Derek WischusenSr. Flash Developer, KickAppsderek@kickapps.comOctober 7th, 2009Leveraging the Open Source Media Framework

Quick Outline About Me About KickApps Open Source Media Framework (OSMF) Building plugins for OSMF OSMF in the App Studio (demo) Future plans for extending OSMF in the App Studio

About Me

About KickApps

Open Source Media Framework (OSMF)

Building plugins for OSMF

OSMF in the App Studio (demo)

Future plans for extending OSMF in the App Studio

Vanity Slide Sr. Flash Developer at KickApps Developing Flash apps for ~10 years, Flex apps for ~3 Manager of the Adobe Philadelphia Flex UG (Flash Camp coming Nov, 7th) Contributor to the Flex SDK and I have a couple of open source AS3 projects (as3yaml and as3stomp) Blog: www.flexonrails.net

Sr. Flash Developer at KickApps

Developing Flash apps for ~10 years, Flex apps for ~3

Manager of the Adobe Philadelphia Flex UG (Flash Camp coming Nov, 7th)

Contributor to the Flex SDK and I have a couple of open source AS3 projects (as3yaml and as3stomp)

Blog: www.flexonrails.net

KickApps White label social network platform Examples NHL Madonna App Studio WYSIWYG widget/app creation and syndication tool We are a sponsor/exhibitor, stop by our booth for more info

White label social network platform

Examples

NHL

Madonna

App Studio WYSIWYG widget/app creation and syndication tool

We are a sponsor/exhibitor, stop by our booth for more info

Some of our CustomersPublishers / MagazinesRadio and MusicSports

Open Source Media Framework Open source AS3 (FP10) framework for building rich media experiences. Provides a standard set of classes and interfaces for media and metadata. Adobe is leading the development with significant contributions from Akamai and the community MPL open source license Currently in public prerelease (v 0.6) Dev site: http://opensource.adobe.com/wiki/display/osmf/ Marketing site: http://www.openmediaframework.org

Open source AS3 (FP10) framework for building rich media experiences.

Provides a standard set of classes and interfaces for media and metadata.

Adobe is leading the development with significant contributions from Akamai and the community

MPL open source license

Currently in public prerelease (v 0.6)

Dev site: http://opensource.adobe.com/wiki/display/osmf/

Marketing site: http://www.openmediaframework.org

OSMF Goals Facilitate the development and sharing of best practices for video player development based on the Adobe® Flash® Platform through community interaction Provide production-ready code, high QoS features, and support for the latest Flash features to speed development and reduce the total cost of ownership Encourage adoption of open standards to help facilitate the aggregation of video audiences and streamline the media buying process for rich media and in-stream advertising Support the Internet advertising ecosystem, including agencies, interactive developers and advertising technologies for a comprehensive publishing solution Support third-party plug-ins that will allow developers to: Integrate with ad and reporting services Support industry-leading services out of the box Assemble, rather than code, new player functionality Enable custom integration by allowing developers to write their own plug-ins

Facilitate the development and sharing of best practices for video player development based on the Adobe® Flash® Platform through community interaction

Provide production-ready code, high QoS features, and support for the latest Flash features to speed development and reduce the total cost of ownership

Encourage adoption of open standards to help facilitate the aggregation of video audiences and streamline the media buying process for rich media and in-stream advertising

Support the Internet advertising ecosystem, including agencies, interactive developers and advertising technologies for a comprehensive publishing solution

Support third-party plug-ins that will allow developers to:

Integrate with ad and reporting services

Support industry-leading services out of the box

Assemble, rather than code, new player functionality

Enable custom integration by allowing developers to write their own plug-ins

Players built with OSMF (Adobe TV)

Players built with OSMF (KickApps)

OSMF – A pluggable framework OSMF provides basic functionality out of the box Designed to be extended with plugins Current pluginsAkamai Streaming VASTPlanned pluginsAdvertsing (e.g., Scanscout, Adap.tv, YuMe, and more) Tracking (Omniture, Neilsen, GlanceGuide, and more)

OSMF provides basic functionality out of the box

Designed to be extended with plugins

Current plugins

Akamai Streaming

VAST

Planned plugins

Advertsing (e.g., Scanscout, Adap.tv, YuMe, and more)

Tracking (Omniture, Neilsen, GlanceGuide, and more)

Creating PluginsPlugins are created by extending OSMF classes and implementing OSMF interfaces A quick example, the AkamaiBasicStreamingPlugin Basic goal is to provide a means of connecting to the Akamai CDN Uses custom NetStream and NetConnection classes When the plugin loads these classes are used to connect rather than the default NetStream and NetConnection classes

Plugins are created by extending OSMF classes and implementing OSMF interfaces

A quick example, the AkamaiBasicStreamingPlugin

Basic goal is to provide a means of connecting to the Akamai CDN

Uses custom NetStream and NetConnection classes

When the plugin loads these classes are used to connect rather than the default NetStream and NetConnection classes

Creating Plugins Loadable media types (Images, Audio, Video) have elements that are associated with loaders The loaders determine how to load or connect to the media that element will renderMediaInfo objects are used to associate elements with loaders

Loadable media types (Images, Audio, Video) have elements that are associated with loaders

The loaders determine how to load or connect to the media that element will render

MediaInfo objects are used to associate elements with loaders

Loading the Plugin When the plugin is completed, it can be loaded using the PluginManager

When the plugin is completed, it can be loaded using the PluginManager

OSMF Player in the App Studio (Demo) Provides a visual interface for quickly configuring OSMF plugins Quickly customize the look and feel of the player

Provides a visual interface for quickly configuring OSMF plugins

Quickly customize the look and feel of the player

Creating plugins for OSMF and the App Studio When OSMF reaches v 1.0 we will start accepting third party OSMF plugins in the app studio Opportunity for developers to distribute your plugins to our network of customers. Opportunity for publishers to benefit from a rich and diverse set of plugins.

When OSMF reaches v 1.0 we will start accepting third party OSMF plugins in the app studio

Opportunity for developers to distribute your plugins to our network of customers.

Opportunity for publishers to benefit from a rich and diverse set of plugins.

Q&AAny Questions?plugins@kickapps.comCome see our booth