Katherine GearSocial Media Analyst <br /><ul><li>Created a successful Twitter for personal use
Update followers on latest advertising, mobile health, organic news, and tons of other relevant info
Created Foursquare, Linked in, Meetup, Digg, Facebook accounts to improve social media skills </li></ul>1<br />
Skill set<br />Strategizing, developing and implementing social media plans for clients<br />Engaging and interacting with...
Types of Projects <br /><ul><li>Twitter
Interactive advertising agency
Mobile health company
College Mentors for Kids: local non-profit
Social Media trends in China </li></ul>3<br />
Case Study 1- Trinsic Interactive <br />Campaign Objectives: <br />Research, develop and implement a social media campaign...
Results- Trinsic Interactive <br />Recruited new clients to work for through social media  <br />Obtained over 2,000 follo...
Case Study 2: Vitalmhealth<br />Campaign Objectives: <br />Develop, strategize and implement social media plan <br />Creat...
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New and improved Katie gear social media portfolio

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This is the latest and greatest Social Media Powerpoint presentation... I had a few errors and the previous one wasn't quite finished yet!

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New and improved Katie gear social media portfolio

  1. 1. Katherine GearSocial Media Analyst <br /><ul><li>Created a successful Twitter for personal use
  2. 2. Update followers on latest advertising, mobile health, organic news, and tons of other relevant info
  3. 3. Created Foursquare, Linked in, Meetup, Digg, Facebook accounts to improve social media skills </li></ul>1<br />
  4. 4. Skill set<br />Strategizing, developing and implementing social media plans for clients<br />Engaging and interacting with social media users <br />Generate buzz about trends, topics, products <br />Create long-term relationships with followers<br />Connect businesses and create loyalty within social networks <br />Gain insight and learn about new social media tools, tips and trends<br />2<br />
  5. 5. Types of Projects <br /><ul><li>Twitter
  6. 6. Interactive advertising agency
  7. 7. Mobile health company
  8. 8. College Mentors for Kids: local non-profit
  9. 9. Social Media trends in China </li></ul>3<br />
  10. 10. Case Study 1- Trinsic Interactive <br />Campaign Objectives: <br />Research, develop and implement a social media campaign for Trinsic Interactive<br />Create buzz and obtain followers for new interactive agency<br />Find new clients through use of social media <br />Educate and influence followers on advertising trends and articles<br />4<br />
  11. 11. Results- Trinsic Interactive <br />Recruited new clients to work for through social media <br />Obtained over 2,000 followers in 6 months <br />Created relationships with followers, advertising agencies, as well as developed loyalty to the agency <br />Became an advertising influence on twitter <br />5<br />
  12. 12. Case Study 2: Vitalmhealth<br />Campaign Objectives: <br />Develop, strategize and implement social media plan <br />Create buzz about company, iPhone applications, mobile health, and mobile health trends<br />Develop new apps for current and new clients<br />Engage and interact with followers to create loyalty <br />6<br />
  13. 13. Results- Vitalmhealth<br />Recruited new clients through social media <br />Obtained over 300 followers in 4 months <br />Created relationships with followers, mobile health sites, as well as loyalty to our iPhone apps <br />Became an mobile health (mhealth) influencer on twitter <br />7<br />
  14. 14. Case Study 3: CMFK<br />Create a way to effectively communicate with:<br />100 mentors<br />22 staff members<br />Headquarters in Indianapolis<br />Local Bloomington community<br />Developed and implemented Twitter and Facebook Fan page to connect people <br />Find relevant followers, interact with community and mentors, keep Bloomington updated on events, articles, fundraisers and activities <br />8<br />
  15. 15. Results-CMFK <br />Obtained and interacted with over 635 Twitter followers over the past year <br />Listed on over 24 Twitter lists <br />Interacted and obtained marketing discounts with local businesses <br /><ul><li>Free PR and Marketing for events </li></ul>Obtained over 65 facebook fans and likes<br />Successfully communicated events to mentors and staff <br />9<br />
  16. 16. Project 1: Social Media Presence in China <br />Research Objectives: <br />Discover social media niches in China<br />Find age groups, popular social media sites to embrace in new ads, etc<br />Search popular B2B and B2C social media websites and create new tools<br />Find examples of successful social media campaigns <br />10<br />
  17. 17. Results- Social Media in China <br />Created list of popular social media sites to use for services <br />Tudou= Youtube<br />Photo.163= Flickr<br />Fanfou= Twitter<br />Research Intel and Dell’s successful campaigns to create similar styles <br />Consider local and mobile B2B implications in China <br />Chinese government blockage of sites is a major challenge <br />11<br />
  18. 18. Connect with me! <br />Katherine Gear<br />Kgear3@gmail.com<br />Katgear<br />http://katgear.webs.com/<br />http://katgear.blogspot.com/<br />12<br />
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