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Writing for the web 2013
 

Writing for the web 2013

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    Writing for the web 2013 Writing for the web 2013 Presentation Transcript

    • Wri$ng  for  the  Web  January  2013  Ki-­‐Min  Sung,  Digital  News  Training  
    • Web  wri$ng    Webified  radio  stories      Web-­‐na@ve  storytelling   2  
    • Online  News  Cycle   3  
    • Webify  vs.  Web-­‐na$ve    Who  is  my  audience?    What  is  most  relevant?    What  is  the  best  use  of  my  @me?     4  
    • What  doesn’t  work…   5  
    • What  doesn’t  work…   6  
    • Visual  Medium   7  
    • What  works…   8  
    • What  works…   9  
    • WEBIFYING  RADIO  SCRIPTS   10  
    • Webified  Story   12  
    • Compare  ledes  Radio:  Most  people  over  50  think  theyre  likely  to  be    healthier  and  more  ac@ve  in  re@rement  than  their    parents  were.  Thats  what  people  said  in  a  poll    conducted  by  NPR,  the  Robert  Wood  Johnson    Founda@on  and  the  Harvard  School  of  Public  Health.    But  people  may  be  wrong.  Some  experts  worry  that    the  genera@on  now  approaching  re@rement  may    actually  be  less  healthy  in  old  age  and  that  could    have  serious  financial  consequences  for  the  na@on    as  a  whole.  NPRs  Julie  Rovner  reports.  JULIE  ROVNER:  If  you  want  to  see  what  it  means  to    live  a  long  and  ac@ve  life,  look  no  further  than  the    rec  room  at  the  Greenspring  Village  Re@rement    Community  in  Springfield,  Virginia.  (SOUNDBITE  OF  VIDEO  GAME)  ROVNER:  This  is  the  Wii  bowling  compe@@on  for  the    Northern  Virginia  Senior  Olympics.  Up  now,  the  80    to  99  age  group.  Given  these  compe@tors  age,    organizers  are  making  a  few  accommoda@ons.  
    • Compare  ledes  Web:  Most  baby  boomers  say  theyre  planning  on  an  ac@ve    and  healthy  re@rement,  according  to  a  new  poll    conducted  by  NPR,  the  Robert  Wood  Johnson    Founda@on  and  the  Harvard  School  of  Public  Health.    And,  in  a  switch  from  earlier  years,  more  than  two-­‐  thirds  recognize  the  threat  of  long-­‐term  care  expenses    to  their  financial  futures.  But  some  experts  worry  that  when  it  comes  to  their    health,  boomers  are  s@ll  woefully  unprepared  —  or    worse,  in  denial.  "The  mismatch  between  how  people  think  the  next    10  to  15  years  is  going  to  go  and  what  current  re@rees    experience  is  something  thats  very  consistent,"  says    Jeff  Goldsmith,  a  health  care  futurist  and  author  of    The  Long  Baby  Boom:  An  Op2mis2c  Vision  for  a    Graying  Genera2on,  a  book  about  aging  baby    boomers.  "There  is  no  ques@on  that  one  dis@nguishing    feature  of  our  genera@on  is  this  extraordinary,  almost    gene@c  op@mism.  And  the  poll  results  look  to  me  like    a  lot  of  that  op@mism  was  drawn  from  a  deep  well  of    self-­‐delusion."  
    • Addi@onal  Repor@ng  
    • Webifying   16  
    • 17  
    • Five  Differences:  Web  vs.  Radio  Wri$ng  1.  Get  to  the  point,  tell  me  why  it’s  important  2.  Grammar  and  spelling  are  important  3.  You  can  say  it  bejer  than  your  source,  summarize    4.  Details  –  this  proves  you  know  what  you’re  talking  about  5.  Headlines  majer  A  LOT     18  
    • Looking  Ahead    Not  all  radio  stories  are  meant  to  be  web  stories    Try  wri@ng  web  text  first  –  it  can  even  make  your   broadcast  story  bejer    If  you’re  not  breaking  news,  what  are  you  adding  that  will   dis@nguish  your  story      Go  to  where  you  audience  is,  don’t  expect  them  to  come   to  you   19  
    • WEB-­‐NATIVE  STORYTELLING  7  ways  to  signal  webbiness     20  
    • Webbiness   21  
    • 1.  Create  web-­‐only  stories   22  
    • 2.  Link  out  to  relevant  material   23  
    • 3.  Embed  content   24  
    • 4.  Update  stories   25  
    • 4.  Cura$on   26  
    • 5.  Make  it  easy  (Scannable)   27  
    • 6.  Let  the  format  fit  the  story   28  
    • 7.  Listen  &  respond  to  your  audience   29  
    • CASE  STUDY:  KPLU   30  
    • Web  Checklist  (must  hit  at  least  2)  1.  Is  it  @mely?  (Are  we  ahead  of  others?)  2.  Are  you  adding  something  NEW  to  a  known  story?  3.  Does  it  have  a  unique  angle  or  perspec@ve?  4.  Does  it  ask  users  to  take  ac@on  or  express  an   opinion?  5.  Is  it  shareable?  (Would  YOU  share  it?)  6.  Does  it  celebrate  an  idea,  person  or  place?   31  
    •                    Radio  stories  treated  differently  online  
    • Broadcast  first     Web  first  Web  days  later   Broadcast  week  later  
    • Web  to  Air   34  
    • What  to  ask…    1.  What’s  next?  2.  Who  are  the  key  players?  3.  How  did  we  get  to  this  point?    4.  Why  does  this  majer?   35  
    • Ques$ons   36  
    • Assignment  1.  Rewrite  a  radio  story  for  the  web  audience  2.  Write  a  web-­‐na@ve  story  Due:  COB,  Thursday,  January  31  dseditorial@npr.org   37