Katherine Gear's Social media portfolio

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This is an online social media portfolio I've created to explain what I've been working on the past year, and to show my Twitter skill capabilities.

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Katherine Gear's Social media portfolio

  1. 1. Katherine GearSocial Media Analyst <br /><ul><li>Created a successful Twitter for personal use
  2. 2. Update followers on latest advertising, mobile health, organic news, and tons of other relevant info
  3. 3. Linked in, Meetup, Digg, Facebook accounts to improve social media skills </li></li></ul><li>Skill set<br />Engaging and interacting with social media users <br />Generate buzz about trends, topics, products <br />Entertain and create long-term relationships <br />Connect businesses and create loyalty within social networks <br />Gain insight and learn about new social media tools, tips and tricks of the trade <br />
  4. 4. Types of Projects <br /><ul><li>Twitter
  5. 5. Interactive advertising
  6. 6. Mobile health
  7. 7. Social Media trends in China </li></li></ul><li>Case Study 1- Trinsic Interactive <br />Campaign Objectives: <br />Research and create a social media campaign for Trinsic Interactive<br />Create buzz and followers about new interactive agency<br />Find clients through use of social media <br />Educate followers on advertising trends, articles, and influential names <br />
  8. 8. Results- Trinsic Interactive <br />Recruited new clients to work for <br />Obtained over 2,000 followers in 6 months <br />Created relationships with followers, advertising agencies, as well as loyalty to the agency <br />Became an advertising influence on twitter <br />
  9. 9. Case Study 2: Vitalmhealth<br />Campaign Objectives: <br />Strategize and implement social media plan <br />Create buzz about company, iphone applications, mobile health, and mobile health trends<br />Enlist new clientss<br />Engage and interact with followers to create brand loyalty <br />
  10. 10. Results- Vitalmhealth<br />Recruited new clients to create iPhone apps for <br />Obtained over 300 followers in 4 months <br />Created relationships with followers, mobile health sites, as well as loyalty to our iPhone apps <br />Became an mobile health (mhealth) influence on twitter <br />
  11. 11. Social Media Presence in China <br />Research Objectives: <br />Discover social media niche in China<br />Find age groups, popular social media sites to embrace in new ads, etc<br />Find popular B2B and B2C social media websites to create new tools for <br />Find examples of successful social media campaigns <br />
  12. 12. Results- Social Media in China <br />Created list of popular social media sites to use for services <br />Tudou= Youtube<br />Photo.163= Flickr<br />Fanfou= Twitter<br />Research Intel and Dell’s successful campaigns to create similar styles <br />Consider local and mobile B2B implications in China <br />Chinese government blockage of sites is a major challenge <br />
  13. 13. Connect with me! <br />Kgear3@gmail.com<br />Katgear<br />http://katgear.webs.com/<br />http://katgear.blogspot.com/<br />Katherine Gear<br />

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