• Like
  • Save
Uploaded on

This is from the talks I gave at Business2012 in London. I began by talking about the revolutionary times we are living in. I said that these times are as significant as the industrial revolution was …

This is from the talks I gave at Business2012 in London. I began by talking about the revolutionary times we are living in. I said that these times are as significant as the industrial revolution was to the agricultural age and drew the parallel "you can't out-dig a tractor". I then talked about the importance of product strategy. I said we are moving into a time where having the right product and the right product strategy is the most important thing a business needs to get right. I finished by making the point that income is derived from assets not from sales and marketing. I advised that people spend more time productising their IP more than just selling and marketing their existing offering. For more updates follow me on twitter @danielpriestley

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,617
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
2
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. Creating a “productecosystem”...in revolutionary times. ... with @DanielPriestley
  • 2. Daniel PriestleyFounder of Triumphant Events, Entrevo.com MD of Ecademy.com Author of “Key Person of Influence”.
  • 3. the agricultural revolution
  • 4. the industrial revolution
  • 5. ‘a factory in your pocket’
  • 6. ‘six degrees of... what?’
  • 7. the free economy
  • 8. ZMOT - 10.4 interactions
  • 9. funding galore
  • 10. people galore
  • 11. infrastructure galore
  • 12. services galore
  • 13. distribution galore
  • 14. big companies cant compete with small ones
  • 15. the career is dead
  • 16. personal brand brings new opportunity
  • 17. ‘remarkable budgets’ mustreplace marketing budgets.
  • 18. ‘micro-niche’
  • 19. ‘global small business’
  • 20. ‘its only just getting started’
  • 21. the Entrepreneur Revolution
  • 22. beware ofindustrial revolution thinking
  • 23. old paradigm- “ideas are valuable”
  • 24. implementation is everything
  • 25. old paradigm- “time is valuable”
  • 26. results rule
  • 27. Growth inhibitor:Burn-out.
  • 28. Growth inhibitor:Burn-out.Solution:Productise.
  • 29. Products solve problems- They never sleep.- They help make sales.- They help deliver value.- They bring opportunity.- They go anywhere.- They create consistency.
  • 30. Let’s look at productmodels that DON’T workfor small business...
  • 31. only one product/service brand dependant
  • 32. brokeragetime dependant
  • 33. ‘J’ curvecapital dependant
  • 34. one stop shopsystem dependant
  • 35. no idea
  • 36. So, what DOES work forsmall business?
  • 37. Ascending Transaction Model (ATM) strategy dependant
  • 38. Two types of products1. Products that help you to get known.2. Products that help you deliverremarkable value.
  • 39. Getting it right.1. Each product has key outcomes.2. Each product strategically links to the next.3. Each product contains your “method”.4. Each product must be “desirable”.5. Each product must be “decomoditised”.
  • 40. EG: Part 5 of 10:Products for prospects1. Introduces people to your value.2. Allows people to become“pre-sold” to doing business with you.3. Get’s you “oversubscribed”.4. Opens up new geography to you.5. Create a consist first impression.
  • 41. Part 5 of 10:Products for prospects1. Must not compete with your core offer.2. Must not be a disguised “sales pitch”.4. Must be partnership friendly.5. Must not damage your brand.
  • 42. Products for prospects“I had this crazy idea we could sell just asmany Macs by advertising the iPod... SoI moved $75M of advertising money toiPod even though the category didn’tjustify 1/100th of that.” - Steve Jobs
  • 43. Final thought.
  • 44. income follows assets
  • 45. ... unpack your valuable IP
  • 46. Fitness Investment Florist Plumber Trainer BankerIT Project Change Business Workshop Manager Manager Coach Facilitator 53
  • 47. PropertySales Trainer Interpreter Doctor Developer Grief Internet Marketing Physio Councillor Marketer Consultant 54
  • 48. Stay in touch... @DanielPriestley