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KickApps SF Summit - "Your brand is not my friend" by Alan Wolk

by on Jun 16, 2010

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This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the ...

This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/

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16 of 6 previous next Post a comment

  • tpulliam Thom Pulliam, Experience Strategist, Media Hipster and Co-creator at co: collective Nice presentation. I agree with your guidelines for brands on social media, however one key point that was overlooked, yet illustrated in your case studies, is that a brand's communication on social media needs to be on brand, just the same as with traditional media. Brands can deliver entertainment, information, utility or incentives through social media, but everything they do needs to be relevant to the brand, product or category. I love how Schweppes has developed a Facebook profile app manipulator that taps into the current zeitgeist (http://www.facebook.com/SchweppesFanPage) but, it is just a novel utility. No matter how cool it is, the Facebook app manipulator is not relevant to the brand. 3 years ago
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  • AlanWolk Alan Wolk, Global Lead Analyst at Piksel @Lou H - I hear you re: extroverts, but still, I wonder how large the potential audience is for Twitter. How many people want to broadcast their thoughts to the world or read other people's thoughts? I don't know the answer to that - and even if Twitter only appeals to 30% of the population, that's a huge, huge market. But worth wondering about, I think. 3 years ago
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  • joshamel Gene Engler, Creative Director at McCann Erickson Thank you! 3 years ago
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  • LouHoffman Lou Hoffman, public relations, story teller, social media, branding at Hoffman Agency Thanks for sharing this Alan.

    Thought it was excellent.

    Defining traditional media as 'what the brand wants to say' versus social media as 'what consumers want to hear' makes sense. It also calls into question who (or what function) should lead the brand-building quest. We're seeing more companies at least on the B2B side move away from the logo jockeys with the belief that the quest should be driven by content.

    Lou

    P.S. I would argue that Twitter actually appeals to the introverts of the world who value the means to connect with others minus the awkward inperson ice breaker.
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  • AlanWolk Alan Wolk, Global Lead Analyst at Piksel

    (Hopefully this is embedding the video from the conference)<br /><object type="application/x-shockwave-flash" data="http://serve.a-widget.com/service/getWidgetSwf.kickAction" width="350" height="288"><param name="movie" value="http://serve.a-widget.com/service/getWidgetSwf.kickAction"></param><embed src="http://serve.a-widget.com/service/getWidgetSwf.kickAction" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
    3 years ago
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  • AlanWolk Alan Wolk, Global Lead Analyst at Piksel Thanks for all the love everyone.
    Apologies for formatting glitches - this was originally done in Keynote and when I converted it to PowerPoint, a few things got muddled along the way.

    I would definitely urge you all to check out the rest of the presentations from this conference - you can find them at http://www.slideshare.com/KickApps or at http://www.kickapps.com/engage (you also get video of the presentations at the KickApps site) - there's great stuff from Charlene Li from Alitmeter, Heather Burnett from Dell, Alex Blum from KickApps and Errol Denger from IBM
    3 years ago
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KickApps SF Summit - "Your brand is not my friend" by Alan Wolk KickApps SF Summit - "Your brand is not my friend" by Alan Wolk Presentation Transcript