHomework
Guess correct
Solve a puzzle
Complete an assignment
Reach busy brains
As good as it feels to flex your huge biceps, it feels good to exercise your brain.
Problems solved. Crossword spaces filled. Homework aced.
Reach the guys who always start those airplane sudoku puzzles before you.

9. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach winners across the following:
Video Games
Games + Quizzes
Games
KillShot
Beat the Boss 3
Zombie Diary 2
Level up
Guess correctly
Beat your personal best
Reach the winners
Whether racing or killing zombies, games deliver countless moments to score.
Levels unlocked. Flying fruit sliced. Bragging rights achieved.
Reach the touchscreen ninjas, the high scorers, the game lovers.

10. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach image icons across the following:
Beauty
Makeup + Skincare
Retail
Perfect 365
Virtual Makeover
DressApp
Try a new look
Update your wardrobe
Share your look
Reach image icons
What’s more rewarding than loving your look? (Treat yo self!)
Nails manicured. Wardrobes upgraded. Berets modeled.
Reach the fashionistas, the trendsetters, the Trunk Club members.

11. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach productivity powerhouses across the following:
Parenting + Family
Careers
Home office
Any.do
Out of Milk
myHomework
Complete a task
Create a shopping list
Complete an assignment
Reach productivity powerhouses
A tackled to-do list makes for a rewarding day.
Laundry folded. Furniture polished. Obligations juggled with grace.
Reach the multi-tasking moms, the grad students, the busy bees.

12. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach savvy spenders across the following:
Bargain Hunting
Finance + Investing
Personal Savings
Mint
Cheap Gap Prices
Swift Shopper
Create a budget
Add a savings account
Meet a financial goal
Reach savvy spenders
Sound finances are more rewarding than the extra drink you can afford at happy hour.
Pennies saved. Bargains hunted. Zeros added to bank account figures.
Reach the deal hunters, the coupon clippers, the financially free.

13. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach humongous hearts across the following:
Animals
Environment
Charities + Non-Profits
Kitty Rescue
Motivation Quotes
Yoga Studio
Share a lost pet photo
Donate to a charity
Volunteer
Reach humongous hearts
To give is more rewarding than to receive.
Trees planted. Energy saved. Kittens rescued.
Reach the caretakers, the softies, the givers.

14. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach social superstars across the following:
Social Networking
Devices
Personal Electronics
Free Phone Calls + Text
Digitone
Emoji My Face
Message a new friend
Share content
Like someone’s share
Reach social superstars
The worth of a man is measured by the depth of his character, the lengths
he is willing to go to do the right thing and the number of followers he
has on Instagram.
Text messages sent. Friend requests received. Photos liked.
Reach the millennials, the engaged extroverts, the connected.

15. Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach competition cravers across the following:
Baseball
Basketball
Football
Big Win Baseball
Flick Kick Football Kickoff
Big Win MLB
Scored a run
Blocked a shot
Achieved a high score
Reach competition cravers
Heat. Intensity. A jolt of adrenaline. No, we’re not talking about coffee… Sports!
Goalies bypassed. Records broken. Teammates bonded.
Reach the sports fans, the team players, the intramurally astounding.

16. Stay tuned for more Rewardables
autoaholics
gold star grads
liquid lunchers
entertainment enthusiasts
urban influencers
velvet rope VIPs
captains of fun
second screen fiends

17. hello@kiip.me
www.kiip.com