EVERYTHING YOU EVER
WANTED TO KNOW ABOUT
KEYWORD RESEARCH
(AND PROBABLY A FEW THINGS YOU DIDN’T).

SARAH PATZER
DIGITAL ST...
KEYWORDS! KEYWORDS! KEYWORDS!

SARAH PATZER
DIGITAL STRATEGIST & PARTNER, KICK POINT
@SARAHELIZA_BEST
#WCYEG OR #WCYEG2013
Who am I?
I’M SARAH.
I’M FROM KICK POINT.
I’M PASSIONATE ABOUT KEYWORDS.
What are keywords
and why are they
important?
Keywords: terms that
people search for that are
relevant to your industry,
products, services, and/or
website.
KEYWORDS COMMUNICATE WITH
ROBOTS AND PEOPLE.
THERE’S NO SUCH THING AS A
KEYWORD STORE.
DON’T PICK KEYWORDS
RANDOMLY.
YOU WANT TO BE SUCCESSFUL.
YOU NEED A SHARED VOCABULARY.
DON’T NEED THAT RESEARCH?
How do you
find keywords?
MAKE A LIST.

Products, services, and other important things.
CHOOSE A KEYWORD TOOL.
NEED ALL THE KEYWORD IDEAS?

Use the first option.
GET LOTS OF KEYWORD IDEAS.
JUST DON’T
HIT ENTER.
LOADS OF KEYWORD DATA.
JUST A LITTLE SEARCH VOLUME?

Use the second option.
BABY, USE THAT ENTER KEY.
TINY BIT OF KEYWORD DATA.
How do you
use keywords?
Specifically: on-site optimization, social optimization and outreach, content
creation, and paid advertising.
But Sarah, this is
WordCamp.
WORDPRESS SEO PLUGIN
SEO JUST GOT REALLY SIMPLE.
DOING IT RIGHT?
MORE ADVANCED THINGS!

If you’re a masochist, Dana’s WordCamp 2011 presentation covered the
Yoast plugin in even more tech...
THANK YOU!

TWEET:

@SARAHELIZA_BEST
VISIT US:

KICKPOINT.CA
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Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't).

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This is Sarah's presentation for WordCamp Edmonton 2013. She shows how basic keyword research and optimization can make your digital marketing efforts even more successful.

Published in: Marketing, Technology, Business
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  • Important things to do:1) Your seed words should go in the first box, separate them with a comma – do not hit ‘enter’ yet! You’ve been warned. 2) Targeting. Fill in the country and language you’re targeting. Leave the rest. 3) Customize. You’re probably only interested in things with a lot of searches – pick a number. And depending on whether or not you want to do a lot of searching, you may want to turn off the broadly related feature.
  • Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't).

    1. 1. EVERYTHING YOU EVER WANTED TO KNOW ABOUT KEYWORD RESEARCH (AND PROBABLY A FEW THINGS YOU DIDN’T). SARAH PATZER DIGITAL STRATEGIST & PARTNER, KICK POINT @SARAHELIZA_BEST #WCYEG
    2. 2. KEYWORDS! KEYWORDS! KEYWORDS! SARAH PATZER DIGITAL STRATEGIST & PARTNER, KICK POINT @SARAHELIZA_BEST #WCYEG OR #WCYEG2013
    3. 3. Who am I?
    4. 4. I’M SARAH.
    5. 5. I’M FROM KICK POINT.
    6. 6. I’M PASSIONATE ABOUT KEYWORDS.
    7. 7. What are keywords and why are they important?
    8. 8. Keywords: terms that people search for that are relevant to your industry, products, services, and/or website.
    9. 9. KEYWORDS COMMUNICATE WITH ROBOTS AND PEOPLE.
    10. 10. THERE’S NO SUCH THING AS A KEYWORD STORE.
    11. 11. DON’T PICK KEYWORDS RANDOMLY.
    12. 12. YOU WANT TO BE SUCCESSFUL.
    13. 13. YOU NEED A SHARED VOCABULARY.
    14. 14. DON’T NEED THAT RESEARCH?
    15. 15. How do you find keywords?
    16. 16. MAKE A LIST. Products, services, and other important things.
    17. 17. CHOOSE A KEYWORD TOOL.
    18. 18. NEED ALL THE KEYWORD IDEAS? Use the first option.
    19. 19. GET LOTS OF KEYWORD IDEAS. JUST DON’T HIT ENTER.
    20. 20. LOADS OF KEYWORD DATA.
    21. 21. JUST A LITTLE SEARCH VOLUME? Use the second option.
    22. 22. BABY, USE THAT ENTER KEY.
    23. 23. TINY BIT OF KEYWORD DATA.
    24. 24. How do you use keywords?
    25. 25. Specifically: on-site optimization, social optimization and outreach, content creation, and paid advertising.
    26. 26. But Sarah, this is WordCamp.
    27. 27. WORDPRESS SEO PLUGIN
    28. 28. SEO JUST GOT REALLY SIMPLE.
    29. 29. DOING IT RIGHT?
    30. 30. MORE ADVANCED THINGS! If you’re a masochist, Dana’s WordCamp 2011 presentation covered the Yoast plugin in even more technical detail: http://bit.ly/1dqDZQh
    31. 31. THANK YOU! TWEET: @SARAHELIZA_BEST VISIT US: KICKPOINT.CA
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