Welcome
2
Phone.Timing and Structure.Networking.Opportunities.Q&AMessage.                        2
3
1. What’s happening in 2012.2. What to do about it.3. How to approach itmentally and emotionally.                         ...
4
Big Trends of 20121. Global Small Business:Geography vs Ideology2. ZMOT: 10.4 interactions3. Personality Leverage:Micro-Fa...
The Rise of The Global Small Business                                        5
Agricultural Age                   6
Industrial Revolution                        7
"I believe we are at the beginning of achange in the history of the world thatis as significant as the industrialrevolution...
Entrepreneur Revolution                          9
In the past they lined up at your “shop”.                                        10
In the future they line up at your “shop”.                                         11
Lets ImagineYou Want ToStart A BusinessThis Week...                   12
It’s never been easier to find a niche!                                         13
20,550+ Members                  14
It’s never been easier to ask the market!                                            15
It’s never been easier to make a product!                                            16
It’s never been easier to source a product!                                              17
It’s never been easier to publish a book!                                            18
It’s never been easier to distribute ideas!                                              19
It’s never been easier to build a brand!                                           20
It’s never been easier to have a web store!                                              21
... and start using ebay!                            22
It’s never been easier to accept payment!                                            23
It’s never been easier get designs!                                      24
It’s never been easier get your legals!                                          25
It’s never been easier to outsource everything else!                                                       26
It’s never been easier to manage a global team!                                                  27
It’s never been easier to communicate!                                         28
Look at                            MY Brand!!The Past Was About Shouting The Loudest                                      ...
The Future Is About Leading Tribes                                     30
10.4 Interactions before a sale! (Double 2010!!!)                                                    31
33
10.4   33
Get your message onVideos... Blogs...Tweets... Podcasts...Communities... FanPages... Ebooks...Photos... Links...Slides... ...
Becomemicro-famous.Become a KPI.Become anopportunitymagnet.                35
Darren Shirlaw
Become a KPI.Become anopportunitymagnet.                70
Income Distribution in the UK                                71
Income Distribution in<YOUR INDUSTRY>                         72
Top 10% earn 80%                   73
74
Worker-Bee
Key Person Of Influence
Like it or not,YOU are incompetitionwith KPIs.                  78
If the economyis tough KPIsstill do well.                 79
If the economyis strong KPIscan scale.                 80
KPIs ability to scale:1. Pitch - Your Message2. Publish - Your Content3. Products - Your Value4. Profile - Your Reputation5...
There’s never been abetter time tobecome a KPI.                       82
There is aFormula.             83
1) PerfectPitch for aMicro-Niche.               84
The Power Of A Message.                          85
2) Publish yourideas                  86
In the agricultural economy “First Settlers”              claimed Land to build wealth                                    ...
In the ideas economy “First Settlers” claim               Niches and Micro-Niches                                         ...
In the Agricultural Economy a Title Deed            Shows Ownership of Land                                           89
In the Ideas Economy what you publish    Shows Ownership of Your Niche                                        90
Day-by-day, people are claiming niches.                                          91
What to publish...- Book of Interviews- Your Take on Things- Top Tips Booklet- Magazine Articles- Editorial Content       ...
3) ProduceProduct.             93
Human Repetition Robot?                          94
Product Creation1. Products Spread Ideas2. Products Create Value3. Products Never Sleep4. Products Bring Opportunity      ...
