KickApps for WebSphere Commerce: Extending Brand Experiences

WebSphere Commerce Extended Brand Experience

New mediums, impression formats, digital touch points, and interaction models are influencing and fragmenting the customer journey

Changing the way we market, build relationships, and deliver brand value

WebSphere Commerce 7 Extended Brand Experience
Extend the experience beyond website by embedding widgets in 3 rd party Internet properties and by supporting feeds
Search and Comparison Shopping Engine Optimization Affiliate Sites Aggregators /Portals Social Sites/ Communities Widgets (Internet, Desktop, Mobile) Viral Marketing Brand 2 Brand 3 Brand 1 Brand 4

Extend and Manage Brand Experience Personalized Widgets Smartphone Apps & Widgets Social Network widgets & apps Affiliate Marketing Widgets Affiliate Partner 1 Extend Brand Experience Manage Brand Experience Reseller 1 Retail Partner B2B Solutions Partner

My Wish List widget/My favorites widget : Enables shoppers to share their favorite products or recommended products on social networking sites or personal sites such as blogs
Gift Registry widget : Enables shoppers to post their gift registries on their favorite social networking sites
Promotion & Brand widget/feed : Enables shoppers to get branded retailer messages, Show the hottest deal (Deal of the day), etc via widget or feed
Remote Widgets: Shopper-driven Scenarios

Promotions & Brand Widget: Connect WebSphere Commerce eSpots to retailer owned social networking sites, affiliate and partner sites.
Centrally manage and control all remote eSpots from the Management Center, WC business user tool
LOB Widget Editing: KickApps for WebSphere Commerce enables marketers to quickly change widget skins, look, and feel to accommodate branding and campaign needs
Remote Widgets: Retailer-driven Scenarios 3 rd Party Sites Direct Touch Points Commerce Management Center Remote eSpots Partners & Affiliates Content and Aggregators Social Networks KickApps Studio for WebSphere Commerce LOB Widget Manager

Remote Widgets
Extend the brand experience and discussions to where customers and prospects are interacting across the Internet
Cost effectively leverage new channels to promote brand and products
Leverage social networks to improve consumer reach and drive traffic to the retailer's own Web site
Control brand experience centrally and easily
Help increase customer satisfaction and loyalty

Demo - Extend the brand experience to 3 rd party sites Madisons Retail Madisons Blog
Deal of the week
Top sellers
Affiliate Partner

http://www.kickapps.com	198
http://www.kickdeveloper.com	62
https://intranet.optaros.com	5
http://www.b2ops.com	3
http://translate.googleusercontent.com	1

KickApps for WebSphere Commerce: Extending Brand Experiences

by KickApps on Jul 01, 2010

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 269

Statistics

KickApps for WebSphere Commerce: Extending Brand Experiences — Presentation Transcript