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Katherine Gear's Social media portfolio

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This is an online social media portfolio I've created to explain what I've been working on the past year, and to show my Twitter skill capabilities.

This is an online social media portfolio I've created to explain what I've been working on the past year, and to show my Twitter skill capabilities.

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Transcript

  • 1. Katherine GearSocial Media Analyst
    • Created a successful Twitter for personal use
    • 2. Update followers on latest advertising, mobile health, organic news, and tons of other relevant info
    • 3. Linked in, Meetup, Digg, Facebook accounts to improve social media skills
  • Skill set
    Engaging and interacting with social media users
    Generate buzz about trends, topics, products
    Entertain and create long-term relationships
    Connect businesses and create loyalty within social networks
    Gain insight and learn about new social media tools, tips and tricks of the trade
  • 4. Types of Projects
    • Twitter
    • 5. Interactive advertising
    • 6. Mobile health
    • 7. Social Media trends in China
  • Case Study 1- Trinsic Interactive
    Campaign Objectives:
    Research and create a social media campaign for Trinsic Interactive
    Create buzz and followers about new interactive agency
    Find clients through use of social media
    Educate followers on advertising trends, articles, and influential names
  • 8. Results- Trinsic Interactive
    Recruited new clients to work for
    Obtained over 2,000 followers in 6 months
    Created relationships with followers, advertising agencies, as well as loyalty to the agency
    Became an advertising influence on twitter
  • 9. Case Study 2: Vitalmhealth
    Campaign Objectives:
    Strategize and implement social media plan
    Create buzz about company, iphone applications, mobile health, and mobile health trends
    Enlist new clientss
    Engage and interact with followers to create brand loyalty
  • 10. Results- Vitalmhealth
    Recruited new clients to create iPhone apps for
    Obtained over 300 followers in 4 months
    Created relationships with followers, mobile health sites, as well as loyalty to our iPhone apps
    Became an mobile health (mhealth) influence on twitter
  • 11. Social Media Presence in China
    Research Objectives:
    Discover social media niche in China
    Find age groups, popular social media sites to embrace in new ads, etc
    Find popular B2B and B2C social media websites to create new tools for
    Find examples of successful social media campaigns
  • 12. Results- Social Media in China
    Created list of popular social media sites to use for services
    Tudou= Youtube
    Photo.163= Flickr
    Fanfou= Twitter
    Research Intel and Dell’s successful campaigns to create similar styles
    Consider local and mobile B2B implications in China
    Chinese government blockage of sites is a major challenge
  • 13. Connect with me!
    Kgear3@gmail.com
    Katgear
    http://katgear.webs.com/
    http://katgear.blogspot.com/
    Katherine Gear