1. FOR IMMEDIATE RELEASE
EURO RSCG 4D CONTINUES TO GROW
GLOBAL IBM STRATEGY TEAM
Matt Donovan to Serve as Chief Strategy Officer of Euro RSCG 4D
and Director of Global Strategy, IBM
NEW YORK, April 5, 2010 – Following the news late last year that
IBM named Euro RSCG 4D its lead global digital agency, Euro RSCG 4D
continues to grow its core team, most recently announcing three new
members of its global digital strategy team: Matt Donovan, Kandace
Hudspeth and Julianna Young.
After serving as chief strategy officer of Euro RSCG Asia Pacific, for the
past three years, Matt Donovan has been relocated from China to New
York and named Chief Strategy Officer for Euro RSCG 4D & PR North
America, and Director of Global Strategy on IBM.
Donovan, is an eight-year veteran of Euro RSCG, originally hired by
now Global CEO David Jones in Sydney to be the agency's head of
digital strategy, having co-founded FCBi Australia. While in Sydney, he
was one of the team that spotted the Metrosexual trend that Euro
RSCG popularized globally. Since then he has worked in local, regional
& global roles, in Asia Pacific and North America. He co-founded the
agency's brand consulting arm Euro RSCG Leap in New York, led
strategy for the agency's Dell relationship across Asia Pacific, and has
2. developed his technology & digital experience in 14 countries,
including two years living in Shanghai. His has worked with the likes of
Dell, Intel, SanDisk, autodesk, Nike, Jaguar, Orange, Sony, Gatorade,
Reckitt Benckiser, & Pernod Ricard, to name a few.
"I'm excited to be able to return Matt to New York. Matt is a leader of
strategy, people and clients. Together we built Euro RSCG's offering
and client base in Asia Pacific. I'm looking forward to having him as
my partner in developing the IBM relationship and continuing to
strengthen the Euro RSCG 4D network," said George Gallate, global
chairman of Euro RSCG 4D.
"The opportunity to work on the world's most important business
brand, at the dawn of the social age, is a great place to be right now.
Their forward thinking on marketing communications, constituency
building and employee empowerment under CMO Jon Iwata's
leadership is inspirational, and sure to be another classic IBM business
school case study for the next generation", said Donovan.
Joining Donovan as global strategy manager for IBM is Kandace
Hudspeth who comes to Euro RSCG 4D from MRM New York, where
she was director of digital, in charge of MRM's social practice, and
leading client efforts on Diageo, General Mills, GM, & Exxon. Hudspeth
spent 18 months as an onsite client strategy resource for Intel & the
US Army, for web marketing initiatives, information architecture,
metadata strategy, and CRM efforts. Prior to joining MRM, she worked
for iCrossing on Coca Cola, Symantec, Citi and Hilton. Hudspeth holds
a Bachelor of Science degree in Business Management and an MBA
from the University of Phoenix.
3. "Kandace is a force of nature. Her ability to articulate the strategic
opportunity for a client based on knowing intimately where digital is
moving to, and then drive the digital solution all the way to the code if
necessary, is unique", says Donovan. "And while 16,000 people claim
to be social media experts on Twitter today, Kandace is rare in that
she has real, deep and proven in-market social media experience for
complex clients like Intel, GM, & Diageo. I'm very excited to have her
join not only my team, but to have brought her to the Euro RSCG
Also joining the team is Julianna Young, a young star at the New York
agency, who is being promoted from her current role in New Business,
to the role of junior strategist, IBM.
Young was a member of the agency's pitch-winning teams for Lacoste
and Heineken digital, and Heineken USA agency of record. She worked
within the NY digital department as a research analyst on emerging
digital trends, and as marketing manager and analyst for two Euro
RSCG book publications "Good for Business: The rise of the conscious
corporation" (O'Reilly, Welch, Gobhai, and Benett, 2009) and
"Consumed" (due out 2010). She was a Psychology and Marketing
Major at DePaul University.
"Julianna is a perfect fit for our team, as not only is she one of our
future stars, but she's proven her ability to work well with the agency's
most senior people during her time in new business, and on strategy
projects within the New York digital team", said Donovan.
4. About Euro RSCG
Euro RSCG Worldwide, a leading integrated marketing communications
agency and named to both Advertising Age’s 2010 A-List and
Campaign's 2009 Network of the Year ranking, is made up of 233
offices located in 75 countries throughout Europe, North America, Latin
America, and Asia-Pacific. Euro RSCG provides advertising, marketing
services, interactive/social media and corporate communications
solutions to global, regional and local clients. The agency’s client roster
includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone
Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oréal, PSA
Peugeot Citroën, Pernod Ricard, Reckitt Benckiser, sanofi-aventis, and
Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is
the largest unit of Havas Worldwide and part of Havas, a world leader
in communications (Euronext Paris SA: HAV.PA).