Kieron's Media Magazine EvaluationPresentation Transcript
Kieron Savage. Media Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
To make my magazine I looked a vibe magazines a lot for Ideas and examples of a successful magazine that focuses on a similar genre to mine. Looking at Vibe I noticed there is usually a colour scheme varying from 2-4 colours and this is kept consistent through most of the magazine. On my magazine I chose to use a colour scheme of Grey, White Black and Yellow. I chose these colours as these represent the colours that the artist on the front is wearing, and this again links the main focus back to the artist.
Around the main image I put some of my magazine features to show readers what else is going to be in the magazine. Using some of the big names such as “Usher” and “Nicki” (Nikki Minaj) which come up popular on my reader profile to help attract my target audience. Also put other names which may attract a wider range of customers who are fans of these artists.
My Media Magazine uses a unique masthead of the magazine as the main image on the cover is intersecting part of the masthead, without making it unreadable. I used a consistent font throughout my front cover. With the title despite making it the largest text on the page I made it bold as well to help it stand out. This was something I was advised to after receiving feedback from peers.
My magazine continues stereotypical conventions of Hip-Hop and R&B which main focuses are on the artist themselves and their appearance, because in my cover I placed the image of the artist in the direct centre with the image taking up most of the front cover, automatically bringing your attention to him.
I wanted to attract teenagers through the use of the main photo. I looked at Vibe mainly along with other Hip-Hop/R&B magazines, and noticed that many of the artists had a very laid back attitude about them, whilst also looking very confident and proud. This represented a boastful attitude, which is the makes them attract their fans. So I told I made my look very laid back whilst taking pictures for this.
Another technique od real media I used was where the image and the main masthead cross each other, it makes it look like the artist and the background have been separated and the text is in between. Using the style made the magazine look much more stylish then a simple title so I chose to adapt that into my magazine.
My media product uses a form of a real media product through the layout. I took examples of Hip-Hop/R&B contents pages and created my own. The layout is simple like a Vibe magazine, making it easy to navigate through and find your page.
The main photo is almost directly in the middle of the page with a small paragraph underneath Hip-Hop/R&B magazines such as Vibe such as usually contain no more than 2 images with the main focus being on the artist featured on the front cover.
My media product uses the traditional convention of the bigger font for the headings on the page, such as “news” and “features” then the smaller font for the rest of the writing on the page. Only the writing connected directly with the images are using a bigger font then the rest of the text.
For my double page spread I challenged a real media product as I have used a fairly simple image of the artist to take up the page. My genre of music usually displays the artist simply or takes the photograph in relation to the double page spread, as double page spread is just a general interview so I just kept the picture as a normal picture to match the theme of the interview. I chose to ignore the convention of including an instrument or any kind of props in the image so the focus could remain on the new artist. I also used a few unedited images on the page so user would get a feel that he is still new and readers closer to him as there is no special effects been done on the images, representing that the images are real, as well as the artist.
I used the stereotypical convention of a music double page spread, which consists of the layout: an image covering a whole page, and then the text, which in this case is the interview covering the other page. I used this because the text is all about the artist, so I wanted to readers to be able to see the artist as they are reading the article.
How does your media product represent particular social groups?
My magazine appeals to both genders as the colour scheme consists of natural colours such as Black and Yellow being the colours most heavily featured throughout the magazine. If I wanted to appeal to just one gender I would have used a more subliminal leading colour scheme, such as pink to attract female customers. However the R&B/Hip-Hop fans are generally a very mixed gender fan-base so I kept the colours neutral.
The leading representation is not based purely on Music for the fan-base of this genre. Body image and appearance is a major factor in the R&B culture and has had a big effect on the followers of R&B's fashion.
My target audience would be 14- 25 year olds, so teens to young adults who will be easily attracted by the appearance of the artist and be more easily taken in the some who say is older and more “mature”.
My media product also represents the younger generation as the artist on the front is young , also the magazine will feature a lot of upcoming events, so reading the magazine could give readers a motive for a future outing with their friends/social groups where they would meet people with similar tastes to them.
The model on the cover is displayed wearing an expensive black shiny coat . The glow of the coat and the chain hanging down supports the stereotyped fans of my magazine, that they are appearance and style obsessed compared to the indie music genre of music whose main focus would be on instruments.
