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Pollenizer for Ateneo De Manila University (10 Dec 2013)
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Pollenizer for Ateneo De Manila University (10 Dec 2013)


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Phil Morle (@philmorle), co-Founder & CEO of Pollenizer and voted Australia's 2013 top Founder Institute mentor, discusses how startup innovation practice can create new business models as fast as the …

Phil Morle (@philmorle), co-Founder & CEO of Pollenizer and voted Australia's 2013 top Founder Institute mentor, discusses how startup innovation practice can create new business models as fast as the market changes and bring a culture of entrepreneurship to your team.

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  • 1. Harder Better Stronger Faster The extreme pace of disruption and how to survive it
  • 2. The classifieds business Whole industries collapsing and forming. Carsales Seek Where Fairfax once stood... Fairfax $7B > $1.5B Phil Morle | CEO | @philmorle
  • 3. Disruption is accelerating The innovation lifecycle is getting shorter. Time Phil Morle | CEO | @philmorle Impact Innovations have a larger impact.
  • 4. Music Phil Morle | CEO | @philmorle Soundcloud Spotify iTunes CD Vinyl Radio Live Time Impact Humans LOVE music and as technology allows it, we engage with it the way WE want to.
  • 5. TV Phil Morle | CEO | @philmorle YouTube, etc DVD Cable Broadcast Cinema Time Impact Once simple to describe as “TV” is fragmenting into thousands of digital channels.
  • 6. What is a ‘media company’ anyway? The whole idea of a ‘media company’ is fragmenting. Look how big Upworthy grew in 2 years but how long will it last? Phil Morle | CEO | @philmorle
  • 7. Insta-company ~$40M 13 months 12x return to angel investors Phil Morle | CEO | @philmorle
  • 8. Centurians: Some $100M AsiaPac startups Phil Morle | CEO | @philmorle
  • 9. Big companies are emerging fast Facebook is only 9 years old and is worth more than $100B. It took HP 47 years to break $1B. Phil Morle | CEO | @philmorle
  • 10. Companies are bigger than ever Big companies in less than 10 years Spreets in 9 months Wow, look at the difference between News Corp and Apple! Phil Morle | CEO | @philmorle
  • 11. But nothing lasts forever Phil Morle | CEO | @philmorle
  • 12. “I hate Facebook” Phil Morle | CEO | @philmorle “It’s just so boring” Business Insider Ignition 2013 - Teen Panel
  • 13. Short Fuse Big Bang Deloitte’s study on Australia shows sectors which will have the biggest change in the shortest time. Phil Morle | CEO | @philmorle
  • 14. The Innovator’s Dilemma Impact Clayton Christensen showed us how disruptive innovation comes from no-where to attack incumbents defending a sustaining business model. Time Phil Morle | CEO | @philmorle
  • 15. The Innovator’s Dilemma As time goes on… Entropy is faster. Impact More companies explode through disruptive curve. And more are failing. It’s all happening faster Time Phil Morle | CEO | @philmorle
  • 16. Startup Scene In Sydney, Australia alone. Catalyst Count Created companies Accelerators/Incubators 6 60+ Hackathons 20+ 200+ We’re making lots and lots of companies and 95% of them don’t survive to Series A capital raising. Phil Morle | CEO | @philmorle
  • 17. Fertile Conditions Technological changes, economic changes, cultural changes strengthen each other Phil Morle | CEO | @philmorle
  • 18. Technology: empowering Components Reach Cost We can build fast. We can reach lots of people We don’t need deep pockets So much is assembling existing parts. Tools + data 3 billion people online so far Free tools, commoditised bandwidth, super networks Phil Morle | CEO | @philmorle
  • 19. Economics: growing and moving Half the world now online, Asia becoming the economic centre of gravity. Phil Morle | CEO | @philmorle
  • 20. Culture: The edge is in charge It is a p2p web and consumers trust each other, more than companies. Companies don’t have the control they once had. Phil Morle | CEO | @philmorle
  • 21. Impact Defending a sustaining innovation is no longer a survival strategy Business models are becoming temporary and fluid. Time Phil Morle | CEO | @philmorle
  • 22. How can companies survive thrive? Phil Morle | CEO | @philmorle
  • 23. Impact 1. Manufacture business models Startup practice can get a bunch of prototype businesses to the ‘foothills’. “21st century corporate survival requires companies to continually create a new set of businesses by inventing new business models.” David Butler - VP Innovation and Entrepreneurship: Coca-Cola Time Phil Morle | CEO | @philmorle
  • 24. 2. Learn. Fast There is no time to overthink. Startup “Moneyball” to out-learn the competition. Count customer interviews, hypotheses tested, hypotheses failed, mentor meetings. #learned Phil Morle | CEO | @philmorle
  • 25. 3. Foster entrepreneurial people The vital last 1% through emotional labour. Phil Morle | CEO | @philmorle
  • 26. Pollenizer: a startup studio We’ve learned the hard way through investing our own money into more than 20 startups.
  • 27. Startup science Measure Build Learn Phil Morle | CEO | @philmorle
  • 28. Startups have created a management discipline that works in a big company as well as a garage Phil Morle | CEO | @philmorle
  • 29. A startup is a temporary state, learning what it is and who it is for Search Execute Startups do this Companies do this Phil Morle | CEO | @philmorle
  • 30. Webvan failed to learn ● Raised $800 million and flamed out in 24 months. ● It failed to ask who it’s customer was and prove it before investing in growth. ● It failed to learn. Phil Morle | CEO | @philmorle
  • 31. Color failed to learn ● ● ● ● ● Beautiful, incomplete product No business model $41M capital All over in under 1 year It failed to learn How Color prematurely scaled Phil Morle | CEO | @philmorle
  • 32. What lean startups do The true product of an entrepreneur is not the solution, but a working business model. The real job of an entrepreneur is to systematically de-risk that business model over time. Ash Maurya / Spark59 Phil Morle | CEO | @philmorle
  • 33. This is a helpful idea for big companies Phil Morle | CEO | @philmorle
  • 34. Big companies do this... Requirements Design Build Launch Maintain Phil Morle | CEO | @philmorle
  • 35. What happens if this bit is wrong? Requirements Design Build Launch Maintain Phil Morle | CEO | @philmorle
  • 36. Startups do this... Product Measure Build Data Ideas Learn Phil Morle | CEO | @philmorle
  • 37. We call it ‘validated learning’ Product “Startups that succeed are those that iterate Measure Build enough times before running out of resources” Eric Ries Data Ideas Learn Phil Morle | CEO | @philmorle
  • 38. Balancing intuition and scientific method Phil Morle | CEO | @philmorle
  • 39. The startup lifecycle 1. Discovery Problem Solution Fit 2. Validation Product Market Fit 3. Efficiency Ready to scale The Marmer Stages Skip a stage, and the chances are your startup will fail Phil Morle | CEO | @philmorle
  • 40. Evidence Over 30,000 startups studied for patterns of success and failure Phil Morle | CEO | @philmorle
  • 41. The most common cause of failure is self destruction through premature scaling
  • 42. No startup that scaled prematurely reached 100,000 users
  • 43. Few startup that scaled prematurely reached $100,000 monthly revenue
  • 44. Startups that develop consistently grow 20X faster
  • 45. This has an impact on valuation
  • 46. What’s your next move? Phil Morle | CEO | @philmorle