Writing for the web 2013

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Writing for the web 2013

  1. 1. Wri$ng  for  the  Web  January  2013  Ki-­‐Min  Sung,  Digital  News  Training  
  2. 2. Web  wri$ng    Webified  radio  stories      Web-­‐na@ve  storytelling   2  
  3. 3. Online  News  Cycle   3  
  4. 4. Webify  vs.  Web-­‐na$ve    Who  is  my  audience?    What  is  most  relevant?    What  is  the  best  use  of  my  @me?     4  
  5. 5. What  doesn’t  work…   5  
  6. 6. What  doesn’t  work…   6  
  7. 7. Visual  Medium   7  
  8. 8. What  works…   8  
  9. 9. What  works…   9  
  10. 10. WEBIFYING  RADIO  SCRIPTS   10  
  11. 11. Webified  Story   12  
  12. 12. Compare  ledes  Radio:  Most  people  over  50  think  theyre  likely  to  be    healthier  and  more  ac@ve  in  re@rement  than  their    parents  were.  Thats  what  people  said  in  a  poll    conducted  by  NPR,  the  Robert  Wood  Johnson    Founda@on  and  the  Harvard  School  of  Public  Health.    But  people  may  be  wrong.  Some  experts  worry  that    the  genera@on  now  approaching  re@rement  may    actually  be  less  healthy  in  old  age  and  that  could    have  serious  financial  consequences  for  the  na@on    as  a  whole.  NPRs  Julie  Rovner  reports.  JULIE  ROVNER:  If  you  want  to  see  what  it  means  to    live  a  long  and  ac@ve  life,  look  no  further  than  the    rec  room  at  the  Greenspring  Village  Re@rement    Community  in  Springfield,  Virginia.  (SOUNDBITE  OF  VIDEO  GAME)  ROVNER:  This  is  the  Wii  bowling  compe@@on  for  the    Northern  Virginia  Senior  Olympics.  Up  now,  the  80    to  99  age  group.  Given  these  compe@tors  age,    organizers  are  making  a  few  accommoda@ons.  
  13. 13. Compare  ledes  Web:  Most  baby  boomers  say  theyre  planning  on  an  ac@ve    and  healthy  re@rement,  according  to  a  new  poll    conducted  by  NPR,  the  Robert  Wood  Johnson    Founda@on  and  the  Harvard  School  of  Public  Health.    And,  in  a  switch  from  earlier  years,  more  than  two-­‐  thirds  recognize  the  threat  of  long-­‐term  care  expenses    to  their  financial  futures.  But  some  experts  worry  that  when  it  comes  to  their    health,  boomers  are  s@ll  woefully  unprepared  —  or    worse,  in  denial.  "The  mismatch  between  how  people  think  the  next    10  to  15  years  is  going  to  go  and  what  current  re@rees    experience  is  something  thats  very  consistent,"  says    Jeff  Goldsmith,  a  health  care  futurist  and  author  of    The  Long  Baby  Boom:  An  Op2mis2c  Vision  for  a    Graying  Genera2on,  a  book  about  aging  baby    boomers.  "There  is  no  ques@on  that  one  dis@nguishing    feature  of  our  genera@on  is  this  extraordinary,  almost    gene@c  op@mism.  And  the  poll  results  look  to  me  like    a  lot  of  that  op@mism  was  drawn  from  a  deep  well  of    self-­‐delusion."  
  14. 14. Addi@onal  Repor@ng  
  15. 15. Webifying   16  
  16. 16. 17  
  17. 17. Five  Differences:  Web  vs.  Radio  Wri$ng  1.  Get  to  the  point,  tell  me  why  it’s  important  2.  Grammar  and  spelling  are  important  3.  You  can  say  it  bejer  than  your  source,  summarize    4.  Details  –  this  proves  you  know  what  you’re  talking  about  5.  Headlines  majer  A  LOT     18  
  18. 18. Looking  Ahead    Not  all  radio  stories  are  meant  to  be  web  stories    Try  wri@ng  web  text  first  –  it  can  even  make  your   broadcast  story  bejer    If  you’re  not  breaking  news,  what  are  you  adding  that  will   dis@nguish  your  story      Go  to  where  you  audience  is,  don’t  expect  them  to  come   to  you   19  
  19. 19. WEB-­‐NATIVE  STORYTELLING  7  ways  to  signal  webbiness     20  
  20. 20. Webbiness   21  
  21. 21. 1.  Create  web-­‐only  stories   22  
  22. 22. 2.  Link  out  to  relevant  material   23  
  23. 23. 3.  Embed  content   24  
  24. 24. 4.  Update  stories   25  
  25. 25. 4.  Cura$on   26  
  26. 26. 5.  Make  it  easy  (Scannable)   27  
  27. 27. 6.  Let  the  format  fit  the  story   28  
  28. 28. 7.  Listen  &  respond  to  your  audience   29  
  29. 29. CASE  STUDY:  KPLU   30  
  30. 30. Web  Checklist  (must  hit  at  least  2)  1.  Is  it  @mely?  (Are  we  ahead  of  others?)  2.  Are  you  adding  something  NEW  to  a  known  story?  3.  Does  it  have  a  unique  angle  or  perspec@ve?  4.  Does  it  ask  users  to  take  ac@on  or  express  an   opinion?  5.  Is  it  shareable?  (Would  YOU  share  it?)  6.  Does  it  celebrate  an  idea,  person  or  place?   31  
  31. 31.                    Radio  stories  treated  differently  online  
  32. 32. Broadcast  first     Web  first  Web  days  later   Broadcast  week  later  
  33. 33. Web  to  Air   34  
  34. 34. What  to  ask…    1.  What’s  next?  2.  Who  are  the  key  players?  3.  How  did  we  get  to  this  point?    4.  Why  does  this  majer?   35  
  35. 35. Ques$ons   36  
  36. 36. Assignment  1.  Rewrite  a  radio  story  for  the  web  audience  2.  Write  a  web-­‐na@ve  story  Due:  COB,  Thursday,  January  31  dseditorial@npr.org   37  

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