New and improved Katie gear social media portfolio
Upcoming SlideShare
Loading in...5
×
 

New and improved Katie gear social media portfolio

on

  • 1,057 views

This is the latest and greatest Social Media Powerpoint presentation... I had a few errors and the previous one wasn't quite finished yet!

This is the latest and greatest Social Media Powerpoint presentation... I had a few errors and the previous one wasn't quite finished yet!

Statistics

Views

Total Views
1,057
Views on SlideShare
1,046
Embed Views
11

Actions

Likes
0
Downloads
2
Comments
0

3 Embeds 11

http://www.slideshare.net 8
http://www.lmodules.com 2
http://storify.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

New and improved Katie gear social media portfolio New and improved Katie gear social media portfolio Presentation Transcript

  • Katherine GearSocial Media Analyst
    • Created a successful Twitter for personal use
    • Update followers on latest advertising, mobile health, organic news, and tons of other relevant info
    • Created Foursquare, Linked in, Meetup, Digg, Facebook accounts to improve social media skills
    1
  • Skill set
    Strategizing, developing and implementing social media plans for clients
    Engaging and interacting with social media users
    Generate buzz about trends, topics, products
    Create long-term relationships with followers
    Connect businesses and create loyalty within social networks
    Gain insight and learn about new social media tools, tips and trends
    2
  • Types of Projects
    • Twitter
    • Interactive advertising agency
    • Mobile health company
    • College Mentors for Kids: local non-profit
    • Social Media trends in China
    3
  • Case Study 1- Trinsic Interactive
    Campaign Objectives:
    Research, develop and implement a social media campaign for Trinsic Interactive
    Create buzz and obtain followers for new interactive agency
    Find new clients through use of social media
    Educate and influence followers on advertising trends and articles
    4
  • Results- Trinsic Interactive
    Recruited new clients to work for through social media
    Obtained over 2,000 followers in 6 months
    Created relationships with followers, advertising agencies, as well as developed loyalty to the agency
    Became an advertising influence on twitter
    5
  • Case Study 2: Vitalmhealth
    Campaign Objectives:
    Develop, strategize and implement social media plan
    Create buzz about company, iPhone applications, mobile health, and mobile health trends
    Develop new apps for current and new clients
    Engage and interact with followers to create loyalty
    6
  • Results- Vitalmhealth
    Recruited new clients through social media
    Obtained over 300 followers in 4 months
    Created relationships with followers, mobile health sites, as well as loyalty to our iPhone apps
    Became an mobile health (mhealth) influencer on twitter
    7
  • Case Study 3: CMFK
    Create a way to effectively communicate with:
    100 mentors
    22 staff members
    Headquarters in Indianapolis
    Local Bloomington community
    Developed and implemented Twitter and Facebook Fan page to connect people
    Find relevant followers, interact with community and mentors, keep Bloomington updated on events, articles, fundraisers and activities
    8
  • Results-CMFK
    Obtained and interacted with over 635 Twitter followers over the past year
    Listed on over 24 Twitter lists
    Interacted and obtained marketing discounts with local businesses
    • Free PR and Marketing for events
    Obtained over 65 facebook fans and likes
    Successfully communicated events to mentors and staff
    9
  • Project 1: Social Media Presence in China
    Research Objectives:
    Discover social media niches in China
    Find age groups, popular social media sites to embrace in new ads, etc
    Search popular B2B and B2C social media websites and create new tools
    Find examples of successful social media campaigns
    10
  • Results- Social Media in China
    Created list of popular social media sites to use for services
    Tudou= Youtube
    Photo.163= Flickr
    Fanfou= Twitter
    Research Intel and Dell’s successful campaigns to create similar styles
    Consider local and mobile B2B implications in China
    Chinese government blockage of sites is a major challenge
    11
  • Connect with me!
    Katherine Gear
    Kgear3@gmail.com
    Katgear
    http://katgear.webs.com/
    http://katgear.blogspot.com/
    12