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C:\Fakepath\Euro Rscg 4 D Continues To Grow Global Ibm Strategy Team   04 05 2010
C:\Fakepath\Euro Rscg 4 D Continues To Grow Global Ibm Strategy Team   04 05 2010
C:\Fakepath\Euro Rscg 4 D Continues To Grow Global Ibm Strategy Team   04 05 2010
C:\Fakepath\Euro Rscg 4 D Continues To Grow Global Ibm Strategy Team   04 05 2010
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C:\Fakepath\Euro Rscg 4 D Continues To Grow Global Ibm Strategy Team 04 05 2010


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Press release with great quote from Matt Donovan, Chief Strategy Officer of Euro RSCG 4D …

Press release with great quote from Matt Donovan, Chief Strategy Officer of Euro RSCG 4D

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  • 1. FOR IMMEDIATE RELEASE Contact: Eric Edge 312.640.4747 EURO RSCG 4D CONTINUES TO GROW GLOBAL IBM STRATEGY TEAM Matt Donovan to Serve as Chief Strategy Officer of Euro RSCG 4D and Director of Global Strategy, IBM NEW YORK, April 5, 2010 – Following the news late last year that IBM named Euro RSCG 4D its lead global digital agency, Euro RSCG 4D continues to grow its core team, most recently announcing three new members of its global digital strategy team: Matt Donovan, Kandace Hudspeth and Julianna Young. After serving as chief strategy officer of Euro RSCG Asia Pacific, for the past three years, Matt Donovan has been relocated from China to New York and named Chief Strategy Officer for Euro RSCG 4D & PR North America, and Director of Global Strategy on IBM. Donovan, is an eight-year veteran of Euro RSCG, originally hired by now Global CEO David Jones in Sydney to be the agency's head of digital strategy, having co-founded FCBi Australia. While in Sydney, he was one of the team that spotted the Metrosexual trend that Euro RSCG popularized globally. Since then he has worked in local, regional & global roles, in Asia Pacific and North America. He co-founded the agency's brand consulting arm Euro RSCG Leap in New York, led strategy for the agency's Dell relationship across Asia Pacific, and has
  • 2. developed his technology & digital experience in 14 countries, including two years living in Shanghai. His has worked with the likes of Dell, Intel, SanDisk, autodesk, Nike, Jaguar, Orange, Sony, Gatorade, Reckitt Benckiser, & Pernod Ricard, to name a few. "I'm excited to be able to return Matt to New York. Matt is a leader of strategy, people and clients. Together we built Euro RSCG's offering and client base in Asia Pacific. I'm looking forward to having him as my partner in developing the IBM relationship and continuing to strengthen the Euro RSCG 4D network," said George Gallate, global chairman of Euro RSCG 4D. "The opportunity to work on the world's most important business brand, at the dawn of the social age, is a great place to be right now. Their forward thinking on marketing communications, constituency building and employee empowerment under CMO Jon Iwata's leadership is inspirational, and sure to be another classic IBM business school case study for the next generation", said Donovan. Joining Donovan as global strategy manager for IBM is Kandace Hudspeth who comes to Euro RSCG 4D from MRM New York, where she was director of digital, in charge of MRM's social practice, and leading client efforts on Diageo, General Mills, GM, & Exxon. Hudspeth spent 18 months as an onsite client strategy resource for Intel & the US Army, for web marketing initiatives, information architecture, metadata strategy, and CRM efforts. Prior to joining MRM, she worked for iCrossing on Coca Cola, Symantec, Citi and Hilton. Hudspeth holds a Bachelor of Science degree in Business Management and an MBA from the University of Phoenix.
  • 3. "Kandace is a force of nature. Her ability to articulate the strategic opportunity for a client based on knowing intimately where digital is moving to, and then drive the digital solution all the way to the code if necessary, is unique", says Donovan. "And while 16,000 people claim to be social media experts on Twitter today, Kandace is rare in that she has real, deep and proven in-market social media experience for complex clients like Intel, GM, & Diageo. I'm very excited to have her join not only my team, but to have brought her to the Euro RSCG network." Also joining the team is Julianna Young, a young star at the New York agency, who is being promoted from her current role in New Business, to the role of junior strategist, IBM. Young was a member of the agency's pitch-winning teams for Lacoste and Heineken digital, and Heineken USA agency of record. She worked within the NY digital department as a research analyst on emerging digital trends, and as marketing manager and analyst for two Euro RSCG book publications "Good for Business: The rise of the conscious corporation" (O'Reilly, Welch, Gobhai, and Benett, 2009) and "Consumed" (due out 2010). She was a Psychology and Marketing Major at DePaul University. "Julianna is a perfect fit for our team, as not only is she one of our future stars, but she's proven her ability to work well with the agency's most senior people during her time in new business, and on strategy projects within the New York digital team", said Donovan.
  • 4. About Euro RSCG Euro RSCG Worldwide, a leading integrated marketing communications agency and named to both Advertising Age’s 2010 A-List and Campaign's 2009 Network of the Year ranking, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing services, interactive/social media and corporate communications solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oréal, PSA Peugeot Citroën, Pernod Ricard, Reckitt Benckiser, sanofi-aventis, and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas Worldwide and part of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).