How to Design your Landing Pages (www.landingpages107.com)

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How should you design your landing page? Is your text in the right place? Do you have a clear call to action?

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How to Design your Landing Pages (www.landingpages107.com)

  1. 1. LANDING PAGE DESIGN Version 1.0 A detailed checklist
  2. 2. Design characteristic Notes/Does it fulfill the necessary criteria? Clear call to action (Is it obvious? Step 10 feet back and see if you can spot it) Important points (are important points being communicated clearly? Don’t be afraid to repeat yourself - people often need to hear things a few times before it sinks in.) Differentiation (Does your design emphasize your product or service’s unique traits?) Emotions (How does the design make you feel? Will it make a visitor want to take the next step?) Images (Are they consistent with your product and service? Does it flow into your landing page or is it distracting?) Visual Hierarchy (Are the placement of text and images on the page ideal?) Fonts (Will changing the fonts improve the look and feel of the page?) Colors (How do different colors impact design?) Video (Will adding a video improve conversion? Try experimenting and A/B testing) Competitor Research #1 (Research the competition and take some notes. What did you like/dislike? Do this with at least 3 competitors) Competitor #2 Competitor #3 For more, go to www.kickofflabs.com!

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