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  • 1. +CAMKEY corporationElla HoAngie ChngMichael HuangKezia Siahayacamkey
  • 2. +CAMKEY Vision“We aim to build up and consolidate a globalimage of our brand at the priority and the bestselection in the same types of products.”
  • 3. +Entry Level Strategy Our strategy was low-price strategy, we tried to focus on theaverage quality camera.
  • 4. +Multi Level StrategyOur strategy was low-price strategy, we tried to focus on the average qualitycamera.
  • 5. +CAMKEY’s Production Strategy We always hire enough labor to produce our product in house.We prefer paying our employees overtime rather than payingfor outsources, because it is more effective and cheaper.
  • 6. +CAMKEY’s Charitable Heart Annually we make a contribution to the charity organizationfrom 10% of our net profit This good faith helped us to gain a good reputation andincrease our image rating. However, we stop this donation till Y11 because of unprofitableoperation of our company.
  • 7. +CAMKEY’s Mistakes High Labour Cost Low Advertising Expenditure High Production Cost Wrong decision on Y12 and Y13
  • 8. +CAMKEY’s Success Gold Star Award (Y10, 13 & 14)
  • 9. +Lessons Learned… Marketing drives company sales Keep an eye on competitor’s strengths and weaknesses Ability to identify company weaknesses and strengths