Types of CD/DVD Sets...- Interviews- Digital Workshop- Recording of a Live Event- Audio Book                              97
You already haveideas that otherswant to knowabout.                    98
4) Raise YourProfile.                99
Old Media: A Few Channels Broadcasting                   To Millions Of People                                       100
New Media: Millions Of Channels Broadcasting To A Few People                              101
10.4 Interactions before a sale! (Double 2010!!!)                                                102
5) ForgePartnerships.                103
... The Most Well Connected!                           104
Top JV’s- Product Bundles- List Swaps- Affiliate Programs- Teaming Up                      105
1. Pitch2. Publish3. Product4. Profile5. Partnerships                  106
Examples...              107
Problems- Time Wasted- Expense- Damage Your Brand- No Results- Incompletions- Loss of Momentum                      108
Accelerator Programme
1. Pitch | You need to have a    Perfect Pitch for your        Micro-Niche.
2. Publish | You need to get your        ideas Published.
3. Productise | You need to    transfer your skill-set        into an asset.
4. Profile | You need to raiseyour profile online so that you       “Google” well.
5. Partnerships | You need toconnect with the right people and form win/win/win deals.
Monthly Momentum SessionsProgram includes                   1. GSD - Catch-up Workshops.                   2. Hot Seats - ...
“Enough learning... It’s time to do it.”
60 People OnlyPersonal Attention
Lazo Freeman✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships                         118
Adel Theron✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships                         119
Sacha Selcuk✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships                         120
Mike Symes✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships                         121
Visit:www.KeyPersonOfInfluence.comfor more info.                          122
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
KPI Success 2012 - Darren Shirlaw and Daniel Priestley
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KPI Success 2012 - Darren Shirlaw and Daniel Priestley

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These are the slides used by Daniel Priestley and Darren Shirlaw at the London event "Success in 2012".

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  • KPI Success 2012 - Darren Shirlaw and Daniel Priestley

    1. 1. Welcome
    2. 2. 2
    3. 3. Phone.Timing and Structure.Networking.Opportunities.Q&AMessage. 2
    4. 4. 3
    5. 5. 1. What’s happening in 2012.2. What to do about it.3. How to approach itmentally and emotionally. 3
    6. 6. 4
    7. 7. Big Trends of 20121. Global Small Business:Geography vs Ideology2. ZMOT: 10.4 interactions3. Personality Leverage:Micro-Famous KPIs 4
    8. 8. The Rise of The Global Small Business 5
    9. 9. Agricultural Age 6
    10. 10. Industrial Revolution 7
    11. 11. "I believe we are at the beginning of achange in the history of the world thatis as significant as the industrialrevolution was 200 years ago. This isnot about the rudder moving one ortwo degrees."Jacques NasserBHP Billiton Chairmans address,9 May 2011 8
    12. 12. Entrepreneur Revolution 9
    13. 13. In the past they lined up at your “shop”. 10
    14. 14. In the future they line up at your “shop”. 11
    15. 15. Lets ImagineYou Want ToStart A BusinessThis Week... 12
    16. 16. It’s never been easier to find a niche! 13
    17. 17. 20,550+ Members 14
    18. 18. It’s never been easier to ask the market! 15
    19. 19. It’s never been easier to make a product! 16
    20. 20. It’s never been easier to source a product! 17
    21. 21. It’s never been easier to publish a book! 18
    22. 22. It’s never been easier to distribute ideas! 19
    23. 23. It’s never been easier to build a brand! 20
    24. 24. It’s never been easier to have a web store! 21
    25. 25. ... and start using ebay! 22
    26. 26. It’s never been easier to accept payment! 23
    27. 27. It’s never been easier get designs! 24
    28. 28. It’s never been easier get your legals! 25
