Compare ledes Radio: Most people over 50 think theyre likely to be healthier and more ac@ve in re@rement than their parents were. Thats what people said in a poll conducted by NPR, the Robert Wood Johnson Founda@on and the Harvard School of Public Health. But people may be wrong. Some experts worry that the genera@on now approaching re@rement may actually be less healthy in old age and that could have serious ﬁnancial consequences for the na@on as a whole. NPRs Julie Rovner reports. JULIE ROVNER: If you want to see what it means to live a long and ac@ve life, look no further than the rec room at the Greenspring Village Re@rement Community in Springﬁeld, Virginia. (SOUNDBITE OF VIDEO GAME) ROVNER: This is the Wii bowling compe@@on for the Northern Virginia Senior Olympics. Up now, the 80 to 99 age group. Given these compe@tors age, organizers are making a few accommoda@ons.
Compare ledes Web: Most baby boomers say theyre planning on an ac@ve and healthy re@rement, according to a new poll conducted by NPR, the Robert Wood Johnson Founda@on and the Harvard School of Public Health. And, in a switch from earlier years, more than two-‐ thirds recognize the threat of long-‐term care expenses to their ﬁnancial futures. But some experts worry that when it comes to their health, boomers are s@ll woefully unprepared — or worse, in denial. "The mismatch between how people think the next 10 to 15 years is going to go and what current re@rees experience is something thats very consistent," says Jeﬀ Goldsmith, a health care futurist and author of The Long Baby Boom: An Op2mis2c Vision for a Graying Genera2on, a book about aging baby boomers. "There is no ques@on that one dis@nguishing feature of our genera@on is this extraordinary, almost gene@c op@mism. And the poll results look to me like a lot of that op@mism was drawn from a deep well of self-‐delusion."
Five Diﬀerences: Web vs. Radio Wri$ng 1. Get to the point, tell me why it’s important 2. Grammar and spelling are important 3. You can say it bejer than your source, summarize 4. Details – this proves you know what you’re talking about 5. Headlines majer A LOT 18
Looking Ahead Not all radio stories are meant to be web stories Try wri@ng web text ﬁrst – it can even make your broadcast story bejer If you’re not breaking news, what are you adding that will dis@nguish your story Go to where you audience is, don’t expect them to come to you 19
WEB-‐NATIVE STORYTELLING 7 ways to signal webbiness 20
Web Checklist (must hit at least 2) 1. Is it @mely? (Are we ahead of others?) 2. Are you adding something NEW to a known story? 3. Does it have a unique angle or perspec@ve? 4. Does it ask users to take ac@on or express an opinion? 5. Is it shareable? (Would YOU share it?) 6. Does it celebrate an idea, person or place? 31