I chose the colour scheme to correlate with what the main photo to keep the main focus on that artist. In all R&B magazines the colour scheme is kept consistent to keep the style looking quite fashionable and cool.
The writing style of my magazine is quite informal as my target audience is the younger generation and they don’t want to be reading very formal articles. Very formal text is not the stereotypical representation of my target audience.
What Kind Of media institution might distribute your media product and why? The media institution that might be interested in distributing my magazines are too large in number to mention, however the main institution I think would distribute and market my magazine is IPC Media. As I undertook research into Media institutions or to be specific, magazine institutions, IPC Media seemed the most likely institution to market and produce my product. IPC Media have a large diversity of media interests. Some of these are IPC Inspire and IPC Connect. IPC Media distributes NME, a well-known music magazine, due to this I believe the unique nature of my magazine would be an appealing investment to the institution, as it is a new genre of magazine for them to help distribute so they can have more dominance in the music magazine business area. Furthermore due to the international fame of IPC Media is a good starting point in selling my magazine. Due to this fact, my magazine would be able to gain advertising and publicity in other magazines and TV adverts. IPC Media uses its own products to advertise its products it distributes. The IPC Media would be able to market and advertise my magazine through their magazines, TV adverts, texts, cinema adverts and web sites. The divisions of IPC Media are a huge force of different technological convergence. IPC Media owns Time Warner Inc. which is especially interesting due to the fact that my artist’s would be successfully advertised through the use of Music Videos, Music Albums, T.V., Mobile Adverts, DVD’s and Music Sale. This will in turn help to sell my magazine which will be due to the fact that the exclusive interviews of my artist are held by my magazine. This will in turn increase my magazines fame, rating and sales, making my magazine a major success.
How did you attract your target audience?
I wanted to really attract the readers through the main image on the cover, as his whole appearance and attitude represents my stereotypical. Young and image obsessed.
I attracted my audience through the masthead, it was very bold and stood out and the 2nd most important thing on the page after the main artist which would have been the main attraction to my target customers. Also advertising upcoming events and prizes will be able to suck in the younger audience easier then say the audience of classical music as my target audience would be less mature and younger.
The use of simple/informal headings over the front cover would have helped to attract my audience as they do not want to be reading very formal articles, but rather informal gossip filled articles that will entertain them to read.
Headlines I used dropped some big names such as Usher and Nikki Minaj which on my reader profile showed as 2 of the most popular artists among my readers. So putting their names on the front will automatically attract the giant fan base of these artists.
Finally using a unisex colour scheme predominantly of yellow and black means that my magazine will attract a wider range of customers, as it is not just targeting one specific gender.
What have you learnt about technology from the process constructing this product?
I learned that every technologic advance that takes place anywhere is important in its own right. I discovered this as I slowly started to appreciate the powers software such as In design and Photoshop have and how they enabled me, empowering me to create a much more professional, full magazine, as before I only would have known how to use publisher, and that limits me to the detail I can put into my magazine.
I have learned a lot though making this magazine. At the start it is very hard getting familiar and skilled with the technology and software but through just trialling stuff and making mistakes I eventually got to know the software. For example designing the magazine and putting everything in place with the right parts cut out and the lighting adjusted of the images. This was all very hard getting used to controlling it but through practice I realised it wasn’t that hard after you done it once.
The use of photography allowed me to take a look in to the life of a photographer and see new aspects of the media industry. The nature of the photo-shoot made me take a deeper look in to the media business with getting the right angle shots to represent the images meaning when published. We spend a lot of time analysing different aspects of images in lessons so being on the other side and making the images that will be analysed, so before taking any picture you had to think about it.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Since my preliminary task I have learnt a lot in depth about the process of creating a professional looking magazine. When making the preliminary task I only knew how to use publisher to create a magazine. As I was progressing with making my final product I realised all the new things I was learning just by doing, especially when comparing my preliminary task to my final magazine. The different context of the 2 task varied so you I had to use different techniques, as with the school magazine all the language had to be very formal, where as in my music magazine the language was more informal and casual. This was to grab the attention of my target audience. I developed the knowledge of how to attract them whilst making the project. I also learnt how to learn new software such as Photoshop to make me work look much better with all the details in depth which software like publisher does not go in to that much detail when making files on there.