    29. 29. It’s never been easier to outsource everything else! 26
    30. 30. It’s never been easier to manage a global team! 27
    31. 31. It’s never been easier to communicate! 28
    32. 32. Look at MY Brand!!The Past Was About Shouting The Loudest 29
    33. 33. The Future Is About Leading Tribes 30
    34. 34. 10.4 Interactions before a sale! (Double 2010!!!) 31
    35. 35. 33
    36. 36. 10.4 33
    37. 37. Get your message onVideos... Blogs...Tweets... Podcasts...Communities... FanPages... Ebooks...Photos... Links...Slides... FOR FREE 34
    38. 38. Becomemicro-famous.Become a KPI.Become anopportunitymagnet. 35
    39. 39. Darren Shirlaw
    40. 40. Become a KPI.Become anopportunitymagnet. 70
    41. 41. Income Distribution in the UK 71
    42. 42. Income Distribution in<YOUR INDUSTRY> 72
    43. 43. Top 10% earn 80% 73
    44. 44. 74
    45. 45. Worker-Bee
    46. 46. Key Person Of Influence
    47. 47. Like it or not,YOU are incompetitionwith KPIs. 78
    48. 48. If the economyis tough KPIsstill do well. 79
    49. 49. If the economyis strong KPIscan scale. 80
    50. 50. KPIs ability to scale:1. Pitch - Your Message2. Publish - Your Content3. Products - Your Value4. Profile - Your Reputation5. Partnerships - Your Leverage 81
    51. 51. There’s never been abetter time tobecome a KPI. 82
    52. 52. There is aFormula. 83
    53. 53. 1) PerfectPitch for aMicro-Niche. 84
    54. 54. The Power Of A Message. 85
    55. 55. 2) Publish yourideas 86
    56. 56. In the agricultural economy “First Settlers” claimed Land to build wealth 87
    57. 57. In the ideas economy “First Settlers” claim Niches and Micro-Niches 88
    58. 58. In the Agricultural Economy a Title Deed Shows Ownership of Land 89
    59. 59. In the Ideas Economy what you publish Shows Ownership of Your Niche 90
    60. 60. Day-by-day, people are claiming niches. 91
    61. 61. What to publish...- Book of Interviews- Your Take on Things- Top Tips Booklet- Magazine Articles- Editorial Content 92
    62. 62. 3) ProduceProduct. 93
    63. 63. Human Repetition Robot? 94
    64. 64. Product Creation1. Products Spread Ideas2. Products Create Value3. Products Never Sleep4. Products Bring Opportunity 96
    65. 65. Types of CD/DVD Sets...- Interviews- Digital Workshop- Recording of a Live Event- Audio Book 97
    66. 66. You already haveideas that otherswant to knowabout. 98
    67. 67. 4) Raise YourProfile. 99
    68. 68. Old Media: A Few Channels Broadcasting To Millions Of People 100
    69. 69. New Media: Millions Of Channels Broadcasting To A Few People 101
    70. 70. 10.4 Interactions before a sale! (Double 2010!!!) 102
    71. 71. 5) ForgePartnerships. 103
    72. 72. ... The Most Well Connected! 104
    73. 73. Top JV’s- Product Bundles- List Swaps- Affiliate Programs- Teaming Up 105
    74. 74. 1. Pitch2. Publish3. Product4. Profile5. Partnerships 106
    75. 75. Examples... 107
    76. 76. Problems- Time Wasted- Expense- Damage Your Brand- No Results- Incompletions- Loss of Momentum 108
    77. 77. Accelerator Programme
    78. 78. 1. Pitch | You need to have a Perfect Pitch for your Micro-Niche.
    79. 79. 2. Publish | You need to get your ideas Published.
    80. 80. 3. Productise | You need to transfer your skill-set into an asset.
    81. 81. 4. Profile | You need to raiseyour profile online so that you “Google” well.
    82. 82. 5. Partnerships | You need toconnect with the right people and form win/win/win deals.
    83. 83. Monthly Momentum SessionsProgram includes 1. GSD - Catch-up Workshops. 2. Hot Seats - Live Coaching. 3. Guest Mentors - Big Names. 4. Reconnect - KPI Network. 115
    84. 84. “Enough learning... It’s time to do it.”
    85. 85. 60 People OnlyPersonal Attention
    86. 86. Lazo Freeman✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 118
    87. 87. Adel Theron✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 119
    88. 88. Sacha Selcuk✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 120
    89. 89. Mike Symes✓Powerful Pitch✓Book✓Product✓Social Media✓JV’s and Partnerships 121
    90. 90. Visit:www.KeyPersonOfInfluence.comfor more info. 122

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